09 390 3997

Example of Work:

Website Development and SEO

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Example of Work:

Website Development and SEO

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Website Design Solutions that Grow Your Napier Business

A professional website is an important investment for your business as a well-designed website of a range of benefits including:

Consistent Branding

When you want to make a solid first impression on your visitors, you need to ensure consistent branding. And our professional website designers in Napier can help you do exactly that.

At BWG, our web design team recognises that your website, brand identity and social media profiles are important aspects of your company. And we build websites that encourage your visitors to find out more about your business and make a purchase.

Our skilled copywriters will create highly engaging and compelling content that enables you to tell your story to your prospective customers and communicate your brand message consistently.

Improve Engagement

Professional website design can attract visitors, engage them and retain them on your website long enough to convert them into valuable customers. When customers spend more time exploring your website, it’s a good sign. After all, the longer they are on your site, the more they get to know about your brand and business and the more likely are they to buy your products/services.

This also signals to the search engines that your website is offering an excellent user experience, boosting your chances of ranking higher up in the search results.

Stand Apart from the Competition

There’s competition in every industry – except some industries are extremely competitive and some aren’t. When you want to stand out from your competition, establish your business as an industry leader, earn the trust of your target customers, you need a stellar website.

You may have a high quality product and excellent customer experience to match. But what happens if your website is outdated, slow, poorly designed or simply unusable? Your visitors will abandon your site and do business with your competitors.

Now imagine what happens when you have a professional website in a crowded marketplace that’s filled with pathetic websites? You will gain a competitive edge and beat the competition by miles.

Apart from helping you stand out as an industry leader, quality website design can help you to effectively communicate your marketing message to your target customers.

With our website design services in Napier, BWG can deliver a website that delivers. Whether you are looking to improve the foot traffic to your store, want to drive online enquiries, boost your sales or build an email list, we can build a website that helps you stand out from the competition and win customers.

Improve Your Search Engine Rankings 

When looking for information about a product or service most people look up Google. In fact, 93% of consumers begin their online journey with Google.

If your website does not show up at the top of the search results you are missing out on a huge opportunity after all 75% of Google Search users do not click beyond the first page of the search engine results pages (SERPs).

Our web design agency in Napier will build an SEO-friendly website that’s poised to be ranked in the search engines. Combined with an effective SEO campaign, you can expect to increase your online visibility, drive conversions and grow your business.

Improve Your Conversions

A conversion happens when a visitor takes the desired action on your website – from making a purchase and calling your toll free number to subscribing to your email newsletter and downloading a whitepaper.

The action you ask your website visitors to take will completely depend on your business model and your goals.

No matter your conversion goal, a good website can help persuade your visitors to take the desired action.

When you want to drive conversions, you need a website that makes a solid first impression, delivers an excellent user experience and presents a compelling offer that your users cannot resist.

At our website design agency in Napier, we will help achieve your digital marketing goals by building a robust, user-friendly website.

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Example of Work:

Website Development and SEO

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Website Design Napier - Our Process

Discovery Phase 

During this phase, our website design team in Napier sits with you to learn about your business and how your website will help achieve your goals.

  • Website Audit – In order to take your business where you want to be, we need to know where you began. We will perform an audit of your existing website, SEO and marketing strategy and establish benchmarks based on your marketing goals.
  • Website Functionality – We will ask specific questions to determine your website strategy. What is your overall marketing goal? What features and functions will your site have? What type of content do you need?
  • Target Audience – To make sure your website is targeting the right customers, we will dig deep into your target audience to identify what sort of content interests them, their demographics and what type of content keeps them engaged.
  • Competitor Analysis – Do you know where you stand compared to your competitors? This is important information that can help pave your web design strategy in the right direction. Our Napier web design experts will look into your competitors’ websites to understand their SEO strategy, their content and the keywords they are targeting. This insight helps us in building a website that gives your business a competitive advantage in terms of website design, SEO and usability.

Creative Phase

Once we have all the crucial information about your business and your competition it’s time to put the plan in action and build a winning website for your business.

  • Website Sitemap – we will begin by letting out all the pages for your website so we can begin developing the content. A sitemap is essentially a structure of your navigation and helps with the next steps of the website design process.
  • Style Tiles – Style tile works as a reference guide for your website’s design elements including colours, fonts and interface. As part of this process, we will identify the colours and fonts we will use and offer examples to show you how they’ll be used. Some common aspects that are shown in this phase include paragraph and headline font styles, size and colour, navigation styles and the kind of images that would be used.
  • Website Wireframe – Wireframe is a simple outline of your website. Our website design team in Napier will implement the structural ideas in the form of a design so you can easily visualise the positioning of important aspects and the flow of your website from page to page.

