09 390 3997

What To Expect When You Get SEO Experts In NZ To Conduct A Website Audit

When searching for help on how to boost your online presence, you will frequently encounter the term SEO. This stands for Search Engine Optimisation and will be defined below. Another concept that you will read about is a website audit.

Read on to learn more about what SEO experts in NZ will do when they conduct a website audit.

In A Nutshell, What Is SEO?

SEO experts in NZ will tell you that search engine optimisation is the process by which your website is optimised to ensure that it will get a high ranking on search engine searches in a natural (also called organic) way. Higher rankings lead to more traffic to your website, giving you more opportunities to convert leads into sales.

For this to happen, your website needs to be operating at its most optimal performance level, and this is where a website audit comes in.

What Will SEO Experts in NZ Do When Conducting A Website Audit?

Three main areas will be analysed when a website audit is conducted by an SEO expert in NZ, namely:

  • The user experience
  • Website Speed
  • Google Ability

User Experience

The user-friendliness of your website is directly linked to how long the user will stay on your website. The user interface needs to be intuitive and clean, giving your potential customer the best chance of finding what they are looking for. Elements such as menus, buttons, images, videos and links should be presented in such a way as to be inviting and easy to navigate, thus keeping the attention of the user. Unclear or unfriendly websites are a turn-off and lead to users quickly moving on elsewhere.

Website Speed

Many factors can affect the load speed of your website. SEO experts in NZ will investigate any hindrances such as broken links, malfunctioning pages, problem extensions and plug-ins. Eliminating these negative influences will enhance your website’s load speed. You know from experience that a slow-loading website is irritating, and you will probably not stay on it for long.

Google Ability

A website audit will analyse your keyword usage, the relevance of current website content, the suitability of existing links and the removal of irrelevant backlinks. SEO experts in NZ will be able to report on several areas where you can improve your chances of being listed at the top of search engine searches.

Contact the SEO experts in NZ at Business Website Group today for your free, no-obligation website audit consultation. We will help you to discover what is holding your website back from generating staggering sales and marketing results.

bwg

Expectations And Considerations When Choosing Your Digital Agency In NZ

In today’s digital world, business success is often underpinned by a successful digital marketing campaign. When times are tough and things are not going as well as […]

bwg

4 Reasons Why Your Business Needs Local SEO in NZ

Whether you are engaged in SEO or local SEO, you will be looking to increase the rankings of your website in search engine results listings. However, local […]

Free download

How To Choose A Marketing Company

bwg