Digital marketing in Auckland & NZ is no longer an option for companies wanting to remain competitive. You need digital marketing to build your brand, find new customers, and retain the customers you already have. If you don’t do digital marketing, your competition will, and you will quickly start to fall behind.
This is where we can help at Business Website Group – Digital Marketing Auckland. We offer tailored and affordable digital marketing solutions that will generate a return for your business. Contact us today to find out more.
Internet marketing Auckland involves using various strategies and tools to increase your visibility on the web. It is also about attracting customers when they are in the decision-making stage of their buying journey. In addition, internet marketing is about building closer relationships with your customers.
What about internet marketing NZ, though? This covers strategies aimed specifically at Kiwi audiences. After all, you don’t want to spend money advertising and marketing to people who will never buy from you because they are in the wrong location.
At Business Website Group, we’ll ensure you get the right Digital marketing strategy for your business, plus we’ll ensure that strategy is aimed at the right people.
At Business Website Group, we have run Google Ads campaigns as well as PPC campaigns on other platforms for businesses in a range of industries. We have a proven track record of success and have built up a strong reputation as an expert digital marketing agency in Auckland.
Are you new Google Ads or have limited experience? While we are digital marketing experts, one of the reasons why companies in Auckland choose us is our ability to explain Google Ads and other online marketing terms in language that makes sense to business owners.
Jargon and unnecessary complexity are all too common in the digital marketing industry in Auckland, but we strive to be different and to stand out from our competitors.
In other words, we are an affordable digital marketing agency in Auckland that gets results, but we are straight-talking too. In terms of your website, that straight-talking starts now.
On this page, you will see the list of Google Ads packages that we offer. Each of the packages includes the specific services we provide in order to deliver results for your business. An explanation of each of those services and why they are important is below.
A Digital Marketing Agency That’s All About Results
A quick word on results before going further, though. This is important as you may encounter another digital marketing agency or agencies in Auckland that view results very differently to the way we do.
For some, getting a good result involves achieving a high number of impressions and clicks in a Google Ads campaign:
There is nothing particularly wrong with either of the above results. For us, however, everything comes down to the expectations and objectives of your business.
Your expectations and objectives should determine the results that your digital marketing agency in Auckland focuses on. Here are two of the most common:
Impressions and clicks are a fantastic way to measure the performance of a campaign where the objective is to increase brand awareness and/or provide information to your customers or others.
If, however, your objective is to generate more leads and/or sales, impressions and shares only tell part of the story. They are still important, but you need to go deeper.
Going deeper also means measuring results by conversions.
If you have an ecommerce website, this means measuring when people click on your ad and then go on to make a purchase.
If you want website visitors to contact you or leave their contact details, we measure phone calls, form submissions, and other interactions on your website.
These measurements give you much more information on the success of your ads campaign and your return on investment.
Busting the Digital Marketing Jargon in Auckland
To help you decide on which digital marketing agency in Auckland is best for your business, let’s look at some of the specific features we offer at Business Website Group.
As you can see from the pricing plan section of this website, we have several plans to choose from. The main differentiator between these plans is the number of Ad Groups that we set up. What are Ad Groups?
Your Google Ads account has three main levels. The hierarchy is:
Your account can have multiple Campaigns.
Your Campaigns can have multiple Ad Groups.
Your Ad Groups can have multiple Ads.
Therefore, we use Ad Groups to group similar ads together in a campaign.
Any reputable digital marketing agency in Auckland will know that one of the most important parts of your Google Ads campaign is the landing pages.
Landing pages are the pages that people arrive at after clicking on one of your ads.
As a highly experienced digital marketing agency in Auckland, one of the major problems we encounter with Google Ads campaigns is where the landing page is the homepage of the company’s website.
To get the best results, however, you need highly focused landing pages aimed specifically at dealing with the user’s query.
So, for example, if you are searching for “Google Ads digital marketing agency in Auckland”, a landing page that focuses entirely on Google Ads will do better than a landing page that describes all the digital marketing services the agency offers in Auckland.
In addition to being focused on the user’s query, the landing pages you use in your Google Ads campaigns should be optimised for conversions.
At Business Website Group, our team has the skills and knowledge required to create landing pages that get results. This includes designing and developing the landing page as well as creating all the content.
Keyword research is a massively important part of running a Google Ads campaign. Getting this part wrong can mean the difference between spending lots of money for very little return or getting a healthy return on investment.
