Your website should be about more than creating an attractive introduction to your business. It is also more than being a simple tool to explain what you do and who you are. Instead, your website should actively help generate sales for your business.
This applies whatever industry you are in. It also applies whatever type of website you have, including if your website is a straightforward brochure-type site.
There are essential elements you need to have on your website, however, to ensure you get as many customers from it as possible. Here are five of the most important.
Visitors to your website should be able to find your contact telephone number within a few seconds, whatever page they are on. Therefore, it’s important you don’t just put your contact details on your contact page. You should still have a contact page, of course, with full contact details. Your contact number, however, should appear on every page.
Good places to add this are in the footer or, ideally, the header. If it’s in the header, visitors will see it without having to scroll.
It is also essential you tell visitors to your website what you want them to do. If you don’t, they will probably leave to continue their search elsewhere. Do you know what happens then? In many cases, visitors will arrive at another website that does have a call to action and they will become a customer of that business.
Calls to action explain to the customer what they should do next, plus they encourage the user to take immediate action.
If your website does not have a responsive design, it will not be shown on Google searches where the searcher uses a mobile device. So, to ensure your website appears in as many Google search results as possible, you need a responsive design.
Responsive design ensures your website displays properly on any size screen and on any device. In other words, making your website responsive also improves the user experience. This will help you get more customers to take a positive action when they visit, i.e. phone your business or send you an enquiry.
One of the main jobs your website should perform is to build trust with the visitor. You can do this by demonstrating you understand what they are looking for and that you have a viable solution. This is normally achieved through the content on your website. It is also important you show you are credible.
Social proof is essential too, as nobody wants to be the first to buy or try something. Instead, they want to learn about the experience of others to give them confidence in your brand. You can do this by including testimonials on your website.
The main purpose of adding a contact form to your website is to make it as easy as possible for visitors to contact you. You should include other contact options as well, but make sure you also have a contact form.
Your objective should be to maximise the potential of each person who visits your website, i.e. taking steps to encourage them to become a customer or make an enquiry. The five tips above will help substantially in achieving this objective.
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