With over 2.7 billion monthly active users, Facebook is the most popular social media platform. So Facebook marketing should be a top priority for your business.
Take a look at these statistics:
The point is that consumers are searching for businesses on Facebook. A well-defined Facebook marketing strategy can help you to reach this audience.
Why Use Facebook Marketing?
Creating a Facebook Marketing Strategy
When you want to effectively engage your audience, it’s important to know who your target customer is. Ask these questions to begin with:
Once you have answered these questions, head to Facebook Audience Insights to narrow your audience further. You can use Audience Insights to find information on aspects like gender, age, education, location, relationship status, language, past purchase activity and Facebook usage.
Set Your Goal
The next big step is to define your goals. Without a definitive goal, you are simply aiming in the dark. Use can map your progress against this roadmap to measure the success of your Facebook marketing strategy.
For your marketing strategy to be effective, you must have a clearly defined goal that aligns with your business objectives.
The goals differ from business to business. But aim for actions that can have a direct impact on your bottom line. Here are some examples:
Once you have a broad goal in mind, it’s time to reach a specific, measurable goal.
Plan Your Content Strategy
Now it’s time to decide how you will achieve your goal.
A critical step in this process is to determine the content mix. We suggest you begin with the 80-20 rule. That is:
Bear in mind that the Facebook algorithm may penalise brands that are extremely sales-oriented. The platform wants you to offer content that its users will want to Like and Share.
Optimise Your Facebook Page for Engagement
For you to achieve your Facebook marketing goals, you must ensure your brand is easy to find on Facebook. And once your audience is on your page, it should be compelling enough for them to Like it.
You can choose from premade templates to optimise your page to suit your business best. Each template features unique tabs and buttons optimised for that business type.
If you provide a professional service, a call to action is an important element. Choose one that can help achieve your goals.
If you are a brick and mortar or local business, adding your address can ensure search engines can index your page and show it in local search results.
Identify Your Facebook Ads Strategy
Whether you’ve just started your presence on Facebook or you have been managing your page for a while, you can’t escape the need to advertise for brand exposure.
Aim to increase brand awareness. To this end, your ads should always be:
Keep your ads fresh. It’s important to ensure your content doesn’t get stale with your audience. To that end, be sure to repurpose and update your ads once every week or fortnight.
Track and Analyse the Results
The final step of your Facebook marketing strategy is to keep a track of the metrics and assess the results. You can rely on a range of tools including Facebook Insights and SproutSocial to track the results.
These steps will help you kick-start your Facebook marketing plan today. Should you need professional help with Facebook marketing, get in touch with our specialists today. With years of experience in Facebook marketing, we can help you achieve your marketing goals with a customised marketing strategy.
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