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Website Development and SEO

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Bespoke Websites that Drive Conversions for Your Wellington Business

When it comes to making an impression online, there are no second chances. If your website is outdated, slow to load, not mobile-friendly or does not convert, your visitors are unlikely to be impressed. It’s time to hire a website design agency in Wellington to build a professional website.

Google handles more than 5.6 billion searches a day. Undoubtedly, many of your target customers are using Google to search for your products/services. If you don’t have an aesthetically appealing, engaging website, you are simply sending those prospective customers to your competitors.

In today’s extremely crowded marketplace, your website must stand apart from the crowd lest you risk getting lost, never to be found by your prospective customers. Our web design specialists in Wellington can build a stunning website that will not only impress but also engage, enthral and convert your visitors into customers.

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Example of Work:

Website Development and SEO

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Why Strategic Web Design is Key

When it comes to building a website, you are spoilt for choice. From website builders to templates, there are many ways to build a website quickly and cheaply.

Sure, the prospect of saving money is tempting. After all, money saved is money earned. And yet, it’s important to remember that your website design plays a critical role in earning the trust of your visitors.

No matter how fantastic your offer, product, message, if the website is difficult to navigate, the layout isn’t attractive or your CTA’s are uninspiring, you will lose conversions.

Good design is key. After all, first impressions mean everything. In addition, your website must fulfil various other responsibilities:

  • Build Trust – A website designed by our professional web design team in Wellington will establish a professional image of your business. A good website is one that’s consistent. Every page on your website is designed to be consistent with your brand and messaging. Otherwise, visitors will be confused and in frustration, they may leave your website.
  • Stand Out – When consumers want information about a product/service or a local business, they turn to online search. If they were to find your website in the SERPs and choose to click on your page, you want to welcome them to a website that is aesthetically appealing, easy to use, offers useful information and leaves a lasting impression on them, whilst setting your business apart from the competition.

Our website design experts in Wellington take the time to understand your business, offerings, goals and target audience. We take this information to build a bespoke website that’s consistent with your messaging. Every aspect of your website from design and aesthetics to functionality and navigation will be designed to ensure continuity with your brand and messaging.

Using in-depth research and top-quality expertise, we build websites that drive traffic, impress and engage visitors, generate leads/sales and make your visitors come back for more.

Website Design Wellington – Our Process

A successful website is one that’s user-friendly. Our collaborative approach sets the stage for a successful web design project. We keep things simple and straightforward with every decision driven by your goals, data and team.

  • Research – To plan and develop the best web design solution for your business, it’s important to understand your requirements. Our web design team in Wellington will start off with a kick-off meeting and an in-depth analysis of your SEO, Google Analytics and competitors. We will assess your business plan to identify how your organisation is positioned in the market. We will carry out competitor research to identify what’s working for them and what’s not. We will use all of this information to put together a web design strategy for your business that will work as a guide for us to deliver a solution that meets your requirements.
  • Sitemap – We will assess your current website and content structure (if applicable) and identify what features to retain and what to improve. During this phase, we build a strategic sitemap for your new website. This sitemap will serve as the blueprint for your website’s structure – from the features and content to where all of it will go.
  • UX Prototyping – Based on the information gathered during our initial research and the sitemap, our website experts in Wellington will create a working prototype of your site. This framework is simple and basic, allowing you to explore the different page templates, interact with all the links, forms and menus, and test navigation. This will enable us to finalise the functionality of your website.
  • Content – Once you approve the layout and functionality of your site, the prototype is ready to be populated with content. We will gather all the headlines, text blocks, menu items, CTA buttons and copy for each page.
  • Style Guides – It’s now time to begin decorating your site and choose the typography, colours and elements that will bring to life your brand’s personality. We will keep your aesthetic choices separate from content and functionality to ensure each area of your web design project receives due attention.
  • Design – We will put together the style tiles and prototypes to give shape to the final version of your website. From designing the homepage to templates for inner pages, from typographic styles to hover states, we finalise the design elements that will be incorporated across your website.
  • Development – Leveraging the latest CSS3 techniques, our web development team in Wellington will write the code to bring your prototype to life. The purpose of this phase is to build a custom WordPress website that’s modular yet scalable. It can grow as your business grows without the need for full redesigns or rebuilds.
  • Content Migration – It’s time to fine-tune your website and begin moving all the stunning copy to your website. We will also be resolving any issues and fixing bugs that may crop up. We will also migrate your current blog if any and give the finishing touches to your site.
  • Training – It’s time to hand over the control to your website to you and explain all you must know about maintaining your website. Our web design team in Wellington will provide WordPress training so you can add, update and edit the content on your site easily.
  • Website Launch – Now that the bugs have been taken care of and the finishing touches have been given to your site, it’s time to plan its launch. We’ll make sure your site has been submitted to the top search engines for indexing and that analytics are in place.
  • Digital Marketing Strategy – Your work isn’t over just yet. In fact, there’s much to do to maximise your visibility online.  After all your website can’t do all the work on its own. Performance and SEO are a proactive process, supported by strategies such as PPC, social media and content marketing. We can provide all the additional support and services you need to help rank your website to the top of the SERPs.

