Google Ads Campaign
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Google Ads Campaign
Something to Suit Every Business
When you want to drive visibility traffic and sales, look no further than Google Ads. It is a powerful platform that can help you reach your target audience instantly, efficiently and affordably.
But if you thought simply setting up your PPC campaign is enough to deliver high returns, think again. A lot of companies make the mistake of putting a lot of money into PPC ad campaigns without seeing the desired results.
When you want to make the most of your Google ads campaign you must proactively monitor, test, analyse and refine your ads to make sure you maximise the results. That is where we can help.
As your Google Ads agency in Dunedin, we will proactively and meticulously monitor, test and optimise your ad campaign to reduce wasteful clicks, lower your cost per acquisition (CPC) and maximize your returns. In short, we will make sure your Google Ads campaign works hard for your company.
By investing in an effective Google Ads campaign, you can:
Put your brand in front of people who are actively searching for your services and looking to take action quickly.
Google Ads Campaign
Step 1 – Discovery
Before we begin your campaign, we seek to understand your business in and out. Without in-depth insight into your business, it’s difficult to create a campaign that works for you.
This is the stage where our Google Ads experts in Dunedin take the time to understand your products/services, goals, and vision. we will also carry out in-depth research into your industry and competitors to understand the strengths and weaknesses of your current campaign. This allows us to supercharge your campaign for maximum performance and returns.
Step 2 – Strategy
Every successful Google Ads campaign begins with a clearly outlined strategy. Our PPC experts in Dunedin will leverage our extensive experience and vast knowledge in PPC management and use the data from the discovery stage to build a customised strategy that delivers measurable results for your company. We will put in place tracking tools such as Google Analytics and conversion tracking to measure the performance of your Google Ads campaign and constantly look for opportunities to drive your ROI.
Step 3 – Campaign Set Up
This is the stage where our Google Ads agency in Dunedin puts our plan into action. Once you have approved our bespoke strategy for your business, we begin to create your campaign, choose the right keywords, write compelling ad copy and define your targeting. In essence, we do everything we can to reach your target customers effectively whilst minimising ad spend on wasteful clicks.
Step 4 – Reporting
Once your Google Ads campaign is up and running, we will constantly track its performance to identify any weaknesses and refine the campaign to ensure it delivers the desired results. Our Google Ads Dunedin team Leverages cutting edge campaign monitoring tools and in-depth data analytics to identify what is working and what’s not to lower your cost per acquisition (CPA), improve your ad ratings or increase your sales. And we will transparently report all the results to you so you know what we have been up to and what kind of results we have been able to deliver for you.
Our Google Ads Management Services in Dunedin
Quality Score
When you want to lower your cost per click, it is important to gain and maintain a high quality score. Put simply, Google assigns a quality score to each and every keyword. A higher quality score means you pay lower rates per click, giving you an edge over the competition.
Our PPC specialists have access to cutting-edge tools and developed a proven process to boost the quality scores of your Google Ads campaign.
Remarketing
Remarketing is a great way to get your message across to people who have visited your website in the past but haven’t converted yet.
As part of your Google Ads campaign, we will implement a remarketing cookie in your website that gets installed in the user’s browser before they leave your site. This allows us to constantly remind them of their visit to your website, urging them to come back and convert.
This marketing strategy is a highly effective and affordable way to make the most of your existing traffic and squeeze those additional sales from them.
Display Advertising
A display ad campaign is an excellent way to improve your brand awareness amongst people who aren’t actively searching for your product or service.
By identifying the demographics of your target audience, we can begin to understand their needs and interests, and use this information to target them with attractive, compelling ads and attractive offers.
Pay Per Click Ads Management
A Google search ad campaign, on average, delivers an 8x return for your investment. With a clearly defined PPC ad strategy designed by our Google Ads experts in Dunedin, you can lower your cost of acquisition (CPC) While maximizing your returns.
Our specialists will put in place a bespoke Google ads strategy to drive highly targeted traffic to your website, driving lead sales and conversions.
Google Shopping Campaign Management
Your eCommerce business can expect incredible results with a Google shopping campaign. In fact, year on year spending on Google shopping has risen by 40% establishing the platform’s exceptional potential in driving sales. Our PPC ads agency in Dunedin can help you leverage this marketing platform to your advantage.
Conversion Rate Optimisation Services
The best part about digital marketing is that there’s always something you can do to improve your ad campaign. From testing a new call to action (CTA) to editing your ad copy to A/B testing your landing pages, there are countless ways to make the most of your ad campaigns.
And that’s exactly what we do as your Google Ads agency in Dunedin. Aba marketing specialist will constantly monitor your ad campaign, measure its performance, test new ideas and make little changes that can have a lasting impact on your traffic, sales and revenue.
With our proven CRO strategies, we can make your marketing campaign work harder for you whilst helping lower your cost of acquisition and boosting your ROI.
Landing Pages
Your landing pages are an important part of your marketing campaign. It is important to make sure that the landing page delivers on the promise made in the ad copy. That’s why it’s important to ensure that your ad campaign aligns with the messaging on your landing page.
A mismatch in the messaging at either ends can lower your conversions, affecting your returns. What’s more, when more users bounce off your website, it can affect your campaign’s quality score too.
We have a team of experienced landing page designers and ad copywriters who will take a look at every aspect of your landing page to make sure it is aesthetically appealing, user friendly and optimised for conversions.
Why Choose Our Dunedin Google Ads Management Company?
Convert More Google Ads Clicks into Leads and Sales
We are a results-focused digital marketing agency in Dunedin and are focused on making every cent count. Our scientific approach to lead tracking ensures you can measure the results down to every dollar.
We don’t just implement a Google Ads campaign for your company. We will build a complete marketing funnel to generate the best ROI. We don’t stop at that. We will implement several strategies to reduce wasteful clicks as well as your cost per acquisition.
When you hire our Dunedin Google Ads agency, you can expect to improve your brand visibility and increase profits whilst making the most of your marketing budget.
Request Your Free Google Ads Audit Today
Our Google ads experts live and breathe PPC. Request your free audit now and find out how our team can help drive your sales and revenue by leveraging Google Ads. Click here or call 09 390 3997 to get started!
