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Request a FREE SEO Audit

Discover exactly what is holding your seo back from generating staggering sales and marketing results. A free, no obligatin seo audit.

What we check in the audit...

  • User Experience User Experience
  • Speed Speed
  • Google Ability Google Ability
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Send Me A Free SEO Audit Report Now

Comprehensive Range of Services

SEO Agency In Auckland NZ

Business Website Group is a Leading SEO Company in Auckland NZ. Would you like your website to appear higher in search results for crucial keywords relating to your brand, products, or services? Are your competitors beating you in Google search? We can help as a leading SEO Agency In Auckland NZ.

We have extensive experience in delivering SEO services in Auckland and around NZ. That means delivering Search Engine Optimisation services to local businesses just like yours. We focus on achieving long-term results through services that are comprehensive, plus we only use ethical techniques. This ensures you won’t get a penalty from Google in the future because of an inappropriate shortcut.

Overcoming the Mystery of SEO in NZ

One of the issues that many website and business owners have in relation to SEO services is they are unsure exactly what they are being offered. This is because when talking about SEO services to Local SEO company in Auckland, you hear a lot of “lots-ofs”:

  • Lots of promises
  • Lots of jargon
  • Lots of sales talk
  • Lots of scare stories

As one of the most experienced New Zealand SEO Companies, we know how frustrating this is. Instead of all the fast-talking “lots-ofs”, you want straight-talking in simple language that explains what we will do, how we will do it, and what the results will be.

We can go through this in detail when we speak to you in person, tailoring our advice, explanations, and recommendations to your website. To give you a bit more information now, however, here is some of that straight-talking about NZ Search Engine Optimisation you are looking for.

You Don’t Need an SEO Company in Auckland to Appear in Google

We’re damn good at what we do here at Business Website Group, and we have the track record to prove it. However, we are not the gatekeepers to Google.

Nobody is, in fact, and any SEO agency in Auckland that tells you any different is pulling a fast one.

Unless you have been on the receiving end of dodgy SEO services in the past from an agency in Auckland or anywhere else, your website is highly likely to stay in Google without the assistance of an SEO specialist.

(If you have received dodgy SEO services in the past, your position is different as you may have suffered a penalty so do need the help of a professional Local SEO company in Auckland NZ. If you’re in this situation, you should act sooner rather than later.)

You Do Need an SEO Agency to Get Good Rankings in Google

Our job as an SEO agency in Auckland working on your website is to improve the rankings you already have, get ahead of your competition in Google search, and make it as hard as possible for any other website to overtake yours.

All this is important because the websites that appear in the best positions in Google get the most clicks. It really is as simple as that – the website in position one for a Google search will get more clicks over the course of a month than the website in position two.

This continues down the first page of all Google search listings. As for page two, you’ll barely get anything.

So, you don’t need SEO services in Auckland to appear in Google, but you do need them to make sure you rank well and beat your competition.

Auckland’s Trusted SEO Agency

SEO is a constantly evolving strategy. Not only is it important to keep up with the latest SEO best practices but it’s also important to look ahead and stay ahead of the curve.

That’s where our Auckland-based SEO specialists can help. We are an SEO agency based in Auckland, trusted by businesses across Auckland and focused on improving your ROI. With many years of experience in SEO and digital marketing, we can help generate higher and better quality traffic to your website.

We have managed SEO campaigns for hundreds of clients over the years and we have managed to outperform and outrank even big enterprises with huge marketing budgets even for our local SEO services Auckland clients.

That’s because we are constantly testing, assessing and researching new and useful SEO strategies; and implementing SEO best practices in creative ways.

Example of Work:

SEO Campaign

Number 1 Ranked Nationwide
Keyword: Position:
mag wheel repairs 1st
curbed wheel repair 1st
mag repairs 1st
wheel repair auckland 1st
rim repair auckland 1st

Contact Us

Free download - How To Choose A Marketing Company

How to Get Affordable SEO Services in Auckland

SEO doesn’t have to cost a fortune. In fact, you should be able to get a tangible return on your investment when you get SEO services. This means it is possible to get affordable SEO in Auckland.

It’s also important to say you shouldn’t scrape the bottom of the barrel, either, appointing the cheapest SEO company you can find. Going for the cheapest will probably mean getting someone that doesn’t know what they are doing or who is prepared to use SEO dark arts to get quick results… and to make a quick buck from you.

With this approach, however, you will almost always end up losing.

In other words, there is a difference between cheap and affordable:

  • Cheap SEO in Auckland – no return on investment and probably worse rankings in the medium term
  • Affordable SEO in Auckland – a good return on investment and long-lasting results

What We Will Do for Your Website

We’ve already outlined some of the main elements of the SEO services we provide in NZ. Here’s the jargon-free explanation of each and why they are important.

