Looking to build a website for your small business?
There are essential three ways to go about it. You can either build it yourself using website builders, hire a freelance web designer or work with a website design agency in Auckland.
Most small businesses may opt for the cheapest option, which in this case is a website builder. They are cheap (at least in terms of the upfront cost) and make the task of building a website easy and quick if you can find the time, of course!
On the other hand, businesses that may find the features of website builders limited and unsuitable for their needs may be willing to invest the money to build a professional, feature-rich website that’s not just a brochure website, but a complete marketing system that can generate quality leads and sales for you.
So before you sign up for the cheapest website builder, put down a deposit with a freelance designer or sign a contract with a digital agency, it’s important to identify your needs and goals. This will help you determine the best way to build your website.
What Are Your Goals?
If you thought a website is merely an online calling card or a brochure providing essential information about your business, products/services and contact details.
Whether you are a brick and mortar business, a one-man business, a professional service, start-up, online business or an enterprise, a website is an essential investment in today’s digitally connected world.
No matter what type of business you operate or the industry you are in, a website can help achieve your goals. Here are some things you could achieve through your small business website:
As you can see, there are unlimited possibilities to promote your business and market your products/services when you have a website. Not only can you do more with a website but you can use your website to improve your online presence, reach more customers and grow your business.
Now that you know what you can use your website for, let’s take a look at the options to get your website built for your New Zealand business.
The internet is flooded with DIY website builders aimed at small business owners looking to build entry-level websites cheaply and quickly. From Wix and Weebly to Squarespace and Webnode, there are tens of site builders that make the task of building your website easy and simple.
If you are looking to build a website cheaply and want complete control over the process, this is a good choice. But just because you can build your own website doesn’t mean it’s the right option for you.
Even though the drag and drop interface of these builders makes the process easy, you will still have to spend a lot of time building your site. That’s not counting the time to learn how to use the interface and features of these builders.
Your website on a site builder is not really your own. You can’t take it with you if you choose to move it to another platform or hosting service.
The customisation options are limited, which means you will end up with a website that looks like thousands of other websites floating on the web.
Hiring a Freelance Website Designer
This is another most common option that business owners look to in the hope of building an affordable website. This option is definitely better than using a website builder as you get more sophisticated design and you enjoy the benefits of working with a professional designer.
Although it’s not impossible to find a freelance website designer who can build a stunning, functional, user-friendly website, they don’t come often come cheap.
On the downside, freelancers are typically one-person armies, which means they come with limited expertise. For other services such as SEO and copywriting, you may have to hire someone else.
Another downside of working with a freelancer is that there’s no assurance for the kind of work you will get. You will have to do additional due diligence to find a reliable freelancer.
Hiring a Website Design Agency in Auckland
If you thought this option is only for medium and large businesses, think again! Whether you are a small business owner or a start-up, an agency will work with you to deliver a solution that meets your needs.
Hiring a web design agency is the ideal option. If you are worried about the cost getting out of hand, there’s no need to worry. There are many professional web design agencies that offer stellar work at affordable packages.
A web design agency in Auckland has a team of experienced web designers, developers, SEO specialists, PPC experts and copywriters. The team works together to deliver a holistic solution that helps meet your goals.
Moreover, you won’t have to spoon-feed the experts at an agency. While you focus on your business, the agency will take care of building an aesthetically appealing, user-friendly and functional website that’s optimised for the search engines.
The benefits far outweigh the cost of hiring a web design agency. You will get a website that represents your brand in the best possible light. Your website will be completely customised to suit your requirements, goals and budget. And you can expect excellent ROI with a lead generation machine that delivers the results you seek.
Contact Business Website Group
Ready to discuss your web design project? At Business Website Group, we have many years of experience in building bespoke websites for businesses across New Zealand. No matter the size or scope of your project, we will take the time to understand your goals to build a marketing system that generates quality traffic, leads and sales for your business. Contact us online to schedule a free consultation.
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