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Website Development and SEO

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Why is Website Design Queenstown Important?

Your website is an important part of your company’s online presence. Moreover, your target customers care about design. Consciously or unconsciously, Consciously or subconsciously, we all respond to visuals and people are naturally attracted to good website design.

Studies after studies have demonstrated that website users judge a business based on a website’s aesthetic appeal, and if it is poorly designed they will stop engaging with your website.

Let’s take a look at some facts and figures:

Here are some important benefits of good website design for your Queenstown business:

Trust and Credibility

As mentioned above, three out of four people will form an opinion about your company’s credibility based on your web design. Websites that look professional and modern tend to instill trust. On the other hand, if your website is poorly designed, the visitor may begin to doubt your legitimacy.

Good website design also helps improve trust through brand consistency. This is especially true if you have a reputed, well-established brand; your customers will perhaps recognise aspects like your logo, style or colours. Your business website should consistently reflect your brand, reassuring people who recognise your brand that they are in the right place.

At Business Website Group, our website designers in Queenstown understand the importance of consistent branding. We also know how to incorporate website elements to encourage people to know about your business and convert. We will also align the design and content to deliver a clear message, compelling visitors to know more about you.


Good website design can help draw visitors’ attention to your primary message. Whether you want to guide your users to a special offer, help them identify clickable elements and buttons or highlight a call to action, good web design can help achieve your goals, driving visitors to take the desired action.

For instance, the use of white space around a call to action is a highly effective way to draw visitors’ attention to the desired action.

Our web designers Queenstown will pay attention to little details to help improve your website’s conversion rates.

Improved Engagement

Good web design can help ensure that visitors spend more time exploring your website.

When your website is appealing, visitors will want to engage with your website further. The longer the visitors stay on your website, the more they know about your business and are more likely to convert into paying customers.

Improved Search Rankings

Good web design is not just about the aesthetic aspects of your website. The invisible aspects of your website can greatly affect your search engine rankings.

A website may look fantastic but if the coding is cumbersome or the page load speed is slow, it will drive your web visitors away and affect your SEO rankings negatively.

In addition, there are many other website design elements that can affect how you publish the content on your site, which in turn can have a great impact on how the search engine bots crawl and index your site.

So if your on-page optimisation basics are not good, you will have a bad start in the search results.

Our web designers in Queenstown will build an agile, user-friendly and fast-loading website that is optimised for the search engines and ready to supercharge your company’s online presence.


Your navigation is an important part of your website design, especially when you expect to add several pages to your website. The navigation essentially includes a well-labelled navigation menu that lists all the different pages on your website.

When your website’s navigation is well-designed, visitors can explore and understand your website easily and quickly.

Minimalist intuitive navigation main you can ensure users have a good experience exploring your website, making them want to come back for more.

Remain Competitive

Your competitors are using great website design to attract customers and grow their business. So if you want to have an edge over your competitors, you must invest in good website design.

If your website is poorly designed, outdated, slow or old, it is likely putting off visitors, sending them away in search of better websites. This way, you are essentially sending away prospective customers to your competitors.

In short, you are losing valuable leads to your competitors. Your loss will be their gain as they attract more leads as their website is more appealing and user-friendly.

Your website is an excellent opportunity to stand apart from the competition. When you are competing with other companies, you are pretty much offering similar services and pricing. You need an edge over them in some way, and your website can help you do that.

With a professionally designed website, you can showcase your expertise and communicate to your audience why they should choose you over other businesses.

Can My Website Perform Better?

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What we check in the audit...

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Example of Work:

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Website Design Queenstown - What We Offer

Responsive Web Design

More and more online traffic comes from smartphones, tablets and other mobile devices than ever before. In order to offer the best user experience, your website should offer a consistent experience over mobile devices and desktops.

Here at Business Website Group, every website we build is responsively designed. This means that your website will offer the best user experience no matter the device it is accessed on including mobile devices, tablets, desktops and laptops. Our experienced website designers in Queenstown will build a fully mobile responsive website that is visually stunning and functional.

