Google AdWords is one of the primary ways online businesses drive traffic to their products and services. That said, if you’re planning on starting a Google AdWords campaign, it’s essential you create the best possible landing pages. The better your landing page, the better your ROI will be.
In this article, we’ll take a deeper look at some tips that will help you optimise your landing page for a Google AdWords campaign. The tips are all aimed at reducing cost per click while also increasing conversion rates.
Use Keywords or Key Phrases Clearly
When customers click on Google AdWords landing pages, they typically have an exact product or service that they’re looking for. For this reason, it’s always important to clearly display the keyword or key phrase in the title of the page.
Doing so provides your customer with an assurance they’ve come to the right place. Remember, your prospective customers have searched those keywords for a reason, so make sure they immediately see you may have the answer.
Call to Action
As with any good landing page, it’s important to have a compelling Call to Action (CTA). Your CTA should help the consumer understand why they’re purchasing your goods or services.
For example, if you’re selling a service that helps generate web-traffic, your CTA should say something like “Help Me Improve My Web Traffic”. Despite this, many landing page designers make the mistake of using simple and non-descriptive CTAs, such as “click here”.
Use Specific Ad Groups
If customers can’t find exactly what they’re looking for quickly, they’re likely to push the back button on their browsers. So, if you have multiple product variations, it’s important to use different ad groups and segments. Plus, create different landing pages for different products or offerings too.
Build Trust Through Clarity
Consumers are becoming more aware of potential scams and unethical companies. Therefore, it’s more important than ever to build trust with your prospective customers. If customers find your current offering dodgy, they probably won’t stick around on your landing page for very long.
One of the best ways to build trust in your brand is to provide immediate clarity to those who visit your landing page. For example, let prospective customers know who you are and what your business represents.
You should also ensure your landing page uses modern website design techniques. After all, nothing screams unreliable like an outdated website.
As mobile browsing overtakes traditional browsing, there’s a high chance a substantial proportion of your web traffic comes via mobile devices. Mobile optimisation, therefore, is an increasingly important part of building a great landing page for a Google AdWords campaign.
Optimising specific landing pages to work with mobile devices will ensure your website loads quickly and maintains a professional appearance. This is key to ensuring you keep the interest of prospective customers.
Landing Pages are Key to Your Success
In a Google AdWords campaign, your landing page is your primary contact point with your prospective customers. So, it is important it’s optimised to convert as many sales as possible. You will achieve this by using the above tips.