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Website Development and SEO

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Comprehensive Range of Services Choosing a Web Designer in Auckland

Choosing a web designer in Auckland can be a challenging process. To begin with, there are a lot of options available. This is made particularly frustrating as those options vary considerably from individuals who do website design on the side to professional website design and digital marketing companies that are based in Auckland.
From our experience working on web design projects with clients in Auckland and elsewhere in New Zealand, your starting point should be to look at what you want the website to do. This is not in terms of functionality or content (that can come later), but instead the results you want to achieve with the website.

Here are some ideas:
Sell products on your website
Use the website to generate inbound leads
Promote an event or events
Provide information and support to your existing clients
Extend the reach of your brand
Enhance or change the perception of your brand
Change your brand
Build up subscribers/followers on social media, to your email list, or on your website directly
Sell advertising to display on your website
It is from this starting point that you should begin your hunt for a web developer.

Can My Website Perform Better?

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Discover exactly what is holding your website back from generating staggering sales and marketing results. A free, no obligatin website audit.

What we check in the audit...

  • User Experience User Experience
  • Speed Speed
  • Google Ability Google Ability
Yes, Send Me My Free Website Audit

Example of Work:

Website Development and SEO

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Our Expertise Websites We Build

At Business Website Group, we have experience building websites for companies and organisations in a wide range of industries. We also build various types of website, so can deliver on your objectives, whatever those objectives are.

There are, however, two main types of website that our clients most frequently want us to build:

Lead generation

Bespoke Website Design Services in Auckland

In today’s digitally connected world, a website is an essential part of your business no matter its size or the industry you are in. A website is a business tool, a brand touchpoint and a place that can drive conversions. A good website can help drive sales for your business whereas a poorly designed site can tarnish your brand.

But great website design is no mean feat. Today’s consumers have high expectations. You have only a few seconds to impress them and convince them to engage with your website.

Here at BWG, we build websites that exceed the expectations of your audience. We are an Auckland based website design agency with many years of experience. We build beautiful, modern, user-friendly websites that rank well on the search engines. Having built over 2000 websites for businesses of all sizes across Auckland, we are your partners in digital success.

We follow a bespoke solution that’s tailored to your specific requirements, your business, your goals and your target audience. This means you get to work with a very flexible and agile web design agency that’s ready to handle any project, big or small.

Your online presence is incomplete without a good website. There’s no room for compromise. When you want a website that will drive traffic, attract visitors, engage them and convert them into paying customers, you need a professional web design service in Auckland.

Our team of website designers and developers will work with you to build stunning, user-friendly websites that improve your online presence and help grow your revenue.

Whether you are a start-up looking to build a website from scratch, a small business looking to begin your digital journey or an enterprise looking to redesign your existing website, our website design specialists in Auckland will work with you at every step of the way to build a website that delivers the results you seek.

How to Build a High-Conversion Website?

Every website has different goals – from leads and sales to bookings and engagement. When it comes to creating a website that meets these goals, it is important to get the process right.

  • Design for your audience – Put your visitors’ needs first. As a user-centric website design agency, this design philosophy is at the core of everything we do.
  • Design with a purpose – A good website is one that’s aesthetically appealing and functional too. It must look good. But it must also be developed with a clear understanding of your goals.
  • Design for visibility – No matter how good your website is, it won’t serve the purpose if people can’t find it. Your website should be optimised for technical SEO and should have relevant, engaging pages for users to arrive on.

Results-Driven Web Design Services in Auckland

As Auckland’s trusted web design agency, we have worked with businesses from varied industries to help achieve their digital marketing goals. Through our website design and digital marketing services, we can put together a solution that helps you to connect with your target audience effectively and efficiently.

Our web design specialists in Auckland take care of every aspect of your website design project so you can focus on taking care of your business without worrying about a thing. Our designers will build you a website that drives quality traffic for your business.

Several of our clients have seen their sales and revenue double without spending any more than their existing marketing spend. Even your business can experience these benefits. All you need is a reliable website design service in Auckland by your side.

If you are worried your online presence is insufficient or isn’t taking where you want to be, fret not. We will build you a results-driven website design that will take you places in no time.

