Author Archives: Richard Gilbert

Valuable Security Certifications for 2019 min

How Much is SEO Per Month?

SEO is a great way to drive quality traffic to your website, reach more target customers and boost your bottom line. But the biggest question that small business owners struggle with is: “How much does SEO cost per month?”

For monthly SEO plans, agencies charge anywhere from $300 to $10,000 a month depending on the scope of the project, the size of your site and the experience of the agency among other things.

The Benefits of a Monthly SEO Plan

Monthly SEO plans are the route to take when you are looking for a long-term SEO strategy. Most businesses opt for a monthly plan when they want to outsource their SEO needs completely. For a lot of businesses, this is a fruitful way to generate measurable results through SEO.

At Business Website Group, we offer a wide range of monthly SEO packages to suit every budget and goal. We also offer customised plans tailored to your specific goals and requirements.

A monthly SEO plan means that your SEO agency will take care of your entire SEO campaign. They will take care of everything to deliver the results you seek while you free up your time to focus on things only you can do.

An ongoing partnership ensures better communication, improved trust and stronger relationship between the client and the SEO agency.

This is the best way out when you are looking to invest in SEO for the long-term and are looking to delegate every aspect of your search campaign.

It’s also a great option when you want to collaborate with an SEO agency and integrate them with your other departments.

If you look up Google for “SEO packages” or “how much is SEO per month?”, you will come across a wide range of plans and options, which can leave you confused.

So how much should you budget for SEO? That depends on what your requirements are and what services you get.

Three Important Aspects of SEO

Google considers more than 200 ranking signals to decide where to rank a website in the search results, which can be overwhelming and intimidating.

However, if you pay attention to three critical factors, you can still achieve some stellar results, no matter your niche or industry. Here they are:

Information Architecture

Make sure that:

  • Search engines can easily crawl and access your website.
  • Your website follows the SEO best practices outlined in the Google Webmaster Guidelines
  • Your site is mobile responsive
  • Has a good page load speed

Content

Content is king for a reason. After all, SEO is incomplete without SEO. So make sure that your content:

  • Is unique and original
  • Offers excellent value to your readers
  • Relevant to search queries
  • Satisfies user intent
  • Is of high quality

Backlinks

Backlinks are an important part of a good SEO campaign. After all, they are a measure of your website’s authority and expertise. So make sure:

The backlinks are natural. Steer clear of link farms and paid guest posts. Focus on earning links from authority websites that will have a huge impact on your search rankings.

Quality is important here. Even if you earn a small amount of backlinks from high quality websites, you can expect better results compared to getting a ton of low quality backlinks.

There was a time when the success of an SEO strategy was measured only by keyword rankings. Although ranking is critical metric, that’s not the only important one. The most important SEO metrics are those that have an impact on your sales and revenue, namely goal conversions, organic sessions and revenues.

Setting Up a Budget for SEO

The SEO strategies you need for your website will depend on what your goals are. This will pave the way for creating a action plan and the necessary budget.

Ask these pertinent questions:

  • Where does your information architecture stand in comparison to your competitors?
  • How is your content compared to that of your competitors?
  • How is your backlink profile relative to the top ranking website?

Your answers to these questions will pave the way for your SEO strategy. Many a times, the strategy would be the same and the difference is in the volume of work needed.

If you are publishing twice the amount of content and building twice the number of backlinks in budget “2” compared to budget “1”  you can expect to achieve success sooner at the higher budget level.

Having said that, the right budget for your SEO campaign is the one you are able to afford (without losing your peace of mind) for at least 6 to 12 months.

Designing and implementing an effective SEO campaign takes time. Moreover, it calls for proactive management and updates in order to deliver the best results.

And the lower your budget, the longer it will take for your strategy to show results.

So How Much Do You Have to Spend on SEO?

If you are targeting whole of New Zealand, your campaign will have a bigger scope and so you can expect to spend upwards of $1,000 to $1,500 a month.

You can test the waters with a smaller plan that costs around $300 to $500. This way you can test the SEO service without taking on a huge risk.

If you cannot afford to hire a professional SEO agency on an ongoing basis, you can opt for a one-off audit SEO campaign. This will allow you to find errors and opportunities for improvement to give a meaningful boost to your online visibility. Keyword research and content marketing are the other critical areas that you can look into on a one-off basis.

Conclusion

When compared to a PPC campaign, your SEO campaign will not deliver instant results. A well-rounded SEO campaign will combine technical SEO, link building and content marketing.

Even if your SEO strategy is executed to the highest standards, it takes time for the search engines to recognise and reward the efforts.

However, the traffic earned from an SEO campaign is the most consistent while delivering the best conversions.

Ready to discuss your SEO strategy? Claim your free SEO audit report or click here to schedule a chat.

Valuable Security Certifications for 2019 min

Is SEO Worth the Money?

As a marketing manager or a business owner, you want to keep up with the latest digital marketing trends. But a part of you wonders whether SEO is still worth the time and money you must invest in it? After all, keeping up with Google’s continuously evolving algorithm is no joke. And paid advertising can get quicker results. Then there are some who proclaim SEO is dead.

So is SEO really worth it?

Yes, it definitely is! There’s no denying the value of a top spot in the Google search results. But the big question is whether SEO is worth the money being spent.

At the same time, it’s important to understand that SEO is not some magical solution! It’s a science, a constantly evolving strategy that calls the expertise of an experienced professional to identify trends, patterns and issues.

So if you are wondering whether SEO is worth the money, read on.

Is Your Website Visible in the Search Engines?

Let’s begin by doing a quick search in Google for some of your target keywords.

Does your website show on the first page of Google search results? Is it invisible? That’s not a great sign!

