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Discover exactly what is holding your Google Ads back from generating staggering sales and marketing results. A free, no obligatin Google Ads audit.

What we check in the audit...

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Professional Google Adwords Consultant in Auckland NZ

You will find a lot of advertising agencies in Auckland and around NZ. This ranges from one-person operations to large teams that operate nationwide. What is the best choice for your business, however? The answer is usually the one with the most experience.

At Business Website group, we have extensive experience developing and implementing digital marketing and advertising strategies for businesses like yours. We offer a comprehensive range of services and will tailor a solution to your business.

Plus, we get tangible results. Contact us today for more information.

What is Pay Per Click In Auckland And NZ?

Pay Per Click in Auckland and NZ is a form of advertising on Google’s search results pages. One of the key features of Pay Per Click (or PPC) is you only pay whenever someone clicks on your ad. This results in a much more significant connection between what you spend and the results you achieve.

With PPC advertising, you can target customers in Auckland, around NZ or further afield, you control your daily budget, and you decide which keywords you target.

Google’s main PPC tool is called AdWords.

Digital marketing in Auckland & NZ is no longer an option for companies wanting to remain competitive. You need digital marketing to build your brand, find new customers, and retain the customers you already have. If you don’t do digital marketing, your competition will, and you will quickly start to fall behind.

This is where we can help at Business Website Group – Digital Marketing Auckland. We offer tailored and affordable digital marketing solutions that will generate a return for your business. Contact us today to find out more.

What Is Internet Marketing In NZ?

Internet marketing Auckland involves using various strategies and tools to increase your visibility on the web. It is also about attracting customers when they are in the decision-making stage of their buying journey. In addition, internet marketing is about building closer relationships with your customers.

What about internet marketing NZ, though? This covers strategies aimed specifically at Kiwi audiences. After all, you don’t want to spend money advertising and marketing to people who will never buy from you because they are in the wrong location.

At Business Website Group, we’ll ensure you get the right Digital marketing strategy for your business, plus we’ll ensure that strategy is aimed at the right people.

Data-Driven PPC Management Services in Auckland

Google Ads is a fantastic way to get your brand in front of your target audience quickly and effectively. Most people look to Google for information about products/services they are looking to buy. PPC advertising is a great way to reach these users who are actively searching for the products/services you offer.

BWG is a Google Ads agency in Auckland with experienced PPC specialists who will manage your campaigns on the world’s most popular ad platform – Google Ads. Our PPC Ads specialists will design highly targeted, scalable and effective ad campaigns so you can rank at the top of Google, generate qualified traffic and increase sales.

Businesses across New Zealand trust BWG as their Google Ads management agency to:

  • Design, launch and manage new Google Ads campaigns.
  • Optimise their existing PPC campaigns for better ROI.
  • Reduce wasteful ad spend on poorly designed PPC campaigns and expensive keywords.
  • Drive leads and sales.

To generate a high return, you need an experienced Google PPC Ads management agency that has a data-driven approach, constantly optimises your campaigns and analyses your entire sales funnel to drive conversions.

Our PPC specialists have years of experience in creating Google Ads for clients across varied industries. Our Auckland-based PPC specialists are fully trained to reduce wasteful clicks, lower your cost per acquisition and maximise the returns on your investment.

We recognise that when it comes to Google Ads, there are many confusing terms and acronyms. We are here to take the hassle out of paid search marketing. Our approach is simple and straightforward. We cut to the chase and analyse the data to supercharge your PPC campaigns to maximise profits.

In short, we make Google Ads work for you!

Request a Consultation

Example of Work:

Google Ads Campaign

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Contact Us

 

Contact Us Today – We’d Love to Hear from You

Whether you have a question, would like a quote for our digital marketing services, or want to get more information, we’d love to hear from you. Give us a call or complete the contact form and a member of our team will get back to you as soon as possible.

Our digital marketing services will make the web work for your business. Get in touch today.

  09 390 3997

  7/31 Northcroft Street Takapuna Auckland 0622

Meet The Team

Free download

How To Choose A Marketing Company

Digital marketing in Auckland & NZ is no longer an option for companies wanting to remain competitive. You need digital marketing to build your brand, find new customers, and retain the customers you already have. If you don’t do digital marketing, your competition will, and you will quickly start to fall behind.

This is where we can help at Business Website Group – Digital Marketing Auckland. We offer tailored and affordable digital marketing solutions that will generate a return for your business. Contact us today to find out more.

What Is Internet Marketing In NZ?
Internet marketing Auckland involves using various strategies and tools to increase your visibility on the web. It is also about attracting customers when they are in the decision-making stage of their buying journey. In addition, internet marketing is about building closer relationships with your customers.

What about internet marketing NZ, though? This covers strategies aimed specifically at Kiwi audiences. After all, you don’t want to spend money advertising and marketing to people who will never buy from you because they are in the wrong location.

At Business Website Group, we’ll ensure you get the right Digital marketing strategy for your business, plus we’ll ensure that strategy is aimed at the right people.

