You have probably heard that SEO (Search Engine Optimisation) is something your business needs to do. What exactly is SEO, why is it important to your business, and what should you do about it? Here are the essentials that every business owner needs to know about SEO.
SEO involves taking steps to optimise your website to improve your ranking in Google.
In other words, you want your website to appear high up on search results pages whenever potential customers do searches for products or services you sell. SEO involves actions and strategies to help you achieve this.
The first thing you should remember is that Google does not have to show your website on a search results page. You should also remember that Google’s priority is not your business.
Instead, Google only cares about the person doing the search. Therefore, its objective is to answer that person’s search query as quickly and as accurately as possible.
This is the most important concept to understand when it comes to SEO. There are lots of other factors to consider, of course, including keywords, page structures, content, etc. Understanding what is important to Google, however, is where you should start.
When you do, SEO starts to become much simpler, i.e. Google wants to answer a user’s search query as quickly and accurately as possible, so you should make sure your website does this.
If you want to keep and/or improve the traffic to your website that you get from Google, the simple answer is yes, you need SEO. There are a number of reasons for this:
Of course, Google search is not the only way to get traffic to your website. You could, for example, use AdWords (paid search advertising) or social media. If you want Google search traffic, however, you will need to SEO your website.
SEO requires a proper strategy and effective implementation to get right. When you do so, however, you will get more traffic from Google. Crucially, the benefits of SEO are long-lasting.
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