Improving Usability, Navigation, and User Experience

This is often overlooked but, from our experience, the usability of your website is crucial to ensure you rank well in Google.

An example is whether or not your website is fully responsive. In other words, does your website work properly on both mobile phones and computers/laptops?

Another example is the speed of your website. Does it take forever for your pages to load?

Security is another example. Google has started telling its users whether or not websites are secure. It does this on search results pages and also in its internet browser, Chrome. Is Google telling potential visitors to your website that it’s not secure?

Navigation is an example too. Can visitors quickly find what they are looking for or is your website overly complicated or difficult to use?

Then there is user experience. Does your website offer information overload, are there loads of pop-ups or ads that get in the way, or are there features on your site that don’t work?

Addressing issues like those above is an essential part of SEO. A website audit by one of our experts will highlight any areas that are potentially hurting your site’s rankings.

Optimising Page Titles

Every page on your website has a title. They aren’t always displayed on the page as page titles are not the same as the headings and sub-headings (more on headings in a moment).

There are two main ways you can see the page title of a particular page on your website. The first is to view that page in your browser on a computer or laptop and then hover your mouse over the tab on the address bar. This displays the page title.

The second method is to search for the page in Google as Google displays page titles on its search results pages.

So, how do we optimise page titles? There are a couple of things we do. The first is to make sure they are the right length. Just like Goldilocks prefers, they should be not too short and not too long, but just right.

We then make sure the right keywords are included in your page titles.

Optimising Meta Descriptions

As mentioned above, Google displays page titles on its search results pages. It also displays meta descriptions, i.e. the description that appears below the title of each website on a search results page.

This is a grey area of SEO as Google doesn’t use meta descriptions as a direct factor when deciding how to rank pages. As a result, not every SEO company in Auckland will focus on them.

However, our experience shows that optimising meta descriptions does help with overall SEO efforts, not least because meta descriptions help users decide to click through to your website rather than one of the other sites listed on a search results page.

What do we do with meta descriptions? Again, we turn to Goldilocks and the not too short, not too long, but just right approach. We also use keywords and make the meta description as compelling as possible.

Optimising Headers on Your Pages

Now we are on the actual content that appears on your page. We start with headers, i.e. the headings on your page.

Headers should include keywords. There is also a headers’ hierarchy that should be followed.

In other words, there is a main header, known as a H1 header. There should only be one of these on the page.

The second level down is known as a H2 header. You can have multiple H2 headers.

For sub-headings below H2, we use H3 headers.

Sounds a bit complicated but in simple terms, coding the headings and sub-headings on your page according to the above demonstrates to Google the page has a proper structure, plus it helps Google better understand what the page is about.

On-Page Content

This part of SEO mainly focuses on the text on your website pages. For content to be SEO optimised, it needs to have a few features:

  • It needs to include keywords
  • Those keywords need to be in the right places and have the right mix of primary and secondary focus keywords
  • You need to have enough content on the page, i.e. the word count has to be high enough
  • The content needs to be easy to read
  • The content has to be relevant to the keywords
  • The content has to be well written with no spelling mistakes or grammar problems

If the content on your website has any of the above problems, we will work to resolve them.

Adding Image Alt Tags

The primary purpose of an image alt tag is to provide a description of the image to help people with sight challenges better understand the content on the page.

This is reason enough to ensure they are optimised, but there is an SEO benefit too. So, our SEO services in NZ include optimising image alt tags and including keywords where we can.

Why Invest in SEO?

Your website looks stunning, stylish and professional. It has been designed to impress. But if your website does not rank well in the search engine, then it’s as good as invisible.

In fact, websites that rank on the first page of a search engine results page (SERP) grab 95% of all website traffic. So a successful SEO strategy and a first-page ranking are crucial to the success of your business.

SEO offers unmatched ROI compared to any other digital marketing strategy. According to a study by Search Engine Journal, 50% of businesses felt that organic search delivered the highest ROI.

Moreover, search engine optimisation paves the way for returns for the long run, even after your SEO campaign or investment has ended.

With SEO, you can always do something to increase your online visibility even if you’ve been at it for years. For instance, by targeting long-tail keywords, by adding a blog or improving your on-page technical SEO for existing pages.

But SEO is not a short-term strategy. You see results only when you commit for the long-term. It calls for at least 3 to 6 months of work before you can even begin to see even decent ROI.

Google is known to make hundreds of changes to its search algorithm in a year. In that light, poor quality SEO campaigns or badly designed strategies won’t deliver the results you seek. For example, publishing poor quality content, stuffing your content with keywords and buying backlinks won’t do much to boost your search rankings.

When you want long-lasting, quality results, you must invest in a well thought out SEO campaign.

At BWG, we have seen the kind of results our SEO strategies have brought for our clients, improving their traffic, conversions and sales. We know how to boost your website’s rankings and give you an edge over your competitors, using the right blend of technical SEO, content and link building strategies.