What You Get with Our Website Design Service in Wellington

  • Experienced Team – You get a team of experienced web designers and digital marketing specialists who will put in their expertise and creative ideas to build a world-class website for you.
  • User-Friendly Design – We ensure that your website is easy to use and intuitive to navigate. Visitors will be able to find the content they are looking for easily and quickly.
  • Bespoke Design – We will build a completely customised website that will align with your business, products/services, brand identity, goals and target customers.
  • Designed for Your Audience – We will build a website that only meets your expectations but also meets the expectations of your end-users – your visitors, customers and prospects.
  • Conversion Optimised Design – Every design feature and element that we choose for your website will have a purpose – to maximise conversions whilst ensuring they go together as a whole to help achieve the desired results.
  • Clear Layout – Your website’s landing page will have a clearly defined flow that visitors can easily follow, leading up to clear, compelling CTAs.
  • Responsive Design – To offer a seamless experience on all devices – from desktops and tablets to smartphones – we leverage responsive design principles to develop your website.
  • Psychological Persuasion – Based on our initial research, our web design team in Wellington will identify the pain points of your target customers, and reflect it in the design and content to show you understand their pain points and have the right solution.
  • Unlimited Revisions – We’ll begin the web design process with a design brief but as part of the brief we will offer unlimited revisions to arrive at a design that you are completely happy with.
  • Strong CTAs – The calls to action we create and place on your site will play a huge role in driving conversions and sales for your business.
  • You Own the Design – You will own the copyright as well as intellectual property rights for any web design that we come up with for your business.
  • SEO-Friendly Website – Every website we build is optimised for the search engines like Google, Yahoo and Bing. On-page SEO and technical SEO will be an integral part of our web design process to help give your site the right start in the search engines.


We start by learning about your business, customers, and objectives.


We develop websites with a focus on user experience and driving tangible results.


Your website will have SEO features built in so users can find it when launched.

Website Design in Wellington – Types of Websites We Build

Brochure Websites

A brochure website provides useful information about your business, products/services, business processes and any other information you deem important. This type of website is ideal for any business that’s looking for a digital presence for their business.

A brochure website is a great way to raise brand awareness, provide information about your business, establish trust with your target audience and to generate enquiries.

E-Commerce Websites

An e-commerce website allows you to sell your products online directly to your customers. An online store has all the features you need to close a sale including a check-out cart and payment gateway.

An e-commerce website is an excellent option when you want your customers to directly pay for your product/service on your website.

A brochure website helps raise brand awareness, provides information about your company and products, establish trust with your visitors, engage with your target audience and sell products online.

Membership Website

A membership website allows visitors to create an account and login. This could be to get premium access to certain parts of your website, access documents or to publish content.

A membership website allows users to sign-up either for a free account or a paid membership. Paid accounts could even be integrated with a secure payment system for speedy check-outs.

A membership website is ideal when you want to build a community, offer training materials, restrict premium content for paid users and offer several pricing plans.

Portfolio Website

A portfolio website is a great way for creative professionals to showcase their work. This type of website is ideal for service professionals such as doctors, plumbers, electricians, furniture builders and more.

Your portfolio website will feature a designated space to showcase your best works. You can easily add new projects as you complete them and feature them here.

Example of Work:

Website Development and SEO

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What Our Clients Say Testimonials

Example of Work:

Website Development and SEO

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Who we work with

Web Design in Wellington – Why Choose Us?

Here at BWG, we don’t just design websites. We design experiences that are attractive, user-friendly and deliver results for you. We build modern, responsive websites that offer a seamless experience on all screen sizes.

Each website is custom-built and hand-coded by our experienced website designers and developers in Wellington. No templates. No shortcuts. Period.

We lay great emphasis on UI and UX, as they persuade visitors into action – whether you want them to make a purchase, fill a contact form, share their email address or create an account.

Let’s Discuss Your Web Design Project

Looking to build your website? BWG is a trusted web design company in Wellington with a team of experienced web designers who specialise in building websites that impress customers, boost engagement, help you stand apart from the crowd and drive conversions.

Contact us online or call 09 390 3997 to discuss your next website to schedule a consultation with our website design team.