Example of Work:

Google Ads Campaign

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bwg

Professional Google Adwords Consultant in Auckland NZ

You will find a lot of advertising agencies in Auckland and around NZ. This ranges from one-person operations to large teams that operate nationwide. What is the best choice for your business, however? The answer is usually the one with the most experience.

At Business Website group, we have extensive experience developing and implementing digital marketing and advertising strategies for businesses like yours. We offer a comprehensive range of services and will tailor a solution to your business.

Plus, we get tangible results. Contact us today for more information.

What is Pay Per Click In Auckland And NZ?

Pay Per Click in Auckland and NZ is a form of advertising on Google’s search results pages. One of the key features of Pay Per Click (or PPC) is you only pay whenever someone clicks on your ad. This results in a much more significant connection between what you spend and the results you achieve.

With PPC advertising, you can target customers in Auckland, around NZ or further afield, you control your daily budget, and you decide which keywords you target.

Google’s main PPC tool is called AdWords.

Digital marketing in Auckland & NZ is no longer an option for companies wanting to remain competitive. You need digital marketing to build your brand, find new customers, and retain the customers you already have. If you don’t do digital marketing, your competition will, and you will quickly start to fall behind.

This is where we can help at Business Website Group – Digital Marketing Auckland. We offer tailored and affordable digital marketing solutions that will generate a return for your business. Contact us today to find out more.

What Is Internet Marketing In NZ?

Internet marketing Auckland involves using various strategies and tools to increase your visibility on the web. It is also about attracting customers when they are in the decision-making stage of their buying journey. In addition, internet marketing is about building closer relationships with your customers.

What about internet marketing NZ, though? This covers strategies aimed specifically at Kiwi audiences. After all, you don’t want to spend money advertising and marketing to people who will never buy from you because they are in the wrong location.

At Business Website Group, we’ll ensure you get the right Digital marketing strategy for your business, plus we’ll ensure that strategy is aimed at the right people.

Data-Driven PPC Management Services in Auckland

Google Ads is a fantastic way to get your brand in front of your target audience quickly and effectively. Most people look to Google for information about products/services they are looking to buy. PPC advertising is a great way to reach these users who are actively searching for the products/services you offer.

BWG is a Google Ads agency in Auckland with experienced PPC specialists who will manage your campaigns on the world’s most popular ad platform – Google Ads. Our PPC Ads specialists will design highly targeted, scalable and effective ad campaigns so you can rank at the top of Google, generate qualified traffic and increase sales.

Businesses across New Zealand trust BWG as their Google Ads management agency to:

  • Design, launch and manage new Google Ads campaigns.
  • Optimise their existing PPC campaigns for better ROI.
  • Reduce wasteful ad spend on poorly designed PPC campaigns and expensive keywords.
  • Drive leads and sales.

To generate a high return, you need an experienced Google PPC Ads management agency that has a data-driven approach, constantly optimises your campaigns and analyses your entire sales funnel to drive conversions.

Our PPC specialists have years of experience in creating Google Ads for clients across varied industries. Our Auckland-based PPC specialists are fully trained to reduce wasteful clicks, lower your cost per acquisition and maximise the returns on your investment.

We recognise that when it comes to Google Ads, there are many confusing terms and acronyms. We are here to take the hassle out of paid search marketing. Our approach is simple and straightforward. We cut to the chase and analyse the data to supercharge your PPC campaigns to maximise profits.

In short, we make Google Ads work for you!

Request a Consultation

Free download

How To Choose A Marketing Company

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Google Ads Package

Something to Suit Every Business

6 Months
12 Months
24 Months

AdWords In Auckland NZ and Getting a Return on Investment

Theoretically, anyone in Auckland and NZ can set up an AdWords advertising campaign. Getting results from your campaign, as well as a return on investment, is much more difficult. This is because of two main reasons:

  • Google AdWords works on an auction basis – this means your ads are in competition with other ads targeting the same keywords. Therefore, understanding how to compete cost-effectively is essential.
  • Conversions are more important than clicks – it is actually relatively easy getting clicks from a Google AdWords campaign. Getting clicks that convert into sales or leads is a completely different prospect, however.

So, to get a good return on investment from a Google AdWords campaign, you need help from an advertising specialist.

Hire our Google Advertising Services in NZ Today

When you come to Business Website Group, you will get an AdWords expert with extensive experience working for businesses like yours. We don’t cut corners, we pay attention to details, and we focus on getting you the best results possible for your budget.

We can make AdWords work for your business, plus you will find our team is approachable, friendly, and professional.

To get a quote for advertising assistance or to run an AdWords campaign for your business, please contact us today on 09 390 3997.

Why Choose Google Ads for Your Auckland Business?

PPC is a very effective advertising channel. After SEO, it is an important part of your digital marketing strategy. Compared to traditional ads, Google ads can be tracked, which means you can effectively measure campaign performance and your ROI in real time.

Making the most of your PPC campaigns boils down to assessing the data, making small changes and scaling successful campaigns. And that’s what our experts specialise in.