Our Auckland-based SEO specialists will carry out a full audit of your website, find the most feasible keywords to target, ensure your website has an improved profile across devices.

Our Most Popular SEO Services in Auckland

  • Technical SEO – We remove incorrect techniques incorporated by previous SEO agencies to ensure Google spiders can crawl your website effortlessly.
  • Content Writing – We start with a competitor and semantic keyword research. We then create long-form content for the target keywords for all crucial pages.
  • Mobile SEO – We ensure that your website offers a seamless experience on mobile devices in every aspect from display to speed to performance.
  • Link Building – Our Auckland-based SEO specialists put in place an outreach campaign to authority websites to earn links for high-quality content pages on your website.
  • On-Page SEO – We ensure Google understands the topic and theme of every page on your site implicitly by cleaning up HTML, optimising the metadata and other key on-page aspects.
  • Local Search – We ensure your business appears in a consistent manner on all directory sites and ensure Google can properly display your website in local searches.
  • Conversion Rate Optimisation – As part of this service, we make sure that you make the most of your incoming traffic from organic, PPC and social channels.
  • SEO Audits – An in-depth assessment of your on-page and off-page search engine ranking factors provides the clues that will help create a successful SEO strategy for your website.

Our SEO Process

No matter the industry you are in or the products you offer, there are some essential principles that every SEO campaign must adhere to. The most important components of a good SEO strategy are technical, on-page, links, content and citations.

Although the techniques are the same, the difference lies in the focus and the amount of time that go into creating a strategy for each business. Here is a look at the process our SEO specialists in Auckland will follow for your SEO campaign:

However, there’s a difference in the process behind the SEO strategy for a website offering services compared to an online store.

SEO Audit

Each SEO campaign begins with an in-depth SEO audit, which digs deep into your website as well as the SEO elements that are missing. The technical part of the audit looks at the website and any elements that might be coming in the way of rankings, user experience, conversions and brand appeal.

The SEO aspect of the site audit involves creating a plan for your campaign. We identify where you need to be, what you need to get there and what’s not working with your existing SEO campaign. This provides the benchmark against which we compare the work being done over the next several weeks and to measure the success of the strategy.

A good SEO audit is critical to the success of your campaign. And that means focusing on what’s important and steering clear of everything else. Our SEO specialists in Auckland focus on things that matter to the success of your SEO campaign, the elements that will boost your rankings. Once things are in place, we can then look at other less important elements.

Technical SEO and On-Page SEO

Once the SEO audit has been wrapped up, we will have a complete strategy in place including keyword research, link building, content, structure and addition pages to be added. The next step is to implement your SEO strategy.

The first thing we do is to resolve any technical issues that show up during the audit. Next, we move on to making on-page changes, which are crucial and pave the way for the rest of your SEO campaign.

A lot of time, thought, research and brainstorming go into choosing the keywords to target and which pages these keywords will go on to. We will chart out our recommendations and discuss with you explaining why we’ve chosen these keywords.

Our aim is to improve your ROI and so we will focus on feasible keywords that will generate results for you rather than simply going after large volume keywords. At the end of the day, we want to improve your sales. So there’s no point in simply generating huge traffic if that does not bring sales or leads.

SEO Content

Once the target keywords have been identified and the new pages mapped out, it’s time for our SEO content writers in Auckland to take charge. Our content writing team has years of experience in creating original, useful and engaging SEO content that converts visitors.

The type and amount of content to be created varies. For instance, e-commerce websites do not need the same amount of content as service-based websites.

If the SEO audit reveals that there’s an opportunity to add new pages that can help target specific keywords and generate traffic, we will create the new content and publish the new pages at the earliest.

Inbound Links and Website Authority

Generating inbound links and improving your site authority are two critical aspects of our SEO process. Our Auckland based specialists will design a strategy right at the start of your campaign to map out the link profile we want to build for your website.

The competitor research during the initial audit will give us the benchmark. That’s where we’ll aim to reach with your SEO campaign to start with.

Schema Markup

Schema is an important aspect of SEO even in 2021. Schema markup enables you to display “rich snippets” in Google. It is code that our Auckland-based SEO specialists place on your site to help search engines to understand your content better so they can display the most relevant content to their users.

It’s important to completely mark your website to display reviews, additional information about products and to improve traffic by getting featured on the results page.

The biggest hurdle with schema is the complexity of incorporating it on WordPress websites for each individual page. Creating optimised code and adding it to each individual page is a time-consuming process. At the same it, it’s difficult to implement it to one single page. We have in place a systematic process for adding schema on WordPress, Magento and Shopify.

Reporting

Things don’t just end with executing your strategy. Here at BWG, we believe that reporting is as important an aspect of a good SEO campaign as the other elements. After all, with SEO, most of the work is invisible, so without our clients knowing what we have done, it’s difficult to explain the value of your investment. We aim to be as transparent as possible at every stage of the process. That’s why we will showcase the results to you.