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What We Offer through our Website Design Service in Auckland

Through a bespoke website design service in Auckland, we build a website that has everything built-in for your digital success. Here are some of the features you enjoy through our website design service:

  • Bespoke Web Design – All our websites are meticulously designed in Photoshop before they are hand-coded by our experienced Auckland based web developers. You get a website that’s unique, bespoke and aesthetically appealing too. Our collaborative website design approach means that we consider your feedback at every step of the process, ensuring 100% satisfaction.
  • Mobile-Friendly Websites – We build websites with a mobile-first approach. This means you get a website that works seamlessly on any device be it a desktop computer, a smartphone or a tablet. We use CSS/JS technology to deliver a mobile responsive. This ensures your visitors get a stellar viewing experience across devices.
  • Content Management System – We build our websites on WordPress, the world’s most popular content management system (CMS). A CMS website is a non-negotiable feature. Why? A CMS website gives you – the website owner – complete control over your site, so you can easily manage, edit and update your website.
  • SEO Friendly – As part of our website design process, our Auckland based SEO specialists will optimise your website to ensure search engine spiders can crawl and index it quickly and rank it for your target keywords. We do all of this whilst ensuring your website offers the best user experience ensuring it is poised for conversions.
  • Immersive Effects – Our Auckland based web design team specialises in coding interactive elements that help attract users’ attention and improve engagement. Our web designers leverage the latest web design technology such as Webgl, jQuery and Canvas to offer an immersive website experience.
  • E-Commerce Web Design – Looking to sell online? We’ve got you covered! We build cutting-edge, secure and enterprise-standard e-commerce systems for our clients. We can adapt e-commerce platforms such as WooCommerce and Magento to suit your business model whether you are into virtual products, dropshipping or international sales.
  • Social Media – Our web designers will integrate your social media feeds with your business website using API coding. Your website will feature the latest information from your social feeds, allowing you to share your social updates effortlessly, efficiently and seamlessly.
  • Security – The security of your website as well as the data therein are an important part of our web design process. We take every step to make sure your website and its data stay secure from hackers, bots, malware and virus attempts. To safeguard your website, we rely on strategies including antivirus, reCAPTCHA v3, firewall technology and limited usage of third-party software.
  • Custom Development – Every website is custom coded to the latest web design and SEO standards, resulting in a highly agile, scalable and easy to adapt site. This way, there’s no code bloat or excessive bulkiness, resulting in a fast-loading website.
  • Customised Functionality – We code and develop web applications that work seamlessly with your business website. You get a site that performs the functions you need, resulting in a powerful digital marketing tool for your business. From booking systems, account registration systems, subscription-based e-commerce solutions and drop shipping solutions to map lookup directory systems, we can develop a bespoke function that works for your business.
  • Managed Hosting – Our reliable, cloud flare DNS servers are super-fast and load your websites up to 5x faster compared to shared hosting solutions. Our dedicated servers are secure and boast features like managed firewall, antivirus and Mod security to protect against intruders and hackers. We offer an SLA service and 24/7 external monitoring to ensure you have complete peace of mind.

How Our Website Design Process Works

Phase 1 – Discovery

We begin with an initial consultation to understand your requirements. We take the time to ask questions and understand your business, goals, target audience and the results you desire. This insight helps us to chalk out a web design solution that will meet your requirements.

Whether you are looking for a brochure website to generate leads for your brick and mortar business, want to generate bookings for your consulting service or are looking to sell online, we will build a bespoke website for your business. Based on this initial discussion, we will chart out a project proposal that will help chart the course of your web design project.

Phase 2 – Strategy

Once you approve the proposal, we kick-start the strategy phase. This is where we work together to envision your website. The strategy ensures your website’s proposed layout, functions and content align with your business goals. This is where our Auckland-based web design team will decide on the direction the web design process will take.

During the strategy, one of our experienced website strategists will collaborate with our web development, design, UX and content specialists to carry out in-depth research, identify opportunities and challenges and provide recommendations. We will then provide a strategy document that will guide the website creation process and sets the tone for your web design project.

Phase 3 – Planning

During this stage, our UX designers and information architects will bring the strategic direction to life in the form of a website blueprint. This is also the stage where we will identify the website’s technical specifications and requirements.

The first thing we deliver is a sitemap, which outlines the structure and hierarchy of your website’s pages. Up next are wireframes – simple, black and white designs that display the essential structure of each page’s template. These deliverables are backed by as much user research as we can carry out.

Phase 4 – Design

This is the stage where all the discussion, strategy and planning starts to pay off. We discuss all the possible ways to best represent your brand online. Many of our clients have specific brand guidelines, whilst others seek guidance on how to reimagine/define their brand. We can work in both situations to deliver an effective solution for your business.

The deliverables of this phase are mock-ups of each template, which essentially rely on the wireframes to build on. Each mock-up will be presented to you for detailed review and feedback.