Let’s look at some facts to get things started:

  • Google Ads visitors are more likely to convert compared to organic visitors.
  • 64% of search users click on PPC ads when looking to make a purchase online.
  • About 41% of the clicks go to the top 3 PPC ads in the SERPs.
  • 75% of users find that PPC ads make their task of finding information easier.

Here are some reasons why you should make Google PPC advertising an active part of your Auckland business’s digital marketing campaign:

  • Expansive reach. Google is the first place people think of when searching for information. It handles over 5.6 billion searches a day. That’s a massive audience to target.
  • Helps increase leads and sales. Pay per click advertising is a highly effective way to generate leads. A well-designed campaign can send targeted audience to your website.
  • Flexible marketing channel. Google Ads is suited for businesses of all types and sizes. The ad campaigns can be customised to target specific types of users.
  • Works with any budget. With Google Ads, no budget is too small. Most keywords cost a few cents or dollars. Compare with a 6-figure or even 8-figure budget that a traditional ad requires and you have a platform that works to everyone’s budget.
  • Understand your market better. It’s extremely important to understand your target audience. More often than not, that’s easier said than done. Google Ads provides useful data about your users such as keywords searchers use, the device they search from, their location and the time and day they search. Our Google Ads experts in Auckland use this data to refine your ad campaign and improve results.
  • High ROI. With Google Ads, you pay only when your ads are clicked on. With an optimised Google Ads campaign, generating high returns on your investment is an absolute possibility. But it takes an experienced professional to achieve that.

Transparent, fast results. Google Ads is the marketing channel of choice when you want effortless and quick results. Tracking the progress of your ad campaign is straightforward too as Google Ads provides all the information about the campaign including the keywords used by users, the ads clicked and cost of the clicks. All of these features make Google Ads a very intuitive and transparent medium.

Contact Us

Digital marketing in Auckland & NZ is no longer an option for companies wanting to remain competitive. You need digital marketing to build your brand, find new customers, and retain the customers you already have. If you don’t do digital marketing, your competition will, and you will quickly start to fall behind.

This is where we can help at Business Website Group – Digital Marketing Auckland. We offer tailored and affordable digital marketing solutions that will generate a return for your business. Contact us today to find out more.

What Is Internet Marketing In NZ?
Internet marketing Auckland involves using various strategies and tools to increase your visibility on the web. It is also about attracting customers when they are in the decision-making stage of their buying journey. In addition, internet marketing is about building closer relationships with your customers.

What about internet marketing NZ, though? This covers strategies aimed specifically at Kiwi audiences. After all, you don’t want to spend money advertising and marketing to people who will never buy from you because they are in the wrong location.

At Business Website Group, we’ll ensure you get the right Digital marketing strategy for your business, plus we’ll ensure that strategy is aimed at the right people.

Your Main Options for Internet Marketing Services

You have lots of options for online marketing Auckland. Normally, a joined-up strategy using several of the options on this list is the best approach.

SEO (Search Engine Optimisation)
Pay-per-click advertising in Google using AdWords
Social media marketing and social media advertising
Email marketing
Remarketing

Choosing the Right Digital Marketing Auckland

Digital Marketing Auckland is essential in your business, but how do you choose the right digital agency Auckland? Here are some key tips:

  • Check the agency has experience in your industry or with websites of a similar style or size of yours
  • Find out the process the agency uses to develop a digital marketing strategy
  • Ask them what platforms and tools they will use
  • Find out how they will communicate with you and what reports they will send
  • Check testimonials and review the previous projects section of their website
  • Find out how the Digital agency NZ markets itself online

Internet Marketing Auckland – the Benefits of Going Local

As internet marketing is digital, you don’t have to choose a local company to deliver for your business. Instead, you can select a company based almost anywhere in the world.

That said, regardless of how easy it is to communicate and do business internationally these days, you should always choose a company with direct experience of internet marketing Auckland. This almost always means selecting a local company to be your digital marketing partner.

This ensures you not only get digital marketing experience and expertise, but that you also get experience of the local market. After all, understanding your target audience is crucial to the success of your digital marketing NZ campaigns. Only a local agency will have this understanding.

Plus, by choosing local, you will be supporting local business, the process will be less stressful, and you can build a closer relationship to ensure long-lasting results.

The Leading Digital Marketing Agency Auckland NZ.

Business Website Group is the leading digital marketing agency Auckland NZ. Therefore, if you want internet marketing solutions and strategies that get results, you should come to us.

You will get a team that is professional and friendly, plus our prices are competitive. Get in touch today to find out more.

To speak to a member of our team, to arrange a first consultation, or to get a quote for bespoke digital marketing services in New Zealand, please call us today on 09 390 3997.

PPC Ads in Auckland – Our Process

Discovery

Each project begins with a discovery phase. As part of this phase, we take the time to understand your business, your products/services, your target audience and your goals. We will then carry out a performance audit of your current PPC campaigns to understand what’s working and what’s not, to identify areas that need improvement and to see if we can further optimise the campaign to improve returns.

