You probably use the term breadcrumbs in relation to the crumbs left on your counter after making a sandwich, but it is also a term used to describe an optional feature in website design. Not only that, but breadcrumbs can help with your SEO efforts.
They are not the most important part of SEO by any stretch of the imagination. However, they can help, they are easy to implement (your website design company in Auckland can help), and they occupy very little space on your website. Therefore, it usually makes sense to use them.
Origins in a Medieval Fairy Tale
The name of this website design feature comes from the fairy tale Hansel and Gretel. As with many famous fairy tales, the story is quite horrible looking at it from a modern perspective.
It is set in medieval Germany during a famine. A woodcutter and his wife are struggling to survive, so they decide to walk their children into the middle of the woods, leaving them there to fend for themselves. The kids try to foil the plan by taking bread with them, leaving a trail of breadcrumbs that they intend to follow in order to get back home.
However, things don’t work out well for Hansel and Gretel as birds eat the breadcrumbs, leaving the children stranded in the woods.
Luckily, the breadcrumbs we refer to in relation to website design are much more useful and reliable. The principle is the same, however, i.e. leaving a trail so website users can see where they are on your site as well as how to get back to where they started.
Enhancing the User Experience
Breadcrumbs are text-based, and they show visitors at a glance where they are in your website’s sitemap. Here’s an example:
Home > Blog > Category > Blog Title
So, in this example, the visitor is on the page Blog Title. The path to that page is via Home, Blog, and Category. If a visitor wanted to find more on the topic, they can easily click on the Category link in the breadcrumb. In other words, breadcrumbs facilitate easy navigation.
They also make it easy for visitors to quickly see and understand where they are on your website.
The Types of Breadcrumbs Most Commonly Used
SEO Benefits of Breadcrumbs
Compared to other aspects of SEO, breadcrumbs are a fairly simple feature to activate. It makes sense to use them.
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