Keywords, however, are one of the most complex parts of digital marketing in Auckland. This is because of the many different ways you can use to set up keywords, plus not all keywords are as good as others.
Too often we see Google Ads campaigns that target keywords that attract the highest average number of visitors every month – the Keyword Planner tool in your Google Ads account can give you this information. The thinking with this approach is that by including keywords with the most searches you will get the maximum number of clicks.
This isn’t necessarily the case, plus it takes no account of buying intent.
Taking into account buying intent means predicting or analysing the intent of the person using the keyword. The aim is to focus primarily on keywords that have strong buying intent.
As an example, let’s say you are a building company that does kitchen and bathroom renovations in the Auckland area. The keyword “kitchen” will probably have a very high number of searches in your target area, but it is very hard to define the intent of someone using that keyword in Google search.
You certainly can’t say for sure that people using this keyword are looking for a kitchen renovations contractor.
However, with the keyword “kitchen renovation contractor in Auckland”, the intent is clear, i.e. it is likely people using this keyword are planning a kitchen renovation soon and are searching for a suitable contractor.
So, at Business Website Group, we don’t just conduct keyword research. Instead, we do in-depth keyword research that focuses heavily on buying intent and matching that intent with the objectives of your business.
Call Tracking Integration
Call tracking involves tracking how many people called your business as a result of seeing one of your ads. It primarily applies to mobile users and people who click on the phone number listed in your ad. Clicking on that phone number opens up the call app on their phone with your number already filled in, making it as easy as possible for the user to call you.
Google Analytics Set Up and Integration
Google Ads provides a lot of useful analytics and tracking information, but you will get even more information and detailed analysis with Google Analytics. This is because Google Analytics tracks how everyone uses your website and not just the performance of your Google Ads campaigns.
This helps you measure all your digital marketing activities here in Auckland and anywhere else.
If you don’t have Google Analytics set up, we can set it up for you and will get it running on your website.
If you already have Google Analytics, we will integrate it with your Google Ads account.
A crucial part of running a Google Ads digital marketing campaign in Auckland is to regularly review progress and measure success. To make this easier, we’ll provide you with an easy to read and comprehensive monthly report that highlights all the key aspects of your campaign.
Hosting Server Set Up
This service applies if you don’t have a website or don’t want the landing page for your Google Ads campaign to be a page on your website. In this situation, we can set up hosting specifically to host the landing page or pages that are part of your Google Ads campaign.
Following on from the last point, you will need a domain name in addition to hosting if you want the landing page for your Google Ads campaign to be separate from your current website. You will also need a domain name (website address) if you don’t have a website but want to run a Google Ads campaign.
Ad Copy Creation
Our experienced and skilled digital marketing experts in Auckland will also create the text for the various ads in your Google Ads campaign. This process includes ensuring the ads adhere to Google’s strict policies on what you can include in a Google Ad.
Crucially, however, it also includes ensuring the ad is as compelling and engaging for visitors as possible.
Remember, a person viewing a Google search results pages will see up to four ads at the top of the page and more at the bottom. This is in addition to the 10 standard search results that are displayed and possibly other Google information (maps, videos, products, etc).
Therefore, your ad needs to get attention and it needs to be interesting enough for the user to want to find out more. This is what we do at Business Website Group.
Another key component of running a successful Google Ads campaign is ongoing optimisation. After all, every day, week, and month your ads run, the more information you will have.
At Business Website Group, we have the knowledge and experience to understand the historical data that Google Ads records, plus we have the skills to use this data to make ongoing adjustments and improvements to your campaign.
This includes everything from tweaking budgets to keyword lists to ad copy. We run split tests as well, where we make a single change to an aspect of your campaign and then run the original version and the version with the slight change at the same time. With this type of test, we can determine which is the better option.
When you choose us as your digital marketing company in Auckland, you will get a team that is proactive and focused on making improvements every month.
The aim of this page is to give you the information you need to make an informed decision about the digital marketing company in Auckland that is right for your business.
At Business Website Group, we’d love to move beyond the generalities to discuss how we can help your business with its Google Ads PPC campaigns. Our digital marketing services are fully customised, and we work with companies throughout the Auckland area.
To find out more and to discuss your website and objectives with a member of our expert team, please get in touch with us today. We’ll help you move from a position of spending money on Google Ads (or thinking of spending money if you don’t currently have a campaign running) to generating a healthy return on investment from Google Ads. Contact us today on XXXXX to find out more.