Content Management System

You need a website that is easily scalable as your business grows, works efficiently with third-party applications and is easy to use.

Our website design agency has account managers who will ensure you get exactly that. All our websites are built on WordPress, the world’s most popular and powerful content management system.

WordPress is an extremely flexible, adaptable, scalable, secure and user-friendly content management system. This means that you can easily add new content, edit existing content and make updates to your website without waiting on your web design agency.

Focused Sales Funnel

It is good to generate a ton of traffic to your website, but it is even more important to convert that traffic into paying customers. Your website should use engaging content, compelling calls to action, conversion optimised landing pages and contact forms to convert your visitors into leads and customers.

Our web designers in Queenstown and digital marketing specialists will work with you to make sure that every aspect of your website is aimed at successfully converting your visitors into customers.

Brand-focused, Engaging, Compelling Content 

The content on your website is as important as the design. Your visitors are likely to see you as an industry expert, trust you and purchase your products when you provide value to them in the form of useful, engaging content. Strategically writing and marketing your content is at the core of growing your online presence.

Our team of experienced copywriters will create useful, valuable, brand-focused content that will drive traffic, engage visitors and compel them to take action.


We start by learning about your business, customers, and objectives.


We develop websites with a focus on user experience and driving tangible results.


Your website will have SEO features built in so users can find it when launched.

Professional Website Design Services in Queenstown

Professional Website Design Services in Queenstown

Looking to build a new website for your Queenstown business?

Searching for a professional website design service in Queenstown?

Then you’ve come to the right place. At Business Website Group, we design and develop stunning, responsive, easy-to-use, optimised, results-driven websites for businesses across Queenstown and New Zealand.

With our Queenstown web design agency, you can begin to generate more leads, sales, in-store foot traffic and phone calls. Over the past 10 years, we have built over 450 websites for businesses across different industries.

Whether you are a small business owner, sole proprietor or enterprise, every business wants a website that can engage customers, generate quality leads and sales and drive revenue.

With a combined experience of over 50 years, our website design team in Queenstown team has the know-how and skill to build websites that look great and perform well.

If you would like to grow your online visibility and boost your revenue, our web design team in Queenstown can help. Get in touch with us online or to speak to our experts, call 09 390 3997!

Example of Work:

Website Development and SEO

Contact Us

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Example of Work:

Website Development and SEO

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Who we work with

Why Choose Our Web Design Company in Queenstown

Business Website Group offers a range of customised website design packages to meet the requirements and goals of your Queenstown business.

Here are some of the top reasons why businesses across Queenstown and New Zealand choose our web design agency.

How Much Do Our Website Design Services in Queenstown Cost? 

The cost of a web design project depends on a variety of factors including the size of your website, how complex it is, the features and functionality you need, etc. Our website design Queenstown plans start at $700 for a 1-page website going up to $5900 for a 25-page website.

If you are a small business owner in Queenstown looking for a brochure website to showcase your work, then a small website of up to 5 pages would be a good start. However, if you are an established business looking to add a lot of pages and features such as booking systems and social media integration, you might want to consider our bigger plans.

Our Ignite plan is the most popular. Costing $3800 + GST, the Ignite plan offers 15 pages and up to 4300 words of content along with all the standard features such as:

  • Bespoke user-experience design tailored around your business goals and marketing message
  • SEO-friendly website development
  • Mobile responsive design
  • On-site SEO and page speed optimisation
  • Google analytics setup
  • Professional content development
  • Optimised conversion funnel including conversion forms and calls to action
  • Top of the league content management system (WordPress) for easy updates

Discuss Your Web Design Project Today!

At Business Website Group, we offer a customised solution to suit your requirements. Our website designers will build a forward-compatible, user-friendly, conversion-friendly and SEO optimised website for your business.

Are you ready to know how our website design agency in Queenstown can help increase your online presence and drive your sales? Get in touch with us today to chat with a web design specialist and explore our web design plans.

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