Our SEO reports will contain a worksheet that’ll explain what was done over the course of the previous month, where every hour was spent, what assets we created for your SEO campaign, and what results they have helped deliver.

The report will list every link that was built, every technical change that was made, every citation that was created and all the content that was written.

Another important reason why we give so much importance to reporting is that it helps you to visualise the returns on your investment. By comparing the results month to month and year on year, you get the full picture of how your website has evolved.

Meet The Team

Example of Work:

SEO Campaign

Number 1 Ranked Nationwide
Keyword: Position:
internet cabling auckland 1st
office wiring auckland 1st
ADSL networking 1st
data cabling installation auckland 1st
data cabling auckland 1st
bwg

SEO Packages

Something to Suit Every Business

Comprehensive Range of Services

SEO Agency In Auckland NZ

Business Website Group is a Leading SEO Company in Auckland NZ. Would you like your website to appear higher in search results for crucial keywords relating to your brand, products, or services? Are your competitors beating you in Google search? We can help as a leading SEO Agency In Auckland NZ.

We have extensive experience in delivering SEO services in Auckland and around NZ. That means delivering Search Engine Optimisation services to local businesses just like yours. We focus on achieving long-term results through services that are comprehensive, plus we only use ethical techniques. This ensures you won’t get a penalty from Google in the future because of an inappropriate shortcut.

Overcoming the Mystery of SEO in NZ

One of the issues that many website and business owners have in relation to SEO services is they are unsure exactly what they are being offered. This is because when talking about SEO services to Local SEO company in Auckland, you hear a lot of “lots-ofs”:

  • Lots of promises
  • Lots of jargon
  • Lots of sales talk
  • Lots of scare stories

As one of the most experienced New Zealand SEO Companies, we know how frustrating this is. Instead of all the fast-talking “lots-ofs”, you want straight-talking in simple language that explains what we will do, how we will do it, and what the results will be.

We can go through this in detail when we speak to you in person, tailoring our advice, explanations, and recommendations to your website. To give you a bit more information now, however, here is some of that straight-talking about NZ Search Engine Optimisation you are looking for.

You Don’t Need an SEO Company in Auckland to Appear in Google

We’re damn good at what we do here at Business Website Group, and we have the track record to prove it. However, we are not the gatekeepers to Google.

Nobody is, in fact, and any SEO agency in Auckland that tells you any different is pulling a fast one.

Unless you have been on the receiving end of dodgy SEO services in the past from an agency in Auckland or anywhere else, your website is highly likely to stay in Google without the assistance of an SEO specialist.

(If you have received dodgy SEO services in the past, your position is different as you may have suffered a penalty so do need the help of a professional Local SEO company in Auckland NZ. If you’re in this situation, you should act sooner rather than later.)

You Do Need an SEO Agency to Get Good Rankings in Google

Our job as an SEO agency in Auckland working on your website is to improve the rankings you already have, get ahead of your competition in Google search, and make it as hard as possible for any other website to overtake yours.

All this is important because the websites that appear in the best positions in Google get the most clicks. It really is as simple as that – the website in position one for a Google search will get more clicks over the course of a month than the website in position two.

This continues down the first page of all Google search listings. As for page two, you’ll barely get anything.

So, you don’t need SEO services in Auckland to appear in Google, but you do need them to make sure you rank well and beat your competition.

Auckland’s Trusted SEO Agency

SEO is a constantly evolving strategy. Not only is it important to keep up with the latest SEO best practices but it’s also important to look ahead and stay ahead of the curve.

That’s where our Auckland-based SEO specialists can help. We are an SEO agency based in Auckland, trusted by businesses across Auckland and focused on improving your ROI. With many years of experience in SEO and digital marketing, we can help generate higher and better quality traffic to your website.

We have managed SEO campaigns for hundreds of clients over the years and we have managed to outperform and outrank even big enterprises with huge marketing budgets even for our local SEO services Auckland clients.

That’s because we are constantly testing, assessing and researching new and useful SEO strategies; and implementing SEO best practices in creative ways.

Can My Website Perform Better?

Request a FREE SEO Audit

Discover exactly what is holding your seo back from generating staggering sales and marketing results. A free, no obligatin seo audit.

What we check in the audit...

  • User Experience User Experience
  • Speed Speed
  • Google Ability Google Ability
bwg
Yes, Send Me My Free SEO Audit

Example of Work:

SEO Campaign

Number 1 Ranked Nationwide
Keyword: Position:
roofing southland 1st
roofer southland 1st
roofing company southland 1st
roofing invercargill 1st
roofing contractors southland 1st
bwg

Contact Us

Blogs

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How Much is SEO Per Month?