If you cannot find your website in the search engine results pages (SERPs), then your target customers are unlikely to find it. Given that more than 91.5% of search users do not look past the first page of search results, you are losing valuable traffic and customers if you are not on the first page of the search results. In fact, more than 30% of people click on the first listing in the search results.

So What can Search Engine Optimisation do for Your Business?

An SEO campaign improves your visibility in the search engines, driving quality traffic to your website, which leads to higher conversions, leads and sales.

And how does an SEO agency improve your search rankings? By optimising your website for user experience and ensuring search engines can find your website for relevant search queries.

In order to improve your sales, your website should be optimised for conversions too. Simply having people visit your website isn’t enough. If your website does not have calls to action (CTAs) or the contact information is invisible, you will have a hard time converting the traffic into leads and sales.

Some may say that paid traffic is a better option as it delivers quicker traffic. But for some, the quality of traffic is the biggest concern. And for yet others, cheapest traffic is the best option.

So in order to answer the question: “Is SEO worth it?”, you must consider the following three aspects and consider what’s important to you:

Speed of Traffic

If the speed of traffic is your biggest concern, then SEO might not be your best bet initially.

There are no shortcuts to ranking quickly in the organic results. When you carry out an SEO campaign, you are essentially working on earning popularity. When a site/page goes live, it’s only one of hundreds of thousands of websites that have gone live that day!

So if you are hoping to generate traffic to your website quickly, SEO may not be the route you want to take. It’s a strategy that takes 6 to 12 months for the results to show up. But the wait is worth it for the kind of results SEO can deliver as you will see below.

Quality of Traffic

This is where SEO scores over paid ads. People do not inherently trust ads. Many people are averse to ads and many people use ad blockers to steer clear of them.

In fact, more than 70% of users ignore ads and head straight to the organic listings in the search results. People trust organic results more than paid ads. This trust has immense value. Your visitors recognise that your website has earned its place in the organic results and has not paid for a boost.

So long as you are targeting the right keywords and offering immense value to your visitors once they land on your site, your conversion rates are likely to be higher for organic traffic compared to paid visitors.

So coming back to the question: “Is SEO worth the money?”, the answer is simple and straightforward – if the quality of traffic is important to you and you want to convert a higher percentage of the traffic, then SEO is absolutely worth it!

Cost of Traffic

When it comes to paid ads, you are essentially paying for every click. And the cost per click will depend on the industry and how many other businesses are competing for a slot.

You could spend as low as $1 or as high as $1 for a click with paid ads.

However, SEO services don’t charge you for every click. The organic traffic flowing to your website is absolutely free. All you pay is for the work the SEO agency does to boost your website’s visibility in the organic search results.

So, for example, if you spend $3,000 a month on PPC, an SEO campaign can allow you to bring down your PPC spending and begin generating free traffic through organic search.

So if you ask whether SEO is worth the money, the answer is clear. If you are looking to lower your cost per click, SEO is definitely worth it.

Conclusion: SEO is an Investment, Not a Cost

So if you are wondering how much SEO costs, you’ve already begun on the wrong note. SEO is an investment that will deliver multi-fold returns over time.

And you can choose to invest as much or as little as your budget allows. The amount you invest in your SEO campaign from month to month will depend on your budget, your goals, your strategy and the SEO agency.

At Business Website Group, we offer SEO plans to suit every budget and goal. Get in touch with us today to discuss your SEO strategy. Better yet, claim your free SEO audit and we will send you an in-depth report outlining the gaps in your current SEO strategy and how we can plug those gaps to help improve your online visibility and win more customers.

Valuable Security Certifications for 2019 min

Who is the Best SEO Company?

You have a website but it’s not enough. You have tried a lot of DIY marketing strategies but it has only led to a trickle of traffic. You have heard a lot about the importance of SEO and are now ready to invest in one. Now you are wondering: “Which is the best SEO company in New Zealand?”

Although this is a good question, the answer is subjective. After all, every company believes itself to be the best at what it does. So instead of searching for the best SEO company, look for an SEO agency that can improve traffic, leads and sales for your business.

And that’s exactly what the team at Business Website Group can deliver for you. We are an Auckland-based full-service digital marketing agency with many years of experience. We leverage our in-depth experience in web design and online marketing to put together a solid SEO strategy that wins customers for your business.

Finding the right SEO agency is everything. After all, without an effective SEO campaign, you are simply dumping your money down the drain. So let’s take a look at some of the things to look for in your search for the best SEO company.

Request a Free SEO Audit | Contact Us

A Diverse SEO Team

The next important thing to look for in an SEO agency is the digital marketing experts who will handle the task for you.

Implementing an SEO strategy is no mean feat. There is a lot of thought involved. So be sure to ask for more information about the team that will work with you to deliver the desired results.

An experienced SEO agency will proudly talk about their team on their website and their social media profiles. So be sure to dig deep into the team before you decide who is the best SEO company.

A Well-Defined Process for Executing SEO Strategies

An effective SEO campaign is one that follows a proven process. As an SEO company gains experience, they begin to map their winning formula to help customers understand how they achieve stellar results.

So each SEO agency has its own process. Every SEO agency that has delivered results will have one in place.

For instance, at Business Website Group, we follow our unique 8-step process which includes:

  • SEO audit
  • Keyword research
  • Competitor analysis
  • Content marketing
  • Social media marketing
  • Link building
  • Execution of strategy for technical SEO, on-page SEO and content

A Stunning Client Portfolio

SEO strategies that deliver results aren’t easy to manage. From strategising to execution, every step takes a lot of time, commitment and effort.

Therefore, SEO agencies that have achieved stellar results for their clients are sure to display their results on their websites.