Planning

Now that we have a clear picture about where you stand, it’s time to look forward and plan for where you want to reach. This is where we build your Pay Per Click strategy. We will work with you and your team to discuss the relevant KPIs for your campaign to help measure performance. This strategic planning process will help us to achieve the marketing goals you’ve set for yourself.

Execution

It’s time to take the meticulously designed strategy and implement it. With Google Ads Agency Auckland, implementation is as important as strategizing. Our Pay Per Click specialists in Auckland follow a data-backed approach to optimise your ad campaigns for maximum ROI. You will receive regular reports so you can track the performance of your campaign and see the results we are getting.

Highly Converting Landing Page Design, Development, And Content

Any reputable digital marketing agency in Auckland will know that one of the most important parts of your Google Ads campaign is the landing pages.

Landing pages are the pages that people arrive at after clicking on one of your ads.

As a highly experienced digital marketing agency in Auckland, one of the major problems we encounter with Google Ads campaigns is where the landing page is the homepage of the company’s website.

To get the best results, however, you need highly focused landing pages aimed specifically at dealing with the user’s query.

So, for example, if you are searching for “Google Ads digital marketing agency in Auckland”, a landing page that focuses entirely on Google Ads will do better than a landing page that describes all the digital marketing services the agency offers in Auckland.

In addition to being focused on the user’s query, the landing pages you use in your Google Ads campaigns should be optimised for conversions.

At Business Website Group, our team has the skills and knowledge required to create landing pages that get results. This includes designing and developing the landing page as well as creating all the content.

Keyword Research

Keyword research is a massively important part of running a Google Ads campaign. Getting this part wrong can mean the difference between spending lots of money for very little return or getting a healthy return on investment.

Keywords, however, are one of the most complex parts of digital marketing in Auckland. This is because of the many different ways you can use to set up keywords, plus not all keywords are as good as others.

Too often we see Google Ads campaigns that target keywords that attract the highest average number of visitors every month – the Keyword Planner tool in your Google Ads account can give you this information. The thinking with this approach is that by including keywords with the most searches you will get the maximum number of clicks.

This isn’t necessarily the case, plus it takes no account of buying intent.

Taking into account buying intent means predicting or analysing the intent of the person using the keyword. The aim is to focus primarily on keywords that have strong buying intent.

As an example, let’s say you are a building company that does kitchen and bathroom renovations in the Auckland area. The keyword “kitchen” will probably have a very high number of searches in your target area, but it is very hard to define the intent of someone using that keyword in Google search.

You certainly can’t say for sure that people using this keyword are looking for a kitchen renovations contractor.

However, with the keyword “kitchen renovation contractor in Auckland”, the intent is clear, i.e. it is likely people using this keyword are planning a kitchen renovation soon and are searching for a suitable contractor.

So, at Business Website Group, we don’t just conduct keyword research. Instead, we do in-depth keyword research that focuses heavily on buying intent and matching that intent with the objectives of your business.

Call Tracking Integration

Call tracking involves tracking how many people called your business as a result of seeing one of your ads. It primarily applies to mobile users and people who click on the phone number listed in your ad. Clicking on that phone number opens up the call app on their phone with your number already filled in, making it as easy as possible for the user to call you.

Google Analytics Set Up and Integration

Google Ads agency in Auckland provides a lot of useful analytics and tracking information, but you will get even more information and detailed analysis with Google Analytics. This is because Google Analytics tracks how everyone uses your website and not just the performance of your Google Ads campaigns.

This helps you measure all your digital marketing activities here in Auckland and anywhere else.

If you don’t have Google Analytics set up, we can set it up for you and will get it running on your website.

If you already have Google Analytics, we will integrate it with your Google Ads account.

Monthly Reporting

A crucial part of running a Google Ads digital marketing campaign in Auckland is to regularly review progress and measure success. To make this easier, we’ll provide you with an easy to read and comprehensive monthly report that highlights all the key aspects of your campaign.

Hosting Server Set Up

This service applies if you don’t have a website or don’t want the landing page for your Google Ads campaign to be a page on your website. In this situation, we can set up hosting specifically to host the landing page or pages that are part of your Google Ads campaign.

Domain Name

Following on from the last point, you will need a domain name in addition to hosting if you want the landing page for your Google Ads campaign to be separate from your current website. You will also need a domain name (website address) if you don’t have a website but want to run a Google Ads campaign.

Ad Copy Creation

Our experienced and skilled digital marketing experts in Auckland will also create the text for the various ads in your Google Ads campaign. This process includes ensuring the ads adhere to Google’s strict policies on what you can include in a Google Ad.

Crucially, however, it also includes ensuring the ad is as compelling and engaging for visitors as possible.

Remember, a person viewing a Google search results pages will see up to four ads at the top of the page and more at the bottom. This is in addition to the 10 standard search results that are displayed and possibly other Google information (maps, videos, products, etc).