SEO is a great way to drive quality traffic to your website, reach more target customers and boost your bottom line. But the biggest question that small […]

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Is SEO Worth the Money?

As a marketing manager or a business owner, you want to keep up with the latest digital marketing trends. But a part of you wonders whether SEO […]

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Who is the Best SEO Company?

You have a website but it’s not enough. You have tried a lot of DIY marketing strategies but it has only led to a trickle of traffic. […]

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How to Get Affordable SEO Services in Auckland

SEO doesn’t have to cost a fortune. In fact, you should be able to get a tangible return on your investment when you get SEO services. This means it is possible to get affordable SEO in Auckland.

It’s also important to say you shouldn’t scrape the bottom of the barrel, either, appointing the cheapest SEO company you can find. Going for the cheapest will probably mean getting someone that doesn’t know what they are doing or who is prepared to use SEO dark arts to get quick results… and to make a quick buck from you.

With this approach, however, you will almost always end up losing.

In other words, there is a difference between cheap and affordable:

  • Cheap SEO in Auckland – no return on investment and probably worse rankings in the medium term
  • Affordable SEO in Auckland – a good return on investment and long-lasting results

What We Will Do for Your Website

We’ve already outlined some of the main elements of the SEO services we provide in NZ. Here’s the jargon-free explanation of each and why they are important.

Improving Usability, Navigation, and User Experience

This is often overlooked but, from our experience, the usability of your website is crucial to ensure you rank well in Google.

An example is whether or not your website is fully responsive. In other words, does your website work properly on both mobile phones and computers/laptops?

Another example is the speed of your website. Does it take forever for your pages to load?

Security is another example. Google has started telling its users whether or not websites are secure. It does this on search results pages and also in its internet browser, Chrome. Is Google telling potential visitors to your website that it’s not secure?

Navigation is an example too. Can visitors quickly find what they are looking for or is your website overly complicated or difficult to use?

Then there is user experience. Does your website offer information overload, are there loads of pop-ups or ads that get in the way, or are there features on your site that don’t work?

Addressing issues like those above is an essential part of SEO. A website audit by one of our experts will highlight any areas that are potentially hurting your site’s rankings.

Optimising Page Titles

Every page on your website has a title. They aren’t always displayed on the page as page titles are not the same as the headings and sub-headings (more on headings in a moment).

There are two main ways you can see the page title of a particular page on your website. The first is to view that page in your browser on a computer or laptop and then hover your mouse over the tab on the address bar. This displays the page title.

The second method is to search for the page in Google as Google displays page titles on its search results pages.

So, how do we optimise page titles? There are a couple of things we do. The first is to make sure they are the right length. Just like Goldilocks prefers, they should be not too short and not too long, but just right.

We then make sure the right keywords are included in your page titles.

Optimising Meta Descriptions

As mentioned above, Google displays page titles on its search results pages. It also displays meta descriptions, i.e. the description that appears below the title of each website on a search results page.

This is a grey area of SEO as Google doesn’t use meta descriptions as a direct factor when deciding how to rank pages. As a result, not every SEO company in Auckland will focus on them.

However, our experience shows that optimising meta descriptions does help with overall SEO efforts, not least because meta descriptions help users decide to click through to your website rather than one of the other sites listed on a search results page.

What do we do with meta descriptions? Again, we turn to Goldilocks and the not too short, not too long, but just right approach. We also use keywords and make the meta description as compelling as possible.

Optimising Headers on Your Pages

Now we are on the actual content that appears on your page. We start with headers, i.e. the headings on your page.

Headers should include keywords. There is also a headers’ hierarchy that should be followed.

In other words, there is a main header, known as a H1 header. There should only be one of these on the page.

The second level down is known as a H2 header. You can have multiple H2 headers.

For sub-headings below H2, we use H3 headers.

Sounds a bit complicated but in simple terms, coding the headings and sub-headings on your page according to the above demonstrates to Google the page has a proper structure, plus it helps Google better understand what the page is about.

On-Page Content

This part of SEO mainly focuses on the text on your website pages. For content to be SEO optimised, it needs to have a few features:

  • It needs to include keywords
  • Those keywords need to be in the right places and have the right mix of primary and secondary focus keywords
  • You need to have enough content on the page, i.e. the word count has to be high enough
  • The content needs to be easy to read
  • The content has to be relevant to the keywords
  • The content has to be well written with no spelling mistakes or grammar problems

If the content on your website has any of the above problems, we will work to resolve them.

Adding Image Alt Tags

The primary purpose of an image alt tag is to provide a description of the image to help people with sight challenges better understand the content on the page.

This is reason enough to ensure they are optimised, but there is an SEO benefit too. So, our SEO services in NZ include optimising image alt tags and including keywords where we can.

Why Invest in SEO?