Explore their case studies section to take a good look at the kind of work they’ve done and the results the SEO agency has achieved for their clients.

This has two benefits.

It establishes that the agency is experienced. And second, it makes it easy for you to make a decision.

When looking at the results, it’s important to track the right metrics. A successful SEO agency will not just talk about rankings and traffic but also elaborate on the conversions, sales and revenue growth they’ve achieved for their clients.

Client Testimonials

If a digital marketing agency has helped boost your website traffic, leading to increased sales, you would be inclined to write a good word about them, right?

So when choosing an SEO company, look for client testimonials to know what their past customers have to say about them.

The best SEO agencies will proudly display client testimonials on their website.

Read their Blog and Follow them on Social Media

Take the time to follow the SEO on social media platforms like LinkedIn and Facebook. Perhaps read some of their blog posts and even subscribe to their newsletter. This will give you insight into their tone as social media and blogs usually bring out the personality of a business.

You can even gather how experienced they are and what they prioritise by glancing at the content they publish.

Check their Fees and Contracts

Every SEO agency is structured differently. While some work on a monthly basis, yet others may lock you into a 12-month contract.

Get to know their plans and fees and get a clear picture of the expected deliverables for the said price/plan. You can compare the price quotes of different SEO agencies to make sure you are being offered a competitive rate.

Although price isn’t the only important consideration, it’s still an important aspect. After all, you want to be sure what you are getting for what you are paying.

At the same time, you get what you pay for. So opting for the cheapest quote is not necessarily the best way to go about when choosing the best SEO agency. The best SEO agencies have a proven strategy, a team of experienced specialists and access to proprietary tools and technology all of which cost money, which will likely be factored in your quote.

Conclusion: Take Your Time When Choosing an SEO Agency

Choosing an SEO company is an important step in the right direction. So don’t be in a hurry! Take your time to compare different SEO agencies you are considering and make your mind based on how comfortable you feel with an agency. So be sure to pick an agency that’s right for you and your requirements and one that has a diverse team of SEO specialists.

At the same time, it’s important to realise that SEO is not a short-term strategy. You can’t expect to see results immediately. So it’s important to be patient with your SEO agency. But it’s worth the wait. Once things take-off, there are no limits to the results that SEO can deliver.

Here at Business Website Group, we breathe SEO. Talk to us today to know how we can help you win your target customers. Request a free SEO audit today!

Valuable Security Certifications for 2019 min

What is SEO in Marketing?

If you are looking to boost your online presence, you would want to know a thing or two about SEO marketing and how to leverage it for your website.

In this SEO marketing guide, we will teach you what is SEO and all about the process of search engine optimisation. By the end of this guide, you will know what SEO means and how it works.

Here at Business Website Group, one of the most common questions we get from small business owners is: “What is SEO in marketing?”

If you have just started your digital marketing journey or build your website recently, SEO can be overwhelming. However, that doesn’t necessarily have to be the case.

So let’s get right to the topic.

What is SEO?

SEO is an acronym for search engine optimisation. It is the process of improving your website’s ranking in the search engine’s organic results or the unpaid section.

In plain English, SEO involves optimising your website’s content to make it highly relevant to your target keywords so that the search engines would find it extremely relevant to specific search queries and show the page as a top result for them.

In essence, SEO is all about making some changes to your website content and design to make it more appealing to the search engines.

Benefits of SEO

There are several advantages of investing in SEO for your Kiwi business

  • By optimising your website for your target keywords, you are working to boost your visibility in the search engines. This in turn will improve your traffic, leads and sales.
  • By adding useful, engaging, optimised content, you can improve your chances of driving targeted traffic to your website organically.
  • By improving your site and content for better online visibility and readability, you make your SEO process meaningful.

How SEO Works in Marketing?

Search engines seek to offer the best experience to their users.

This means showing results that are extremely useful and relevant to the search intent. To that end, the search engines crawl or scan different websites to understand their topic and relevance. This allows the search engines to deliver highly relevant listings for a given keyword or topic.

The search engines don’t stop there. Remember, they aim to offer the best experience to search users. And that doesn’t end with high quality, relevant content. That’s why the search engines will crawl your website to identify how user-friendly it is, how easy it is to navigate, whether it is mobile-friendly among other things to reward websites that offer the best user experience with a higher ranking in the search engine results pages (SERPs).

There are three crucial parties in the context of SEO – your website, Google (or any other search engine for that matter) and the search user. If you have a page about how to take still photography, you want Google to list it at the top of the search results when someone searches for the words “still photography”.

SEO is the secret ingredient that you add to your article to improve your chances of Google showing up your page in the top results when people search for that keyword.

Google considers more than 200 ranking factors when ranking a website in its search index. However, just like everything, there are two sides to SEO – the good and the bad. Let’s take a look at these.

White Hat vs Black Hat SEO Techniques

SEO is a long-term strategy and shortcuts don’t work. However, in your quest for lowering your cost on SEO, if you end up choosing a cheap SEO consultant, you may end up doing hurting your search rankings.

You must make sure you are investing in white hat SEO techniques and not black hat SEO. What’s the difference?

Black hat SEO is all about ranking a site in the search engines without any regard for the target audience. This strategy results in poor quality, spammy pages that are likely to get banned quickly. Common black hat strategies include duplicate content, links from websites that don’t have any relevant content, keyword stuffing, invisible text and cloaking.

On the other hand, white hat SEO is the way to build a sustainable online presence. By going down this route, you are prioritising your target audience and are focused on providing the best user experience.

A white hat SEO strategy means creating useful, relevant content, unique page titles, relevant references and links, standards-compliant HTML, good grammar and spelling among other things.