Therefore, your ad needs to get attention and it needs to be interesting enough for the user to want to find out more. This is what we do at Business Website Group.

Ongoing Optimisation

Another key component of running a successful Google Ads campaign is ongoing optimisation. After all, every day, week, and month your ads run, the more information you will have.

At Business Website Group, we have the knowledge and experience to understand the historical data that Google Ads records, plus we have the skills to use this data to make ongoing adjustments and improvements to your campaign.

This includes everything from tweaking budgets to keyword lists to ad copy. We run split tests as well, where we make a single change to an aspect of your campaign and then run the original version and the version with the slight change at the same time. With this type of test, we can determine which is the better option.

When you choose us as your digital marketing company in Auckland, you will get a team that is proactive and focused on making improvements every month.

Get in Touch Today to Discuss Your Digital Marketing Requirements in Auckland

The aim of this page is to give you the information you need to make an informed decision about the digital marketing company in Auckland that is right for your business.

At Business Website Group, we’d love to move beyond the generalities to discuss how we can help your business with its Google Ads PPC campaigns. Our digital marketing services are fully customised, and we work with companies throughout the Auckland area.

To find out more and to discuss your website and objectives with a member of our expert team, please get in touch with us today. We’ll help you move from a position of spending money on Google Ads (or thinking of spending money if you don’t currently have a campaign running) to generating a healthy return on investment from Google Ads. Contact Google Ads agency in Auckland today on 09 390 3997 to find out more.

Our Google Search Services in Auckland

Keyword and Competitor Research

Once we have a clear understanding of your product/service, we begin with keyword and competitor research. We analyse your current Google Ads campaigns, carry out an in-depth keyword research analysing thousands of keyword phrases and also look at the keywords that your competition is targeting. This data-backed approach sets the stage for a successful Google Ads campaign for your business.

Create Campaigns and Ad Groups

One common mistake most PPC beginners make is creating just one ad. That’s a recipe for disaster if you ask our Google Ads specialists in Auckland. Once your overall budget has been set, we will pick multiple keywords and split them over multiple campaigns. We will further divide them into ad groups. This structure helps us to monitor the performance and success of each ad group in your campaigns, which enables us to focus on the most successful ads.

Write PPC Ad Copy

The ad copy is the most important part of your PPC Auckland campaigns. After all, this is the part your audience will read and decide whether or not to click on your ads. Our PPC ad copywriters in Auckland will work their magic to write clear, engaging and compelling ad copy. Each copy will also be optimised for the respective keywords you are targeting and for conversions. We will also carry out split-tests on the creative and ad copy.

Set Your Campaign Live

Now that everything is in place, it’s time to place your ads to go live. Our Google Ads specialists in Auckland will set the ad campaign’s maximum daily budget. We rely on an optimised campaign structure that makes it easy for the bots to understand the data and ensures the ads receive maximum quality score.

Monitor and Optimise

There’s no better platform than PPC when it comes to measuring campaign performance and results. Now that your ads are live, our Google Ads specialists in Auckland will focus on assessing the performance. We use data-driven insights such as click through rates (CTR), cost per click, average ad positions in each campaign, leads/calls/sales and impression share to refine and optimise the PPC ads in Auckland. This involves funnelling the funds to ads that are profitable and getting rid of campaigns that aren’t. This is known as campaign optimisation and it helps ensure we can improve your ROI over time.

Example of Work:

Google Ads Campaign

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Your Main Options for Internet Marketing Services

You have lots of options for online marketing Auckland. Normally, a joined-up strategy using several of the options on this list is the best approach.

SEO (Search Engine Optimisation)
Pay-per-click advertising in Google using AdWords
Social media marketing and social media advertising
Email marketing
Remarketing

Choosing the Right Digital Marketing Auckland

Digital Marketing Auckland is essential in your business, but how do you choose the right digital agency Auckland? Here are some key tips:

  • Check the agency has experience in your industry or with websites of a similar style or size of yours
  • Find out the process the agency uses to develop a digital marketing strategy
  • Ask them what platforms and tools they will use
  • Find out how they will communicate with you and what reports they will send
  • Check testimonials and review the previous projects section of their website
  • Find out how the Digital agency NZ markets itself online

Internet Marketing Auckland – the Benefits of Going Local

As internet marketing is digital, you don’t have to choose a local company to deliver for your business. Instead, you can select a company based almost anywhere in the world.

That said, regardless of how easy it is to communicate and do business internationally these days, you should always choose a company with direct experience of internet marketing Auckland. This almost always means selecting a local company to be your digital marketing partner.

This ensures you not only get digital marketing experience and expertise, but that you also get experience of the local market. After all, understanding your target audience is crucial to the success of your digital marketing NZ campaigns. Only a local agency will have this understanding.

Plus, by choosing local, you will be supporting local business, the process will be less stressful, and you can build a closer relationship to ensure long-lasting results.

The Leading Digital Marketing Agency Auckland NZ.