Your website looks stunning, stylish and professional. It has been designed to impress. But if your website does not rank well in the search engine, then it’s as good as invisible.

In fact, websites that rank on the first page of a search engine results page (SERP) grab 95% of all website traffic. So a successful SEO strategy and a first-page ranking are crucial to the success of your business.

SEO offers unmatched ROI compared to any other digital marketing strategy. According to a study by Search Engine Journal, 50% of businesses felt that organic search delivered the highest ROI.

Moreover, search engine optimisation paves the way for returns for the long run, even after your SEO campaign or investment has ended.

With SEO, you can always do something to increase your online visibility even if you’ve been at it for years. For instance, by targeting long-tail keywords, by adding a blog or improving your on-page technical SEO for existing pages.

But SEO is not a short-term strategy. You see results only when you commit for the long-term. It calls for at least 3 to 6 months of work before you can even begin to see even decent ROI.

Google is known to make hundreds of changes to its search algorithm in a year. In that light, poor quality SEO campaigns or badly designed strategies won’t deliver the results you seek. For example, publishing poor quality content, stuffing your content with keywords and buying backlinks won’t do much to boost your search rankings.

When you want long-lasting, quality results, you must invest in a well thought out SEO campaign.

At BWG, we have seen the kind of results our SEO strategies have brought for our clients, improving their traffic, conversions and sales. We know how to boost your website’s rankings and give you an edge over your competitors, using the right blend of technical SEO, content and link building strategies.

Our Auckland-based SEO specialists will carry out a full audit of your website, find the most feasible keywords to target, ensure your website has an improved profile across devices.

Our Most Popular SEO Services in Auckland

  • Technical SEO – We remove incorrect techniques incorporated by previous SEO agencies to ensure Google spiders can crawl your website effortlessly.
  • Content Writing – We start with a competitor and semantic keyword research. We then create long-form content for the target keywords for all crucial pages.
  • Mobile SEO – We ensure that your website offers a seamless experience on mobile devices in every aspect from display to speed to performance.
  • Link Building – Our Auckland-based SEO specialists put in place an outreach campaign to authority websites to earn links for high-quality content pages on your website.
  • On-Page SEO – We ensure Google understands the topic and theme of every page on your site implicitly by cleaning up HTML, optimising the metadata and other key on-page aspects.
  • Local Search – We ensure your business appears in a consistent manner on all directory sites and ensure Google can properly display your website in local searches.
  • Conversion Rate Optimisation – As part of this service, we make sure that you make the most of your incoming traffic from organic, PPC and social channels.
  • SEO Audits – An in-depth assessment of your on-page and off-page search engine ranking factors provides the clues that will help create a successful SEO strategy for your website.

Our SEO Process

No matter the industry you are in or the products you offer, there are some essential principles that every SEO campaign must adhere to. The most important components of a good SEO strategy are technical, on-page, links, content and citations.

Although the techniques are the same, the difference lies in the focus and the amount of time that go into creating a strategy for each business. Here is a look at the process our SEO specialists in Auckland will follow for your SEO campaign:

However, there’s a difference in the process behind the SEO strategy for a website offering services compared to an online store.

SEO Audit

Each SEO campaign begins with an in-depth SEO audit, which digs deep into your website as well as the SEO elements that are missing. The technical part of the audit looks at the website and any elements that might be coming in the way of rankings, user experience, conversions and brand appeal.

The SEO aspect of the site audit involves creating a plan for your campaign. We identify where you need to be, what you need to get there and what’s not working with your existing SEO campaign. This provides the benchmark against which we compare the work being done over the next several weeks and to measure the success of the strategy.

A good SEO audit is critical to the success of your campaign. And that means focusing on what’s important and steering clear of everything else. Our SEO specialists in Auckland focus on things that matter to the success of your SEO campaign, the elements that will boost your rankings. Once things are in place, we can then look at other less important elements.

Technical SEO and On-Page SEO

Once the SEO audit has been wrapped up, we will have a complete strategy in place including keyword research, link building, content, structure and addition pages to be added. The next step is to implement your SEO strategy.

The first thing we do is to resolve any technical issues that show up during the audit. Next, we move on to making on-page changes, which are crucial and pave the way for the rest of your SEO campaign.

A lot of time, thought, research and brainstorming go into choosing the keywords to target and which pages these keywords will go on to. We will chart out our recommendations and discuss with you explaining why we’ve chosen these keywords.

Our aim is to improve your ROI and so we will focus on feasible keywords that will generate results for you rather than simply going after large volume keywords. At the end of the day, we want to improve your sales. So there’s no point in simply generating huge traffic if that does not bring sales or leads.

SEO Content

Once the target keywords have been identified and the new pages mapped out, it’s time for our SEO content writers in Auckland to take charge. Our content writing team has years of experience in creating original, useful and engaging SEO content that converts visitors.