On-page SEO

On-page SEO is all about optimising the elements that are in your control, the elements that occur on your website. Here are some crucial on-page SEO factors that will boost your search rankings in Google:

  • Title tag
  • Meta description
  • Sub-headings
  • Internal links
  • Optimised images
  • ALT tags
  • Content
  • Site architectures
  • Page load speed
  • Mobile-friendliness

Off-page SEO

Off-page SEO elements are things that happen out of your website. You don’t have any direct control over these elements but they have an immense impact on your rankings.

Here are some important off-page SEO factors that affect your search rankings:

  • Trust – Trust is an extremely important factor that Google considers when ranking websites. The quality of your backlinks plays a great part here. There are four aspects to building trust:
    • Domain & page authority
    • Bounce rate
    • Domain age
    • Brand identity
  • Links –  Backlinks a great way to improve your rankings. However, the quality of the links matters. Links from spammy websites can get your website banned from the search engine results pages. Instead, you must put in the time to launch an outreach campaign to earn backlinks from authority websites.
  • Social Profile – Social signals are another important off-page SEO factor.

Conclusion

We hope this helps answer your question: “What is SEO in Marketing?”

Having the right online presence is ever more important and a well-designed SEO strategy is essential to that end.

If you are not sure where to begin or can’t find the time to launch your own SEO strategy, trust the experts at Business Website Group to boost your online presence with our carefully crafted SEO strategy for your business.

Request a Quote | Get Free SEO Audit

Valuable Security Certifications for 2019 min

What Does SEO Cost in 2021?

When you want to drive website traffic, reach a larger audience and generate more leads/sales, search engine optimisation (SEO) is the perfect strategy. But when you want to hire an SEO agency in Auckland, you are likely keen on knowing how much SEO costs.

In this post, we will help you to understand the cost of SEO in 2021 so you clearly know how much to pay when you hire a professional SEO agency such as Business Website Group.

Let’s explore some numbers.

Read on for in-depth information about: “what does SEO cost in 2021” or call us at 09 390 3997 to discuss your requirements with an SEO specialist.

How Much Does Small Business SEO Cost?

The average cost of search engine optimisation in New Zealand is $1,000 to $3,000 per month. For one-off SEO projects, the cost can range anywhere between $5,000 to $25,000 depending on the size of the job and the specifics. Small businesses can expect to pay an $100 to $250 an hour for SEO services.

What Affects the Cost of SEO?

A variety of factors influence the average cost of SEO services such as:

  • The agency’s pricing model
  • The agency’s experience
  • The goals of your SEO strategy
  • The timeline of your SEO campaign
  • The software, tools or resources required

When looking at SEO costs, it’s important to note that search engine optimisation is an investment. By investing in a well-designed SEO strategy, you are improving the visibility of your website, which will drive more traffic, leads and sales for your business.

In comparison to other online marketing strategies such as social media marketing and PPC, SEO is a long-term strategy that will deliver powerful results for your business. It will keep delivering a high ROI whereas PPC will stop delivering results the moment you stop the campaign.

That is why when comparing the costs of SEO, look for an experienced SEO agency rather than searching for the cheapest service. Low-cost SEO will not do your business any good. Rather, it will only cause more harm than good by getting your website in trouble, and attracting penalties and removal from the search results.

How Much Does SEO Cost Per Project, Month and Hour?

SEO agencies consider different aspects to price their services, and no two companies will quote the same rate. Your business model, company size and SEO requirements will determine the size and scope of your SEO strategy and how much it will cost you.

But there are some basic pricing models that a lot of SEO companies and consultants lean on to price their SEO services. These include hourly, monthly and project-based. Let’s take a look at the average cost of SEO services under each of these pricing models:

Cost of Hourly SEO Services

Freelance SEO consultants typically charge by the hour, and the costs can range from $30 to $400 per hour. Most clients spend anywhere from $80 to $200 an hour, depending on whether they hire a freelancer or a small team and whether the SEO expert is a newcomer or has years of experience in SEO.

Cost of Monthly SEO Services

This is a very popular option for business that want to invest in SEO on an ongoing basis and use SEO services as per their requirements.

Monthly SEO plans can start from as low as $500 per month (as part of a basic plan, your SEO agency will carry out basic SEO tasks such as copywriting and on-page SEO) and go as high as $5000 a month or even more (where the agency will create high-quality content and outreach to your website to build links).

Most business find a middle ground and invest anywhere from $800 to $2500 a month for a customised SEO campaign tailored to their requirements.

Project-Based SEO Services

Although this model is not very common, businesses do hire an SEO agency to carry out extensive work for a specific campaign or project. Because the requirements of a project depends on the needs of a campaign and the company, it is not easy to provide an estimate and the prices could range from $4000 to $25000 and more. The final cost will depend on the scope of the project, time frame and the level of experience.

What Does an SEO Service Cover?

A big reason why there’s no standard rate for SEO is that the services vary from agency to agency. For instance, a monthly SEO plan may cover all or most of the following SEO tasks:

  • Crafting a customised SEO strategy
  • Keyword research
  • Designing and launching your SEO campaign
  • Managing your social media pages
  • Carrying out technical SEO audits
  • Writing blog posts
  • On-page SEO for your product/service pages
  • Improving the page load speed of your website
  • Improving your website’s technical SEO
  • Launching an outreach campaign to earn backlinks from authority websites

This is just an example of the tasks that an SEO plan can cover. What you actually get will depend on the plan you choose and your customised SEO strategy.

How Much Should I Pay for SEO Services in 2021?

There is no standard guideline for SEO pricing. This means that anyone can claim to offer SEO services and charge any price they like. So the responsibility of identifying a fiar price for SEO falls on the customer, especially in case of an ongoing monthly plans.