Business Website Group is the leading digital marketing agency Auckland NZ. Therefore, if you want internet marketing solutions and strategies that get results, you should come to us.

You will get a team that is professional and friendly, plus our prices are competitive. Get in touch today to find out more.

To speak to a member of our team, to arrange a first consultation, or to get a quote for bespoke digital marketing services in New Zealand, please call us today on 09 390 3997.

PPC Ads in Auckland – Our Process

Discovery

Each project begins with a discovery phase. As part of this phase, we take the time to understand your business, your products/services, your target audience and your goals. We will then carry out a performance audit of your current PPC campaigns to understand what’s working and what’s not, to identify areas that need improvement and to see if we can further optimise the campaign to improve returns.

Planning

Now that we have a clear picture about where you stand, it’s time to look forward and plan for where you want to reach. This is where we build your Pay Per Click strategy. We will work with you and your team to discuss the relevant KPIs for your campaign to help measure performance. This strategic planning process will help us to achieve the marketing goals you’ve set for yourself.

Execution

It’s time to take the meticulously designed strategy and implement it. With Google Ads Agency Auckland, implementation is as important as strategizing. Our Pay Per Click specialists in Auckland follow a data-backed approach to optimise your ad campaigns for maximum ROI. You will receive regular reports so you can track the performance of your campaign and see the results we are getting.

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Highly Converting Landing Page Design, Development, And Content

Any reputable digital marketing agency in Auckland will know that one of the most important parts of your Google Ads campaign is the landing pages.

Landing pages are the pages that people arrive at after clicking on one of your ads.

As a highly experienced digital marketing agency in Auckland, one of the major problems we encounter with Google Ads campaigns is where the landing page is the homepage of the company’s website.

To get the best results, however, you need highly focused landing pages aimed specifically at dealing with the user’s query.

So, for example, if you are searching for “Google Ads digital marketing agency in Auckland”, a landing page that focuses entirely on Google Ads will do better than a landing page that describes all the digital marketing services the agency offers in Auckland.

In addition to being focused on the user’s query, the landing pages you use in your Google Ads campaigns should be optimised for conversions.

At Business Website Group, our team has the skills and knowledge required to create landing pages that get results. This includes designing and developing the landing page as well as creating all the content.

Keyword Research

Keyword research is a massively important part of running a Google Ads campaign. Getting this part wrong can mean the difference between spending lots of money for very little return or getting a healthy return on investment.

Keywords, however, are one of the most complex parts of digital marketing in Auckland. This is because of the many different ways you can use to set up keywords, plus not all keywords are as good as others.

Too often we see Google Ads campaigns that target keywords that attract the highest average number of visitors every month – the Keyword Planner tool in your Google Ads account can give you this information. The thinking with this approach is that by including keywords with the most searches you will get the maximum number of clicks.

This isn’t necessarily the case, plus it takes no account of buying intent.

Taking into account buying intent means predicting or analysing the intent of the person using the keyword. The aim is to focus primarily on keywords that have strong buying intent.

As an example, let’s say you are a building company that does kitchen and bathroom renovations in the Auckland area. The keyword “kitchen” will probably have a very high number of searches in your target area, but it is very hard to define the intent of someone using that keyword in Google search.

You certainly can’t say for sure that people using this keyword are looking for a kitchen renovations contractor.

However, with the keyword “kitchen renovation contractor in Auckland”, the intent is clear, i.e. it is likely people using this keyword are planning a kitchen renovation soon and are searching for a suitable contractor.

So, at Business Website Group, we don’t just conduct keyword research. Instead, we do in-depth keyword research that focuses heavily on buying intent and matching that intent with the objectives of your business.

Call Tracking Integration

Call tracking involves tracking how many people called your business as a result of seeing one of your ads. It primarily applies to mobile users and people who click on the phone number listed in your ad. Clicking on that phone number opens up the call app on their phone with your number already filled in, making it as easy as possible for the user to call you.

Google Analytics Set Up and Integration

Google Ads agency in Auckland provides a lot of useful analytics and tracking information, but you will get even more information and detailed analysis with Google Analytics. This is because Google Analytics tracks how everyone uses your website and not just the performance of your Google Ads campaigns.

This helps you measure all your digital marketing activities here in Auckland and anywhere else.

If you don’t have Google Analytics set up, we can set it up for you and will get it running on your website.

If you already have Google Analytics, we will integrate it with your Google Ads account.

Monthly Reporting

A crucial part of running a Google Ads digital marketing campaign in Auckland is to regularly review progress and measure success. To make this easier, we’ll provide you with an easy to read and comprehensive monthly report that highlights all the key aspects of your campaign.

Hosting Server Set Up

This service applies if you don’t have a website or don’t want the landing page for your Google Ads campaign to be a page on your website. In this situation, we can set up hosting specifically to host the landing page or pages that are part of your Google Ads campaign.

Domain Name

Following on from the last point, you will need a domain name in addition to hosting if you want the landing page for your Google Ads campaign to be separate from your current website. You will also need a domain name (website address) if you don’t have a website but want to run a Google Ads campaign.