Website Development Phase

So far you have seen all the different pieces that make up your website. Now it’s time to Combine the individual pieces to build a fully functional, responsive and user-friendly website.

This is the part where your website begins to come together. We begin the coding process by putting together the sitemap, wireframes, style tiles and content to give shape to the design and layout of your web pages.

The website development process is the longest and the most complex of all the phases of our website design process. This is where the bulk of the work happens with custom graphics, page layout, infographics, icons, text layout and all the responsive coding to ensure the website works seamlessly across all devices.

Website Launch Phase 

The launch phase of your website is extremely important. This is where our website design experts in Napier prepare your website for lunch and ensure your site is free of bugs and errors and that nothing was overlooked on left out.

  • Cross Browser Compatibility Testing – There are a wide range of computer operating systems, devices, browsers, resolutions and personalised settings that you will inevitably find a view that looks a bit off. With a team of third-party website testers from various walks of life, we make sure your website performs flawlessly across all browsers, platforms and devices.
  • URL Mapping – Whether we are redesigning your existing website or launching a new site, we will map the URL’s to ensure your or even improve SEO. We will also install Google Analytics and submit your sitemap to all the leading search engines.
  • Post Launch Support – Your website is live but now what? We are here to support you with all your website marketing and maintenance needs through our monthly support plans or flat-rate services.

A Napier Website Design Agency that Helps You Take Charge of Your Online Presence

Spend some time researching for website design agencies in Napier and you will realise that most of these so-called “website design experts” don’t, in fact, design websites. Their Business model is simple yet very effective.

This is how it works: the agency buys a website template (which costs anywhere between $50 to $100), slaps on your brand identity to the template and asks you to add your content. That’s all. No, we’re not saying that this approach is wrong; it may not work for every business and it can hardly be described as design.

If you just need a digital presence that provides information about your business, if you don’t expect to attract new business or make an impression on your visitors, a template-based website could be your best bet.

However, if you want to improve your brand recognition, engage your visitors and convert them into leads, and grow your business, you need a customised website. A bespoke website can help you achieve your marketing goals while saving you money in the long term.

At BWG, we believe that your website should showcase your business in the best light, build your credibility, leave a lasting impression on your visitors, showcase your best work and establish your expertise in your industry.

That’s why we build custom websites that carefully consider your business model, goals and vision. After all, a well-designed website can supercharge your online presence and business growth.

As your website design agency in Napier, we take it upon ourselves to ensure that 8u you don’t just get a website that looks beautiful but also a highly effective marketing tool that helps achieve your business goals.

At BWG, we can build for you a stunning, user-friendly website that helps establish your brand online. With a holistic approach to web design, we assure you of a winning solution. With BWG, you get a mobile friendly, super fast and fully secure website that’s optimised for search engines and conversions.


We start by learning about your business, customers, and objectives.


We develop websites with a focus on user experience and driving tangible results.


Your website will have SEO features built in so users can find it when launched.

Top-Rated Website Design Agency in Napier

Are you looking to grow your business with a compelling website that your audience will love? BWG is Napier’s most trusted website design agency with an experienced team that is known for innovative, creative and effective websites that boost your brand recognition, drive conversions and maximise your returns.

Our experienced website design experts in Napier will customise your website to showcase your brand most stunningly. Our team will work with you to understand your business and goals to plan your website.

We will carry out detailed keyword research to understand what your target customers want. We will also do uh uh comprehensive competitor analysis to give your website a winning edge. We will customise every aspect of your side from the layout and navigation to content and CTAs and everything in between to drive results for your business.

Example of Work:

Website Development and SEO

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What Our Clients Say Testimonials

Example of Work:

Website Development and SEO

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Who we work with

Let’s Get Started – Discuss Your Website Design Project Today!

Ready to partner with an industry-leading website design agency in Napier? At BWG, our experienced website designers will build a personalised website that not only achieves your online marketing goals but exceed them.

We work with you every step of the way and take the time to understand your goals and needs to build a successful website for your business.

No matter your industry size or shape of your business BWG can offer a bespoke solution tailored to your Napier business.

Ready to kick-start your website project?

Speak with one of our web design specialists in Napier today. Give us a call at 09 390 3997. We look forward to hearing from you and discussing your website design project.