As we saw above, the cost of SEO is as varied and varied as the agencies in New Zealand. So you are perhaps wondering how much you should pay for SEO. So how do you get to the right number?

Here are some questions to consider:

  • What is your goal?
  • How much can you afford to pay?
  • How much do your employees know about SEO?

Request a Free SEO Audit

Claim your free SEO audit and receive our in-depth report outlining the strengths and weaknesses of your current SEO strategy along with a free action plan to boost your online presence. For more information about our SEO services or to discuss your requirements, contact us today.

Valuable Security Certifications for 2019 min

How much does SEO cost NZ?

Wondering how much SEO costs in New Zealand?

Your website is live. The design is stunning, you are adding content regularly and the traffic is trickling in. Search engine optimisation is the next thing to tick off your list. In order to budget for SEO, you unnaturally want to know how much it will cost you. So you are wondering: “how much does SEO cost in NZ?”

That’s the first thing that many clients ask us when thinking of using our SEO services in Auckland. Although it’s a good question, the answer isn’t straightforward. Why?

Just like buying a new watch or clothing, you can get SEO services in pretty much every budget, but typically you get what you pay for and the results can vary.

A top listing in Google search results is seen as a reliable, credible source of information. Whether you are looking to buy a diaper, cologne or SEO services in New Zealand, a website that’s listed at the top grabs attention and earns the trust of search users. A well-designed SEO strategy can help drive quality traffic to your website and boost sales for your business.

So if you are wondering: “how much does SEO cost in NZ?”, read on for more information.

Request a Free SEO Audit

The Factors that Affect the Cost of SEO

SEO isn’t just about ranking in the search engines. SEO is also about improving your website to offer the best user experience. So SEO isn’t a one-off task that you can tick off and forget about.

SEO is an ongoing, proactive strategy aimed at continuously improving your website and digital presence with a view to offering the best user experience and offering valuable content that compels the search engines to rank your website at the top of the search results.

Here are some of the goals SEO can help you achieve:

  • Drive quality traffic
  • Generate leads
  • Improve conversions
  • Reach more prospects
  • Outrank your competitors

No matter what your goal is, how much invest in your SEO strategy will depend on a variety of factors. Here are two of the most important factors:

Your Website

Your website’s design plays a critical role in how much you will invest in SEO. Here are some critical questions to ask:

  • Is your website design SEO-friendly? While some designs are SEO-friendly, some templates and designs can undermine SEO.
  • Is your website mobile-friendly? After all, mobile-friendliness is an important ranking factor with the advent of Google’s mobile-first index.
  • Is a free website builder worth the pain and hassle of ranking your site in the search engines? Site builders typically have limited features when it comes to SEO and sometimes, bloated source code can seriously affect your website’s performance.
  • Did your website design agency implement the fundamental SEO practices or will you need an SEO specialist?

Your Current SEO Campaign

When it comes to your existing SEO strategy, there are two possibilities:

If your current SEO is well-designed and well-implemented, it can help boost your website higher up the search engines with additional SEO services.

If your current SEO strategy is poorly designed, it can have a detrimental effect on your traffic and conversions. Repairing the flaws typically is more expensive compared to implementing an SEO strategy on a website without any history.

What Can You Expect from SEO Services in Auckland?

There are so many SEO agencies, services, packages and pricing points that you may have a hard time making a choice. So the big question is: what are you paying for when you hire an SEO agency?

Here are some of the important SEO services that an agency provides:

Keyword Optimisation

This includes keyword research where the SEO specialists will identify the most relevant and most profitable keywords to target for your website. Once the keywords have been identified, they must be incorporated into your website. It’s important to do so without overstuffing your website with keywords, which can hamper readability, usability and even your search rankings.

Content Writing

Content is at the heart of any SEO campaign. In addition to optimising your existing pages, your SEO agency will charge for creating new content for your website. The goal is to make your website useful, relevant and valuable for a given search query. Given that Google prefers websites offering quality content, your SEO agency will focus on creating original, compelling and engaging content that’s optimised for your target keywords.

Link Building

Quality gets rewarded in the online world and that holds good for backlinks too. Poor link construction can damage your search rankings whereas good link building strategy can boost your rankings.

Link building covers internal linking (links within your website) and external links (from other websites). When other authority websites link to your website, it directly improves the value and authority of your website. This positive endorsement is a huge ranking factor and can boost your website’s rankings in the search engines.

That’s why it’s important to put in place a well-rounded linking strategy while keeping clear of unethical and improper link building strategies that could get you in trouble, leading to a penalty.

You Get What You Pay For

So if you are still wondering: “how much does SEO cost?”, the simple answer is that it all depends on the quality of your website and current SEO strategy. If there’s a lot of repair work involved, SEO may cost you much more than a website without any problems.

It also depends on your budget, goals and your current positioning. If you have a small budget, you can invest in a simple SEO strategy but implementation will take time.

At the end of the day, it boils down to the fact that you get what you pay for. If you choose a cheap SEO service, you are essentially throwing your money down the drain. So your focus shouldn’t be “how much should I pay for SEO in NZ?”

Rather, you should focus on choosing a reliable, trusted, credible and experienced SEO agency like Business Website Group that can help you achieve your marketing goals with a well-designed SEO strategy.

Request a Free SEO Audit

Valuable Security Certifications for 2019 min

Is Wix.com Really Free?

If you are looking to build your first website, perhaps a DIY website is on top of your mind. You’ve heard a lot about Wix.com and how it can give your business an online presence for free.

You have a lot of questions. “Is Wix.com really free?” “Is it really possible to build a business website for free?” “What are the hidden costs?” We answer all these questions and more to help you make an informed decision.

So is Wix free?