Ad Copy Creation

Our experienced and skilled digital marketing experts in Auckland will also create the text for the various ads in your Google Ads campaign. This process includes ensuring the ads adhere to Google’s strict policies on what you can include in a Google Ad.

Crucially, however, it also includes ensuring the ad is as compelling and engaging for visitors as possible.

Remember, a person viewing a Google search results pages will see up to four ads at the top of the page and more at the bottom. This is in addition to the 10 standard search results that are displayed and possibly other Google information (maps, videos, products, etc).

Therefore, your ad needs to get attention and it needs to be interesting enough for the user to want to find out more. This is what we do at Business Website Group.

Ongoing Optimisation

Another key component of running a successful Google Ads campaign is ongoing optimisation. After all, every day, week, and month your ads run, the more information you will have.

At Business Website Group, we have the knowledge and experience to understand the historical data that Google Ads records, plus we have the skills to use this data to make ongoing adjustments and improvements to your campaign.

This includes everything from tweaking budgets to keyword lists to ad copy. We run split tests as well, where we make a single change to an aspect of your campaign and then run the original version and the version with the slight change at the same time. With this type of test, we can determine which is the better option.

When you choose us as your digital marketing company in Auckland, you will get a team that is proactive and focused on making improvements every month.

Get in Touch Today to Discuss Your Digital Marketing Requirements in Auckland

The aim of this page is to give you the information you need to make an informed decision about the digital marketing company in Auckland that is right for your business.

At Business Website Group, we’d love to move beyond the generalities to discuss how we can help your business with its Google Ads PPC campaigns. Our digital marketing services are fully customised, and we work with companies throughout the Auckland area.

To find out more and to discuss your website and objectives with a member of our expert team, please get in touch with us today. We’ll help you move from a position of spending money on Google Ads (or thinking of spending money if you don’t currently have a campaign running) to generating a healthy return on investment from Google Ads. Contact Google Ads agency in Auckland today on 09 390 3997 to find out more.

Our Google Search Services in Auckland

Keyword and Competitor Research

Once we have a clear understanding of your product/service, we begin with keyword and competitor research. We analyse your current Google Ads campaigns, carry out an in-depth keyword research analysing thousands of keyword phrases and also look at the keywords that your competition is targeting. This data-backed approach sets the stage for a successful Google Ads campaign for your business.

Create Campaigns and Ad Groups

One common mistake most PPC beginners make is creating just one ad. That’s a recipe for disaster if you ask our Google Ads specialists in Auckland. Once your overall budget has been set, we will pick multiple keywords and split them over multiple campaigns. We will further divide them into ad groups. This structure helps us to monitor the performance and success of each ad group in your campaigns, which enables us to focus on the most successful ads.

Write PPC Ad Copy

The ad copy is the most important part of your PPC Auckland campaigns. After all, this is the part your audience will read and decide whether or not to click on your ads. Our PPC ad copywriters in Auckland will work their magic to write clear, engaging and compelling ad copy. Each copy will also be optimised for the respective keywords you are targeting and for conversions. We will also carry out split-tests on the creative and ad copy.

Set Your Campaign Live

Now that everything is in place, it’s time to place your ads to go live. Our Google Ads specialists in Auckland will set the ad campaign’s maximum daily budget. We rely on an optimised campaign structure that makes it easy for the bots to understand the data and ensures the ads receive maximum quality score.

Monitor and Optimise

There’s no better platform than PPC when it comes to measuring campaign performance and results. Now that your ads are live, our Google Ads specialists in Auckland will focus on assessing the performance. We use data-driven insights such as click through rates (CTR), cost per click, average ad positions in each campaign, leads/calls/sales and impression share to refine and optimise the PPC ads in Auckland. This involves funnelling the funds to ads that are profitable and getting rid of campaigns that aren’t. This is known as campaign optimisation and it helps ensure we can improve your ROI over time.

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Expert Digital Marketing Agency Auckland

At Business Website Group, we have run Google Ads campaigns as well as PPC campaigns on other platforms for businesses in a range of industries. We have a proven track record of success and have built up a strong reputation as an expert digital marketing agency in Auckland.

Are you new Google Ads or have limited experience? While we are digital marketing experts, one of the reasons why companies in Auckland choose us is our ability to explain Google Ads and other online marketing terms in language that makes sense to business owners.

Jargon and unnecessary complexity are all too common in the digital marketing industry in Auckland, but we strive to be different and to stand out from our competitors.

In other words, we are an affordable digital marketing agency in Auckland NZ, that gets results, but we are straight-talking too. In terms of your website, that straight-talking starts now.

On this page, you will see the list of Google Ads packages that we offer. Each of the packages includes the specific services we provide in order to deliver results for your business. An explanation of each of those services and why they are important is below.

A Digital Marketing Agency That’s All About Results

A quick word on results before going further, though. This is important as you may encounter another digital marketing agency or agencies in Auckland that view results very differently to the way we do.