The type and amount of content to be created varies. For instance, e-commerce websites do not need the same amount of content as service-based websites.

If the SEO audit reveals that there’s an opportunity to add new pages that can help target specific keywords and generate traffic, we will create the new content and publish the new pages at the earliest.

Inbound Links and Website Authority

Generating inbound links and improving your site authority are two critical aspects of our SEO process. Our Auckland based specialists will design a strategy right at the start of your campaign to map out the link profile we want to build for your website.

The competitor research during the initial audit will give us the benchmark. That’s where we’ll aim to reach with your SEO campaign to start with.

Schema Markup

Schema is an important aspect of SEO even in 2021. Schema markup enables you to display “rich snippets” in Google. It is code that our Auckland-based SEO specialists place on your site to help search engines to understand your content better so they can display the most relevant content to their users.

It’s important to completely mark your website to display reviews, additional information about products and to improve traffic by getting featured on the results page.

The biggest hurdle with schema is the complexity of incorporating it on WordPress websites for each individual page. Creating optimised code and adding it to each individual page is a time-consuming process. At the same it, it’s difficult to implement it to one single page. We have in place a systematic process for adding schema on WordPress, Magento and Shopify.

Reporting

Things don’t just end with executing your strategy. Here at BWG, we believe that reporting is as important an aspect of a good SEO campaign as the other elements. After all, with SEO, most of the work is invisible, so without our clients knowing what we have done, it’s difficult to explain the value of your investment. We aim to be as transparent as possible at every stage of the process. That’s why we will showcase the results to you.

Our SEO reports will contain a worksheet that’ll explain what was done over the course of the previous month, where every hour was spent, what assets we created for your SEO campaign, and what results they have helped deliver.

The report will list every link that was built, every technical change that was made, every citation that was created and all the content that was written.

Another important reason why we give so much importance to reporting is that it helps you to visualise the returns on your investment. By comparing the results month to month and year on year, you get the full picture of how your website has evolved.

Ensuring All the Content on Your Website is Unique

This one is an SEO basic as duplicate content will hurt your website’s rankings in Google. Importantly, this applies to all duplicate content including:

Duplicate content can appear on your website in a number of different ways – on purpose, unintentionally, and without your involvement whatsoever. It needs to be found and dealt with, though, so it forms part of our SEO services.

Implementing an Internal Linking Strategy

Links are very important to Google. This includes links to internal pages of your website. They are important because Google uses them to get a better understanding of the pages and content of your website and how they all link together.

Websites that haven’t been properly optimised rarely have effective internal linking in place, so this is one of the things we do as part of our SEO services.

Link and Mention Building

Link building involves getting other websites to link to your website. This shows Google that other websites value your content enough to link to it, demonstrating its popularity and authority.

We use a range of different methods and strategies to build high-quality and long-lasting links back to your site.

Links aren’t the only thing that is important, however, as mentions of your website, brand, and company are important too. Again, this is an area that not every SEO company in Auckland will bother with.

Our experience, however, shows it is important, so it is part of the SEO services we provide.

Keywords

If you have talked to anyone about SEO before you will have heard about keywords. This is because most of the activity, methods, and strategies that are used to improve your rankings in Google search centre on keywords.

Keywords are simply the phrases that people enter into Google when doing a search. You want your business to rank for as many relevant keywords as possible, particularly those that show buying intent. You also want your website to rank as highly as possible for those keywords.

At Business Website Group, we’ll do comprehensive keyword research to find the best keywords for your business, i.e. the keywords that will deliver the best return on investment.

We’ll then implement those keywords according to the various points above.

Speak to An SEO Expert Today

The aim of the above is to give you a better idea of SEO in general as well as the SEO services we provide. When you contact us about our affordable SEO services in Auckland, we’ll be able to explain which of the above is most relevant to your website and where the most advantageous improvements can be made.

All our SEO services are bespoke and will be tailored according to the objectives of your business. Our track record of success working for companies in a range of industries ensures we’ll be able to improve the ranking of your website in Google which, in turn, will bring more visitors to your site.

Please contact us on 09 390 3997 to find out more about the SEO services we provide and to get an audit of your website.

Why Choose Our SEO Team in Auckland?

We are an energetic, data-driven, results-focused and creative SEO agency in Auckland. We specialise in improving your online presence from strategies such as web design, PPC, SEO, content creation and social media.

