Whether you have a question, need more information about a product/brand or are researching a subject, Google can help you find the answers you need. For a lot of people, the search engine giant is the first thing that comes to mind when they are looking for information on just about anything.
This means that if you want your prospective customers to find your website, it must show up in the search engine results pages (SERPs). And that’s easier said than done!
A business blog is a fantastic way to boost your search rankings.
So to answer the question, “Do I need a business blog for SEO?”, the short answer is YES!
Blogging improves your website’s SEO because it gives a huge boost to some important ranking factors. When you have a business blog that’s regularly updated with quality, relevant and engaging posts, it can boost your website’s performance in the search engines.
Here are some ways a business blog is good for SEO.
A business blog allows you to reach an extensive range of search queries. For example, if you search Google for “do I need a business blog for SEO,” most of the results will come from blogs.
Blogging helps attract more diverse search queries that a website simply doesn’t. If you are not blogging, you are losing a huge number of potential visitors.
Keep Your Site Fresh, Relevant and Current
Google wants to offer its search users relevant and current information. It does not want to deliver outdated information to its users.
A blog allows you to keep your website fresh and updated. Every time you update your website with fresh content, you give search engines reason to crawl and index your site.
By constantly updating your site, you are indexing your site more often, staying on the search engines’ radars constantly.
Engage Your Audience for Longer
Google’s topmost priority is offering its search users the information they are looking for. If a visitor leaves your site within moments of landing on it, it tells Google that perhaps it is not relevant to the specific “search query”.
However, when someone stays on a page for some time, Google perceives it as relevant, useful and helpful. After all, why else would you stay on a website long enough?
A blog post gives people a reason to stay around to read the entire text rather than a page that does not have any information/text.
More Indexed Pages
Search engines give preference to websites that are trustworthy and credible. They don’t want to dole out random information to their search users. They want to deliver reliable information to their users.
And one way they measure this is by looking at the number of indexed pages your site has. Generally speaking, a larger website corresponds to being a good source of information. However, search engines realise that this isn’t always true. That’s why even smaller websites are able to rank high!
However, with a consistent blogging strategy, you can have lots of indexed pages over a period of time.
Rank for Long-tail Keywords
Many people begin SEO with the goal of ranking for the most relevant keywords for their business. For instance, if you sell baby diapers, you would love to show up on the top of the search results for the keyword phrases “baby diapers ”.
However, that’s a difficult goal to achieve.
Instead, you can aim to rank for long-tail keywords – longer, specific keywords that are highly relevant and easier to rank for.
Although long-tail keywords are important for your SEO strategy, they are not as easy to incorporate in your product pages. But they are the perfect fit for a blog post.
If you are looking to rank for long-tail keywords like “baby diapers small size,” the best way to go about it is to write a blog post on that topic. When people use that search phrase, they are looking for more information as they are not completely sure how business blogging can help them.
Establish Industry Authority
When you blog about newsworthy topics relevant to your industry, your readers will perceive your business as a thought leader. With a blog, your business gets a voice. You also get the opportunity to establish your expertise.
By consistently creating content that helps your target readers, you become an authority in their eyes. And this can prove extremely beneficial for your sales and service departments.
Easier to Get Backlinks
Google sees backlinks as a signal of authority. When more and more sites link back to a site, Google considers that as a signal of authority and trustworthiness. But getting backlinks is the most difficult part of SEO.
A blog can make the task much easier.
By consistently adding blog posts, you are filling your site with loads of valuable information. If your website has great content that is worth linking to, third-party websites will point to your site when they want to point their readers to some valuable information on related topics.
A HubSpot study found that businesses that have a blog earn as much as 97% more inbound links compared to those that don’t have a blog.
Although there are many ways to build backlinks, one effective strategy is to create a stellar quality post on a topic that other people have already tried their hands at and then do an outreach campaign to sites that have linked to blogs on that topic.
Starting a business blog is one of the best decisions you’ll make as far as your SEO strategy is concerned. If you do not have the time or the resources to consistently maintain a blog, delegate blogging to the copywriting team at BWG. With years of experience in business blogging, our writers can write for a range of industries including technology, medical, manufacturing, professional services, B2B, B2C and more.
Get in touch with us today to discuss your business blogging needs.
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