Based on the strategy document, we begin the design process for your website. Our design team will create a bespoke design in Photoshop. We will work with you at every step of this stage, exchanging ideas and thoughts until we end up with the final design for your site. Factors like your brand and target customers play a crucial role in building the visual style of your website. We will send the design mock-up of your website in PDF format for you to sign off.

Phase 5 – Development

During this phase, we develop a digital version of the approved PDF design. Our website developers will hand-code the design to bring your website to life. We will send a testing link so you can see the design as well as a framework for the site’s operation. This is where you will get a peek into how your website will look and feel once it’s completed.

Phase 6 – Population

This is the stage where we develop your website’s functionality and features and populate the content as outlined in the proposal. For online stores, this stage will involve adding products and setting up payment gateways and shipping. If it’s a website redesign project, we can source content from your previous website if you choose to do so. If new content is needed, our competent copywriters will develop the content during this stage.

Phase 7 – Testing and Launch

We will test the website meticulously and thoroughly to make sure the site’s functions are on point, check for any bugs/errors and to check for browser/mobile compatibility and website interoperability. If search engine optimisation is a part of your project, we will carry out this task during this phase. Our team can provide CMS training so you know how to update your site’s content effortlessly.

Let’s Begin a Conversation

Schedule a free 30-minute consultation with one of our Auckland-based website design specialists. We will audit your current website and take the time to understand your requirements before coming up with a proposal. This is a no-obligation consultation that will help you to understand how we can help bring your ideas to life.

Fill in the contact form below to get started. Alternatively, call us on 09 390 3997.


We start by learning about your business, customers, and objectives.


We develop websites with a focus on user experience and driving tangible results.


Your website will have SEO features built in so users can find it when launched.

What to Look for in a Web Developer in Auckland

Some of the key things you should consider when talking to website design companies in Auckland include:

Experience – forget about the single person operations and even very small developers as they won’t have the breadth of experience required to ensure you get a high-quality product delivered on time and within budget. Instead, you need a professional website development company with experience working in the Auckland and NZ marketplace.

Skills – another benefit of choosing a professional website development company is that you get access to a wide range of skills. Professional web developers need these skills to deliver for their clients, ensuring you get a better-quality end result with no delays.

Capacity – one concern you should seek to address as early as possible in your search for a web developer in Auckland is whether the companies you are talking to have the capacity to take on your project. If not, the deadlines and timescales you are thinking about could slip.

Approach – there are many, many web design companies in Auckland who treat website development projects as technical projects. This is the wrong approach, however. There are, of course, technical elements involved in designing a website, but building a new website is not a technical project. Instead, it’s a marketing project. The difference between these two approaches is significant and can mean the difference between getting a site that delivers for your business or one that doesn’t.

ROI – you need to get a competitive price from the website development company you choose. At Business Website Group, for example, we have a highly efficient operation and tried and tested processes that enable us to pass on savings to our clients, keeping the cost of website design in Auckland down. That said, while the cost is a factor, return on investment is arguably more important. Therefore, consider this when choosing a web developer too. That’s a lot to think about, but we’re here to help when you need it.

We have the track record of success you are looking for, the in-house skills, the scalable capacity, and an approach that focuses on your goals and that will, ultimately, deliver a return on investment for your business.

To find out more, and to speak to one of our website development experts, please contact us on 09 390 3997.

Example of Work:

Website Development and SEO

Contact Us

What Our Clients Say Testimonials

Example of Work:

Website Development and SEO

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Who we work with

Lead Generation Website Design in Auckland

Lead generation websites take standard, brochure-style websites to the next level. They are ideal for businesses that don’t sell online directly but who want their website to help find new clients.

Websites can do this in a number of different ways:

At Business Website Group, we have extensive experience in lead generation website design and have helped businesses in Auckland and elsewhere generate new sales, launch new products, and enter new markets.

We’ll work with you to match the design and development goals of your project to your budget, the requirements of your business, and your overall objectives. During this process, you will benefit from the expertise and advice of our team to ensure the best possible result.

A skilled and experienced project manager will then look after the entire design process, scheduling the web developer and any other expertise required to build a website that will enhance your business in Auckland and beyond.

Plus, we can handle every part of the process you need us to. This includes the technical aspects of website design, of course. It also includes:

In other words, our capabilities and skill levels go beyond website design in Auckland. In fact, this is one of the reasons our clients choose us, i.e. because we can offer a rounded service that includes the creative and technical aspects of getting a website online as well as the marketing aspects of making that website work.

So, in summary, we can build a lead generation website for your business that will deliver results. The first step in the process is to contact us so we can find out more about what you are looking for. Call today on 09 390 3997 to speak to a member of our team.

