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The Importance of the User Experience in Professional Website Development

When developing a website that prioritises the user experience, the developer puts themselves in the shoes of the web user and ensures that the experience of viewing and navigating the website is easy and enjoyable. User experience, also known as UX, has become more and more important in professional website design services in recent years. Let’s have a look as to why!

At BWG, we offer professional website development services in Hamilton, and have seen firsthand the benefits that UX has to offer.

SEO Importance

Let’s start off with discussing possibly the most important reason for the popularity of UX is the fact that the Google algorithm favours UX design when it comes to SEO rankings. By now we should all know just how important SEO is, and the benefits that it can offer your business. The ranking factors in SEO are becoming more and more complicated, but by focusing on  UX you create a strong base on which you can build your SEO strategies.

Conversion Rate Relevance

When a business is really easy to use and simple to navigate, in most cases you are going to keep viewers on your site for longer, and the longer that these viewers stay on your site, the better chance you have at converting them into paying customers. If you are looking at improving your conversion rates, then UX design may be a good place to start.

Build Brand Loyalty

When you have an attractive and easy-to-use website, you’re more than likely going to create brand loyalty and the same customers will continue to support you thanks to your convenient online shopping experience. But it is not just online shops that benefit from UX, it is websites across all industries!

What are some User Experience Principles?

Some of the main principles involved in UX focused design includes:

  • Easy navigation
  • Attractive and eye-catching website
  • Convenience
  • Easy to read
  • Easy to find
  • Usability
  • Clear hierarchy
  • Consistency

BWG: Prioritising UX and Offering Professional Website Development

Here at BWG, we offer professional website development services. With each and every website that we develop and design, we prioritise the user experience and ensure that your website will be something that your ideal customer will enjoy using!

Are you looking for professional website development services? Here at BWG, we’d love to develop a website that is true to your brand. Get in touch with us today on 0800 897 605.


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