Ever been on a website and you thought ‘wow that was smart’ or ‘yikes, I wish my website could do that. We’ll bet our bottom dollar that the reason the website was so impressive is that they had experienced, professional website development teams create it.
Website development is not only about important imagery, shapes, uniformity and excellent content. It is also about workflows, the customer journey, the latest technology, market demands and YOUR business objectives.
If you are wanting an SEO friendly website, responsive web design and a user-friendly website then professional website development is the answer to this. This approach will drive up sales for your business and keep the competition scrambling to keep up.
Your website is your “spot on Broadway”, it is your time to shine. In ‘the old days’ it would be your shop front and window dressing that had to knock the socks off customers that might be walking by. Now you have personal guides (search engines) that lead customers to your ‘shopfront’ and you need to be ready to impress at a professional level.
Every month that you do not have a great website out in the digital world is a month of lost sales and lost brand value. If you spend months trying to hobble it together the actual cost will far outweigh the cost of a professional website development team. Websites are complex and the requirements of search engines are complex to the power of ten. You can hire headcount or outsource to be more cost-effective long term.
Google searches using smartphones have now taken the lead in devices being used to search. If your website is not responsive to different device formats then it will look old fashioned, will be an irritation to use and, yes you guessed it, the potential client will leave in a hurry.
Not only must your website be responsive but it must be reliable. If it “falls down” every time there is a system update or some change in its environment then visitors will remember that. They will choose a website that they know is always up and running when they need it.
A professional website development team will build pages that load fast, say the right thing and have essential details like a Trust Seal at checkout. All necessary regulation documentation, terms and conditions and value statements will be uploaded as well.
SEO optimisation is not a stagnant thing – what was relevant 3 months ago will have changed. In the first place, your initial website must be optimised and then the setup must be revisited and tweaked to keep pace with the dynamic needs of search engine companies.
If you are using a professional website development team you increase your chances of kicking the competition to the curb. The professionals will know how to make your brand look like a thought leader and set your image up as an established trustworthy company. The customers’ experience on the website will be delightful and they will want to engage again and share your info with friends.
Not only does your competition have to beat your product and your service but they will have to compete with your formidable online presence and strategic advertising campaigns. You will leave them in your digital dust!
Start your professional website development launch pad that will take your business to a whole new level!
If you own a small business you are no doubt an entrepreneur and being entrepreneurial you know a website is key for business growth. But your cousin’s […]