Ecommerce Website Development in NZ

Ecommerce website development involves building a website that you can use to sell products to customers in NZ or elsewhere in the world. Our team at Business Website Group has a lot of experience in eCommerce website development and has helped a range of businesses in NZ working in a variety of industries.

The objective is always to help you generate sales.

When you come to us at Business Website Group, you don’t have to worry about anything as we will look after the entire development process. This includes designing an attractive frontend for your online store that properly represents your brand and that displays your products in a way that is appealing to your customers.

We’ll also build the back-end engine that you will use to manage your online store, i.e. to add new products, change prices, run promotions, and everything else you need to do to make your ecommerce site successful.

Comprehensive Ecommerce Website Design

The backend system we develop for you will also manage sales that come in to ensure you can process those sales and dispatch the products to your customer as soon as possible. We can integrate this backend ecommerce system with other systems you have in your business too.

The new ecommerce website that we build for you will have a secure and easy to use shopping cart and checkout process that will inspire confidence in shoppers visiting your site.

In addition, our extensive expertise in ecommerce website development in NZ means we have a wealth of knowledge in mitigating the problem of abandoned shopping carts. We will use this knowledge in the development of your ecommerce site to ensure as many people who start the shopping cart process go on to finish it.

Furthermore, we’ll handle the integration of your payment gateway, plus we can add any marketing features that you need such as integration with your email marketing tool or helping you generate product feeds for Google Shopping and similar advertising platforms.

We’d love to find out more about your ecommerce website and your objectives. Please contact us today on 09 390 3997 to speak to one of our ecommerce specialists.

The Web Design Team in Auckland You Can Depend On

At Business Website Group, we offer all the essential digital marketing services you need in addition to providing industry-leading web design in Auckland. This means we can build a website that you are proud of and that properly shows how your products and/or services help your customers.

We can do more than this, however. Our expertise also includes digital marketing activities that will help bring visitors to your website. Not only that, but we’ll also make sure we bring the right visitors to your website, i.e. visitors who are interested in your products and/or services.

There are two main digital marketing services that we offer that complement our web design services and that can help you find new customers in Auckland and anywhere else in your target area:

  1. Search engine optimisation (SEO)
  2. Google Ads

SEO involves improving the ranking of your website in Google to increase the number of people who click through to your website after conducting a Google search.

Google Ads is the pay-per-click platform that offers multiple advertising options to get people who are interested in your products/services to click through to your website.

With these services in addition to the web design services we offer in Auckland, we can become your digital marketing partner, working with you to help you achieve your goals, grow your business, and get a return on investment.

Our Web Design and Digital Marketing Expertise

When you choose Business Website Group, you will have a team of experienced, skilled, and dedicated professionals committed to helping you achieve the goals you have set for your website, your wider digital marketing activities, and for your business in general.

The expertise we offer includes:

  • Digital marketing strategy development and planning
  • Website design consultancy
  • Website user experience design
  • Website design and development
  • WordPress and other CMS platforms
  • HTML, CSS, PHP, and other website development tools
  • Responsive website design
  • Graphic design
  • Content writing and content marketing
  • SEO
  • Google Ads
  • Online lead generation
  • And more

Other key factors you can expect when you choose Business Website Group includes:

  • Excellent customer service
  • Regular and informative communication
  • Proper planning and scheduling to produce a development timeframe
  • Creation of design concepts for you to approve
  • Experienced website designers, graphic designers, and digital marketing professionals working on your new website
  • Website delivered on-time and within budget

High-Quality Web Design in Auckland at Affordable Prices

In addition to the above, the website you get when you come to us at Business Website Group will be high-quality. Our goal is to make your website look better than any of your competitors, enhancing your reputation and demonstrating your professionalism.

We’ll make sure your new website looks fantastic on any device, plus it will run fast, and it will be technically robust. We’ll also make sure all these standards are met in the real world, not just in the test environment of a website developer’s computer.

In other words, we’ll make the user experience of your customers and potential customers as good as possible.

Plus, we offer affordable prices. Contact us today to get a free, no-obligation website design quote.

Let’s Get Started with a Free Website Audit

A great place to start is by getting a free website audit. Our experts will inspect your site and will highlight the areas that are good and that work well and those that need improvement. Book your free website audit today.

If you already know your website needs a complete refresh, or you want to build a website for a new business, you can skip the above audit to talk directly to a member of our team. We’ll find out more about your business and the website you want to build, you can ask us questions, and we’ll give you expert advice.

We’ll also give you a free, no-obligation quote as well as details of how the whole process works and what you can expect. Let’s get started! Call us today on 09 390 3997.