When searching for help on how to boost your online presence, you will frequently encounter the term SEO. This stands for Search Engine Optimisation and will be defined below. Another concept that you will read about is a website audit.
Read on to learn more about what SEO experts in NZ will do when they conduct a website audit.
SEO experts in NZ will tell you that search engine optimisation is the process by which your website is optimised to ensure that it will get a high ranking on search engine searches in a natural (also called organic) way. Higher rankings lead to more traffic to your website, giving you more opportunities to convert leads into sales.
For this to happen, your website needs to be operating at its most optimal performance level, and this is where a website audit comes in.
Three main areas will be analysed when a website audit is conducted by an SEO expert in NZ, namely:
The user-friendliness of your website is directly linked to how long the user will stay on your website. The user interface needs to be intuitive and clean, giving your potential customer the best chance of finding what they are looking for. Elements such as menus, buttons, images, videos and links should be presented in such a way as to be inviting and easy to navigate, thus keeping the attention of the user. Unclear or unfriendly websites are a turn-off and lead to users quickly moving on elsewhere.
Many factors can affect the load speed of your website. SEO experts in NZ will investigate any hindrances such as broken links, malfunctioning pages, problem extensions and plug-ins. Eliminating these negative influences will enhance your website’s load speed. You know from experience that a slow-loading website is irritating, and you will probably not stay on it for long.
A website audit will analyse your keyword usage, the relevance of current website content, the suitability of existing links and the removal of irrelevant backlinks. SEO experts in NZ will be able to report on several areas where you can improve your chances of being listed at the top of search engine searches.
Contact the SEO experts in NZ at Business Website Group today for your free, no-obligation website audit consultation. We will help you to discover what is holding your website back from generating staggering sales and marketing results.
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