PPC advertising, or pay-per-click advertising, is a very powerful form of digital marketing. Yet there are many business owners that are not entirely sure what PPC advertising is and what a PPC company in Auckland could offer their business. In this article we’ll answer some of the most commonly asked questions when it comes to PPC advertising.
PPC advertising stands for pay-per-click advertising. It is a paid form of advertising that allows you to place ads all over the internet. With PPC advertising you are able to advertise your business offering on websites, in search results and on social media platforms. PPC advertising has become extremely popular over recent years because of the effective and affordable results that they offer business owners.
There are many different types of PPC advertising and they can feature text, imagery, and even video
A PPC ad network is the network or platform that is used to deliver the PPC ads to your audience. PPC ad networks include things like Google (Google Ads), Facebook, Instagram, Microsoft, and many others. Google Ads is probably the most popular PPC Ad Network and is known to help achieve some of the best results, as Google is the preferred browser for most people.
If you go through a professional PPC company in Auckland they will get to know your business and be able to determine which keywords are best for you, what placements will bring you the best results, and where your ads will receive the most attention from potential customers.
There is a reason why around 65% of SMEs invest in PPC advertising. The algorithms involved in PPC advertising, especially Google Ads work in such a way that they really do bring fantastic results. The major advantage of these ads is that you see results almost instantly, unlike with SEO.
When it comes to PPC advertising, you pay per click. So every potential customer that clicks on your ad results in you having to pay. This actually makes the process quite worthwhile and affordable. The keywords you use as well as bidding and targeting will all determine your expenditure.
Have any more questions about PPC advertising that you’d like our PPC company in Auckland to answer? Please feel free to get in touch with the expert team at BWG today! We’d be more than happy to answer any questions about
If you own a small business you are no doubt an entrepreneur and being entrepreneurial you know a website is key for business growth. But your cousin’s […]