When most business owners and directors think about their website, they think about it in terms of their customers. Usually, this means ensuring the website helps generate interest from new customers, although websites can also play an important role in retaining existing customers too. What about recruitment in your business, though? Is your website attracting the team members your business needs to deliver for your customers and achieve your objectives?
Remember, almost all prospective candidates for vacancies in your business will check your website as part of the application process. Often, this happens before they submit their CV.
So, your website needs to sell your company to candidates considering applying for a job. Does your website concisely and accurately describe what you do, for example? Does it clearly outline the company’s mission as well as your vision and future ambitions?
One of the goals of your website should be to make job applicants want to work for you. This doesn’t just happen on the career or recruitment pages of the website. Instead, you need to think about the whole site.
Here are some tips to help you achieve this:
Your website can’t solve all your recruitment headaches but optimising it will make a significant difference.
The short answer to that question is that you want to see results. Every company investing in SEO hopes that their efforts will raise them to the […]
There are several key elements that together can make a successful website design. The importance of a brilliantly constructed website cannot be overlooked these days, as it […]