The basic plan is free but there’s a downside – your website will have a prominently visible Wix ad, which is the last thing you want your visitors to see. Moreover, you won’t be able to connect your domain name to your free Wix site. If you are looking to create a professional image of your brand, then this is really an impractical option.

If you want to remove ads from your website and need access to professional features such as connect your domain name or e-commerce functionality, you must upgrade to one of their premium plans.

Put simply, if you want to build a business website with professional features and connect your domain name, then Wix.com is not really free. Hiring a web design Auckland agency is the better option.

Why You Shouldn’t Use Wix

We have had clients come to us after building a website on Wix and looking for a better website with better visibility. And that right there is the biggest problem. Wix makes it extremely easy to build a stunning website that performs poorly.

In that paradox lies its biggest problem.

Let’s take a look at some of the reasons why you shouldn’t use Wix to build your business website or any website you want to monetise:

Easy Doesn’t Make it the Best

Sure, Wix makes it extremely easy to build your own website. But there lies the trouble.

The approach towards website design as an ‘easy’ job itself is incorrect. Your clients rely on you for the products/services you specialise in. But visitors to your website will judge you based on how your website looks and performs.

Now just because you could easily put together a website does not mean that you will end up with a conversion-friendly website. So what if your visitors land on your website only to leave sooner than they arrive?

It means your website has failed to serve its purpose.

Web design isn’t just about putting together some random elements, images and content. There are so many aspects to consider such as:

  • The structure of your website
  • Content optimised for the search engines
  • The page titles to use
  • Compelling calls to action
  • Analytics to track the performance of your website

A free website may help you save a few thousand in web design costs. However, think of how much business you will have lost using a cheap web design?

You Can’t Choose a Hosting Provider of Your Choice

There’s no negotiating with this point. Wix will mandatorily host your website. And there’s a lot not to like about this situation.

For starters, if you are not happy with the page load speed of your website, you should be able to switch to a host of your choice. And there are so many options to choose from.

But when you are with Wix, you have no choice.

And there lies the second problem. Let’s say that you want to move your Wix site to another platform like WordPress. You won’t be able to do that. Although you can move a WordPress website to any hosting provider or web design company, you won’t have such flexibility with a proprietary platform like Wix.

You will have access to your website only as long as you are paying the monthly subscription fees. Should you decide not to pay the monthly fees or move to another host, there’s only one way out – forget your Wix website and start building a website from scratch!

Not only that but you will have a hard time migrating your content, which can be exhausting if you have tons of pages. If you are on an open-source platform like WordPress, you can easily think of making the switch. At most, you may lose your previous theme but at least you won’t have to sweat about migrating your data and content.

Wix is Costlier than You Thought

Wix’s free website plan makes it a great attraction among business owners. It’s an excellent sales strategy that brings customers through the door.

However, you are pretty much stuck with a free plan. Your free website will have Wix branding and the favicon will also be a Wix logo. You won’t even be able to add Google Analytics tracking code until you upgrade to the premium plans.

Premium plans begin from as low as $6, which makes it a no-brainer.

When you want to add additional features and functionality to your website, Wix will take you to the app store where you can pick from different apps. Most apps are offered on a fermium model, which means additional features are always offered at a price.

However, these are not even the biggest costs of using Wix. The biggest cost is that you end up with a website that is built by people who don’t know what makes a website tick and end up with a site that does not perform well or is difficult to find online.

And that loss of functionality is costing you customers who would have otherwise converted had you invested in a user-friendly, functional website.

Parting Thoughts

Wix makes it possible to create a website you think looks great. However, that’s nothing more than make-believe. Unless your visitors have a user-friendly experience, they are not going to take any action.

Your website is not just your online calling card. When done right, your website can help you to boost sales and grow your business to unimaginable levels.

That’s what a website design agency is for. Just like your customers rely on you to make the world’s best products, businesses across Auckland and New Zealand trust us to build websites that win customers.

Talk to us today!

Valuable Security Certifications for 2019 min

How Do I Start a Website with No Experience?

Want to build your business website? With the availability of a variety of website builders, anyone can build a fairly decent website. However, that does not necessarily mean that you should. It’s a decision that must be considered carefully. After all, a tool is no replacement for a professional web design Auckland agency, especially for some projects.

So before we answer the question “how to build a website without any experience?”, let’s take a look at some important things to consider when going the DIY route.

Building a DIY Website is Time Consuming

With a website builder, it’s possible to build your website in a couple of hours. Simply choose the template you want, enter the basic details and add publish your text. On the other hand, a bespoke website built by a web design agency can take anywhere from 2 weeks to 4 weeks (or more in some cases) to go live.

Although you can build a basic DIY website in a jiffy, you will need to put in a lot more time and effort to fully customise the design or set up the theme.

When you want to include a specific feature or include a specific message (which you will want to in all likelihood), you will find yourself spending a lot of time wading through the limitations of a drag and drop builder or a pre-set template.

From placing the elements on a webpage to ensure they look perfect to make sure you have the appropriate pages with the appropriate content in the navigation, building a website with no experience is time-consuming even if it is easy.

Although website builders allow you to update your content anytime easily and quickly, if an issue crops up or you don’t know how to update your website, you won’t have access to the expertise of a seasoned web designer when you are working with a DIY website builder.

A web design agency, on the other hand, will complete training as well as support, helping you at every step of the way to ensure you free up your time to focus on things that you dabble at – such as customer service, core operations, etc.

DIY Websites Offer Limited Customisation

Although website builders offer a variety of stylish templates for different industries that help you build a professional website, the only issue is that your website will look like everyone else’s.

DIY website themes are designed specifically to appeal to as many people as possible. This means your site will have the very same look and layout as hundreds of other sites.

