There are hundreds of best practice guidelines to follow when designing a new website. If you have a good website designer, they will look after most of them. There are some, however, that you will be involved with, including the most important of all. That’s right – you play a crucial role in getting the most important part of the website design process right.
So, this is most important web design tip you’ll ever hear.
Here it is: make sure you design your website for your customers.
It sounds simple, but you don’t have to look far on the internet to find websites that are not designed for users/customers. Here are some tell-tale signs:
The above are all examples of website elements created from the perspective of the company. Take the last one, for example. This often happens when website menus are designed according to how the business operates rather than how users search.
An example of the last point is the homepage of your website. As mentioned above, many companies use the homepage to tell visitors how good their company is, i.e. when it was founded, how big it has grown, etc. The vast majority of your website visitors don’t care about this information.
Instead, your website visitors care about the problem they have. There are three things they want to learn:
The pages you create, the navigational structure of your website, and the information the website contains must provide answers to all the above.
By doing this, you will get the most important element of your website right – designing it for your customers.
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