For some, getting a good result involves achieving a high number of impressions and clicks in a Google Ads campaign:

  • Impressions – the number of times your ad is shown by Google. The ad could be shown multiple times to the same person, plus there is no way of telling whether the person actually saw the ad or not, i.e. an ad can be on a page but that doesn’t necessarily mean you will look at it or take in any of the information.
  • Clicks – this is the number of people who clicked on your ad. Most of these clicks will be clicks that take the person to your website. This is a more useful statistic as the people who click on your ad are likely to have read it, taken in the information, and then made a decision to find out more.

There is nothing particularly wrong with either of the above results. For us, however, everything comes down to the expectations and objectives of your business.

Google Ads Expectations and Objectives

Your expectations and objectives should determine the results that your digital marketing agency in Auckland focuses on. Here are two of the most common:

  1. Increase brand awareness and/or provide information
  2. Generate leads or sales

Impressions and clicks are a fantastic way to measure the performance of a campaign where the objective is to increase brand awareness and/or provide information to your customers or others.

If, however, your objective is to generate more leads and/or sales, impressions and shares only tell part of the story. They are still important, but you need to go deeper.

Going deeper also means measuring results by conversions.

If you have an ecommerce website, this means measuring when people click on your ad and then go on to make a purchase.

If you want website visitors to contact you or leave their contact details, we measure phone calls, form submissions, and other interactions on your website.

These measurements give you much more information on the success of your ads campaign and your return on investment.

Busting the Digital Marketing Jargon in Auckland

To help you decide on which digital marketing agency in Auckland New Zealand, is best for your business, let’s look at some of the specific features we offer at Business Website Group.

Ad Groups

As you can see from the pricing plan section of this website, we have several plans to choose from. The main differentiator between these plans is the number of Ad Groups that we set up. What are Ad Groups?

Your Google Ads account has three main levels. The hierarchy is:

  • Campaign
  • Ad Groups
  • Ads

Your account can have multiple Campaigns.

Your Campaigns can have multiple Ad Groups.

Your Ad Groups can have multiple Ads.

Therefore, we use Ad Groups to group similar ads together in a campaign.

Why Choose Our Google Ads Service in Auckland?

At BWG, we let our work speak for us rather than the other way around. Take a look at our testimonials page and get to know straight from our clients why we are Auckland’s most trusted Google Ads company.

What sets us apart from the rest is that we do everything from the perspective of a small business owner. We treat your campaign like our own and put in our all to deliver the results you expect.

Here are some of the benefits you enjoy when you hire BWG as your PPC agency in Auckland:

  • No long term contracts – That’s right. We don’t bind you by 12-month contracts. Ever. Use our service for as long as you want and we are happy to help. No strings attached.
  • Optimised marketing costs – We constantly track, measure and analyse your PPC ads for improvements. This reduces wasteful clicks, reduces your costs and improves results.
  • You own the ad creatives we design for you – Some Google Ads agencies won’t let you keep your ad creative when you discontinue. We believe that the client should retain their creative. After all, you paid for them.
  • Results-driven team – You get a team of PPC specialists who work with a single-minded focus on improving your ROI and driving sales. They will constantly look for ways to improve performance and ensure you get the most of your investment.
  • A dedicated account manager – Your account manager will be your one point contact for your campaign. You will have complete access to your account manager who would be happy to answer your questions, provide updates and help resolve any issues.
  • Complete peace of mind – When you work with our Google Ads team in Auckland, you will have peace of mind. We will leave no stone unturned to deliver the results you seek.  
  • Detailed reports – We send you detailed reports every month so you can easily track the performance of your PPC ad campaigns. Our reports are designed such that anyone can easily understand them.

Work with a Premier PPC Company in Auckland

Making the most of your Google Ads campaign is no mean feat. It takes a scientific, data-driven approach and years of experience. When you choose BWG for your Google Ads campaign, you can be sure you will receive the best advice and service.

We are a full service digital agency in Auckland specialising in SEO, PPC, social media and website design services. We identify the best strategy to meet your marketing goals, use the fantastic talent in our team to create eyeball-grabbing PPC ad campaigns that drive conversions.

Every PPC project that we deliver is testament to our expertise and commitment to excellence. Whether you are a small business ready to expand your reach or an enterprise looking to set-up a seasonal campaign that will add to your bottom line, we can put together a customised Google Ads strategy for you.

Get Your Free Google Ads Audit

Receive the best advice from Auckland’s leading Google partner and find how we deliver the results you seek. We are happy to offer a PPC audit and consultation so you can see how our expertise in Google Ads can work in your favour. During the consultation, we seek to understand your current strategy, goals and your business/products/services.

By assessing your current PPC strategy, our expert team of Pay Per Click in Auckland can give you sound advice as to what’s working for you and what’s not. Moreover, we will will tell you the areas that can do with some optimising.

Do you know that only about 53% of businesses keep a track of their marketing ROI? Our specialists will constantly monitor your campaigns to ensure you benefit from high ROI and excellent visibility.

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