For instance, the most popular WordPress theme, Genesis is used by tens of thousands of websites. That’s not perhaps the best way to create the right first-impression on your visitors.

Technical Features

Before you can set your website, you will need a domain name and hosting space. Most DIY site builders provide cheap hosting options that cost as little as $7 a month, which is a good deal per se. However, these cheap hosting packages come with a cost – you may have to make do with problems like unreliable uptime, slow page load speed and maintenance issues.

Search Engine Optimisation

Most site builders advertise SEO as a pre-built feature. However, there’s more to SEO than that. DIY site builders offer a limited capability to optimise  your website and there’s not much that you can change.

What’s more, all of the SEO is automated and not taken care of by an SEO expert. Although basic optimisation features are available on these platforms, that won’t give you an edge over the competition.

Moreover, limited tools are available to improve the SEO features or track analytics. Industry-leading tools such as Google Analytics are often not available on website builders, which means you are left with the tools provided by the platform.

The Right Way to Build a Website with No Experience

Now let’s address the question, “How do I start a website with no experience?”

We’d like to begin answering that question with a question:

How important is your online presence to growing your business?

If you believe your online presence is important to grow your sales, then there’s no scope for mistakes. Why do you think your clients/customers choose your business for the products/services they need?

Because they trust your brand or believe you offer a professional service or quality product. Because you are skilled at what you do.

The same applies to website design. When prospects visit your website, they expect a user-friendly experience; an experience that will create a stunning impression and convince them to invest in your product/service.

And that’s something you don’t want to leave to chance, much less to a DIY site builder.

Just like your customers trust your business for things that they can’t make/do themselves to the highest standards, you need a website design agency to build a website that will win the trust of customers and their business.

If you want a website that’s nothing more than a static calling card for your business, a website that you don’t expect to establish your credibility, generate leads or convert visitors into customers, then you don’t need anything more than a DIY website.

But if you are keen on growing your business, when you want to earn the trust of customers, when you want to leave your visitors in awe when they visit your website, when you want to win their trust and convert them into paying customers, you need a professional, user-friendly website that’s tailored for your target audience and your vision.

You want your website to effortlessly work for you rather than spending all your time fixing issues and errors in your website.

And a web design agency can help you enjoy all those benefits and more.

Here at Business Website Group, we have many years of experience building professional websites for businesses across New Zealand. We offer a wide range of web design packages for every budget and requirement. Contact us today to discuss your project.

Valuable Security Certifications for 2019 min

Is There Money in Web Design?

Whether you are looking to make money on the side or as a major income source, if you are wondering whether there’s money to be made using web design, the short answer is a big, resounding YES.

“But isn’t e-commerce the only real way to make money with a website?”, we hear you wonder. Not really.

There are several ways to monetise a website and generate revenue. Sure, online stores are one way to go about it, but there are other ways to make money with a website. In this post, we will look at those strategies.

Some of these website monetisation strategies are straightforward, some a little complicated. However, when done right, all these strategies can boost your revenue to unbelievable levels.

Below, we look at the five most common strategies to make money with a website.

Sell Products Online

This is perhaps the first idea that came to your mind when you wondered, “Is there money in web design?” Right?

E-commerce shopping in New Zealand has seen a rapid rise. About 88% of people from ages 16 to 64 search for a product to shop online.

You can use a website builder like Shopify to build your e-commerce store. However, if you are not sure of how to go about it, then you can hire a web design agency in Auckland to build you a professional online store.

Sell a Service

Another common strategy that people rely on to generate revenues online is by selling professional services. From window cleaning, plumbing and electrical work to filing returns, tax planning and creating a diet plan, you could sell any service to make money online with your website.

This works just the same was as e-commerce stores. However, you don’t need an e-commerce functionality.

When it comes to selling a service, it’s important to identify your unique selling point (USP). What is it that makes your service a cut above the rest? And why should your prospects buy your services?

Affiliate Marketing

With the onslaught of influencers and bloggers, affiliate marketing has seen a resurgence in popularity. In all probability, you may have used an affiliate link without knowing it. So what is affiliate marketing and how can it help you make money?

Affiliate marketing is an agreement between your site and a company wherein you send prospective customers to their website.

Here’s how it works:

There are two distinct ways to generate money from affiliate marketing – CPA (cost per acquisition) and cost per click (CPC).

Just like PPC advertising, CPC allows you to generate revenue when someone clicks an affiliate link on your website that directs them to the affiliate website (your partner company).

With CPA, you make money only when someone actually converts – i.e. the user signs up for a service or makes a purchase from the affiliate website. Naturally, CPA fees are a lot higher when compared to CPC as you are helping the affiliate generate revenue.

Instead of showing up ads to users, affiliate marketing involves incorporating links in your content. Users today are a lot more tolerant of affiliate marketing, and it’s an extremely lucrative strategy too.

When you have an affiliate relationship with a brand, you will produce content that’s relevant to the brand and include unique links to the affiliate’s website. These links are very important. That’s how the affiliate tracks that you helped generate a sale for them. These are called affiliate links and are very easy to create.

Sell Ad Space

You may feel they are irritating and pointless, but advertising on websites is a simple and straightforward way to make money online.

The most popular strategy is to use the pay-per-click model. In this model, you receive a commission from marketers every time someone clicks on an ad from your website.

The average cost per click (CPC) for selling ad space is $0.35. So if you want to make $100,000 a year selling ads, you should be generating about 1000 clicks a day.

You can begin selling ads on your website in one of two ways. The first and the most popular strategy is to use Google Adsense, where Google will embed the code on your site to display ads on your site and understand the topic of your page to display relevant ads.