Here are the top 5 reasons why clients across Auckland choose to work with our SEO team:

  • We are Results-Driven – We know that you want results and that’s what we specialise in. We hire the best SEO specialists in the industry and use our knowledge, skills and experience to set you on the path of digital success.
  • Complete Transparency – We understand your biggest fear is paying an agency and not seeing the results or having to follow up constantly to get an update on the progress. That’s why complete transparency and prompt communication are at the core of our business practice.
  • No Binding Contracts – That’s right. We’d like to prove our value to you every month. We don’t see why we need to lock our clients in a contract. You only have to verbally commit to at least three months as this gives us ample time to work our magic. After that, you can cancel with a 30-days’ written notice.
  • Experience and Expertise – Our SEO specialists in Auckland have many years of experience. What’s more, they regularly upgrade their skills to ensure we bring to you the very best and the latest SEO strategies.
  • We Measure Everything – Measuring is key to your digital success. That’s why we recommend a regular audit of your Google Analytics account and call tracking (if you get a lot of leads over the phone).

Ready to Begin Your Growth Journey?
The road to digital success is yours to take. All you need is a reliable partner to get you on the right track. That’s where our SEO experts in Auckland can help. Contact us today or call 09 390 3997 to schedule a free 30-minute consultation where we show you how we can help improve your online presence and deliver the results you seek.

Example of Work:

SEO Campaign

Number 1 Ranked Nationwide
Keyword: Position:
movers palmerston north 1st
movers christchurch 2st
furniture movers christchurch 1st
cheap movers christchurch 1st
bwg

Ensuring All the Content on Your Website is Unique

This one is an SEO basic as duplicate content will hurt your website’s rankings in Google. Importantly, this applies to all duplicate content including:

Duplicate content can appear on your website in a number of different ways – on purpose, unintentionally, and without your involvement whatsoever. It needs to be found and dealt with, though, so it forms part of our SEO services.

Implementing an Internal Linking Strategy

Links are very important to Google. This includes links to internal pages of your website. They are important because Google uses them to get a better understanding of the pages and content of your website and how they all link together.

Websites that haven’t been properly optimised rarely have effective internal linking in place, so this is one of the things we do as part of our SEO services.

Link and Mention Building

Link building involves getting other websites to link to your website. This shows Google that other websites value your content enough to link to it, demonstrating its popularity and authority.

We use a range of different methods and strategies to build high-quality and long-lasting links back to your site.

Links aren’t the only thing that is important, however, as mentions of your website, brand, and company are important too. Again, this is an area that not every SEO company in Auckland will bother with.

Our experience, however, shows it is important, so it is part of the SEO services we provide.

Keywords

If you have talked to anyone about SEO before you will have heard about keywords. This is because most of the activity, methods, and strategies that are used to improve your rankings in Google search centre on keywords.

Keywords are simply the phrases that people enter into Google when doing a search. You want your business to rank for as many relevant keywords as possible, particularly those that show buying intent. You also want your website to rank as highly as possible for those keywords.

At Business Website Group, we’ll do comprehensive keyword research to find the best keywords for your business, i.e. the keywords that will deliver the best return on investment.

We’ll then implement those keywords according to the various points above.

Speak to An SEO Expert Today

The aim of the above is to give you a better idea of SEO in general as well as the SEO services we provide. When you contact us about our affordable SEO services in Auckland, we’ll be able to explain which of the above is most relevant to your website and where the most advantageous improvements can be made.

All our SEO services are bespoke and will be tailored according to the objectives of your business. Our track record of success working for companies in a range of industries ensures we’ll be able to improve the ranking of your website in Google which, in turn, will bring more visitors to your site.

Please contact us on 09 390 3997 to find out more about the SEO services we provide and to get an audit of your website.

Why Choose Our SEO Team in Auckland?

We are an energetic, data-driven, results-focused and creative SEO agency in Auckland. We specialise in improving your online presence from strategies such as web design, PPC, SEO, content creation and social media.

Here are the top 5 reasons why clients across Auckland choose to work with our SEO team:

  • We are Results-Driven – We know that you want results and that’s what we specialise in. We hire the best SEO specialists in the industry and use our knowledge, skills and experience to set you on the path of digital success.
  • Complete Transparency – We understand your biggest fear is paying an agency and not seeing the results or having to follow up constantly to get an update on the progress. That’s why complete transparency and prompt communication are at the core of our business practice.
  • No Binding Contracts – That’s right. We’d like to prove our value to you every month. We don’t see why we need to lock our clients in a contract. You only have to verbally commit to at least three months as this gives us ample time to work our magic. After that, you can cancel with a 30-days’ written notice.
  • Experience and Expertise – Our SEO specialists in Auckland have many years of experience. What’s more, they regularly upgrade their skills to ensure we bring to you the very best and the latest SEO strategies.
  • We Measure Everything – Measuring is key to your digital success. That’s why we recommend a regular audit of your Google Analytics account and call tracking (if you get a lot of leads over the phone).

Ready to Begin Your Growth Journey?
The road to digital success is yours to take. All you need is a reliable partner to get you on the right track. That’s where our SEO experts in Auckland can help. Contact us today or call 09 390 3997 to schedule a free 30-minute consultation where we show you how we can help improve your online presence and deliver the results you seek.

What Our Clients Say Testimonials