The second method is to sell ad space to businesses directly. This involves a lot more work on your part, but you get complete control over the type of ads being displayed and the payout.

Although website ads are easy to set up, you can’t expect to make a lot of money, unless, of course, your site generates a ton of monthly traffic.

Sell Subscriptions

Subscriptions are not just limited to newspapers and magazines these days. You can sell anything on the subscription model from software and online tutorials to premium content and even food.

The subscription e-commerce market has grown rapidly over the last five years. It’s a great way to generate guaranteed recurring revenue.

Subscriptions are an excellent option for products/services that you can’t buy physically but require access to on a regular basis.

If your website is extremely popular, you could offer premium content on a subscription basis that visitors have to pay to access. This strategy could turn risky if your content was free originally. When done right, this strategy can generate excellent revenue.

For this model to work, you must create a members only section on your site. This part of your website could be password protected that only paid subscribers can access.

Make Your Web Design Work for You with Business Website Design

A website is a great way to make money online. However, you need a professionally designed website that’s tailored for your target audience and goals. Here at Business Website Group, we can help bring your ideas to life. Whether you want to build an e-commerce website or a lead generation website, we can design and build a website that wins customers for you.

Contact us today to get started!

Valuable Security Certifications for 2019 min

How Much Does a New Website Design Cost?

Whether you are looking to build or redesign your business website, you are perhaps wondering this all-too-familiar question – how does a new website design cost in New Zealand?

A business website can cost anywhere from $1,000 to over $100,000 depending on the aspects like the features you need, the functionality required, the number of pages, and so on.

Want to know all the aspects that affect the cost of a new website?

Request a Free Quote | Request Free Website Audit

How Much Does a New Website Cost?

Building a new website can cost as low as $8 a month with a website builder whereas hiring a website design agency in Auckland can cost you anywhere from $700 to $5,900 or even more, depending on your requirements.

Let’s take a look at some of the important aspects that will determine the cost of your new website design.

Website Design

Typically, the simpler the website design, the lower the price. This in no way means that you should opt for a basic website design. Instead, your business should consider your target audience to build a website that is highly targeted, captures their attention and is built to convert your visitors into leads and customers.

If your business sells luxury products such as cologne, your website should reflect the premium quality of your product. Design a simple website and you will fail to impress your target customers, and end up losing valuable customers and revenue.

As your website design agency, Business Website Group will begin by researching your target audience. This will allow us to tailor your website design to your target audience.

Number of Pages

Your website is incomplete without content. That’s why most web design agencies charge according to the number of pages you need. Factors like business, industry, products/services can affect the page count.

An e-commerce website with an extensive list of products, for instance, will need more pages compared to a website for a local electronics store. If you are investing in digital marketing, you may invest in additional pages to compliment your SEO or content marketing strategy.

Typically, web design agencies will offer packages like:

  • 1 to 5 pages – $500 to $1,500
  • 5 to 10 pages – $1,500 to $3,000
  • 10 to 20 pages – $3,000 to $5,000
  • 25 to 50 ages – $6,500 to $10,000 and more

If you are redesigning your business website or building a new one, your web design agency can help you decide the number of pages your site needs. By getting the page count right, your agency can build a stunning, user-friendly, intuitive website for your company.

At Business Website Group, we offer a wide range of packages to suit every budget. So whether you need a one-page website or a 25-page website, we’ve got you covered through our web design packages.

Interactive Media

Interactive media is an excellent way to engage your visitors and improve the user experience. This can range from engaging graphics to product demo videos to interactive games. This is an excellent way to capture and retain the attention of your prospects.

When you are looking to improve your brand awareness, engage users or explain technical products, interactive media can come in handy.

The more complex the interactive media you need, the higher the cost. That is why several business owners choose a web design agency over a freelancer who charges an hourly rate instead of quoting a flat rate.

E-commerce Functionality

An e-commerce system includes several tasks such as:

  • Incorporating a payment processing system
  • Integrating payment gateways
  • Creating product pages
  • Testing payment options, shopping carts and shipping systems

An e-commerce system not only ensures buyers can shop for your products but also enables your team to process those orders. That’s extremely critical to the success of an online business.

For an e-commerce business to succeed, an e-commerce system is inevitable. Without functions like a shopping cart, payment gateway or shipping system, your business cannot take or process online orders.

Given that an e-commerce functionality is vital to your operations, you must consider the cost of building an online store when budgeting for website design. It’s also important for your business to choose an e-commerce system that offers a seamless shopping experience to your shoppers.

The cost of an e-commerce website depends on factors such as the size of your business, the number of products you have and the average daily, monthly and annual orders.

Copywriting

Copywriting is another element that influences the cost of your website design project.

Depending on your online marketing strategy and budget, you may use your agency’s help for creating copy for your website. If you do decide to do that, be sure to hire a full-service online marketing company like Business Website Group that offers the complete range of digital marketing services.

A full-service agency can create optimised copy that reflects your brand, its USP and the features of your product/service. And what is optimised copy? Content that incorporates your target keywords to help reach the target audience.

For instance, let’s assume someone wants to buy “baby diapers”. This phrase contains the keyword “baby diapers”, which you could target on the product page for Baby Diapers.

If you are not sure what search engine optimisation (SEO) is and how it works, then it’s best to have an expert handle the copywriting task. This way, you can be sure of maximum results and ROI.

The good news is that copywriting is a standard inclusion in all of our website design packages. So no matter which web design package you choose, we will provide SEO optimised copy.

Discuss Your Website Design Project

We hope this post helped you understand how much a new business website costs in New Zealand. If you would like to know more about our web design services in Auckland or would like to discuss your requirements with a web design specialist, contact us today. Feel free to call us at 09 390 3997.