You have a nice, shiny new website – now what? In many respects, building a new website is only the start of your digital marketing journey. It is an essential part of the journey as it presents your brand and explains to potential customers what you do and why they should choose you. Now you must get your website in front of those potential customers, and that means promoting it.
This won’t happen on its own, so you will need to take action. Here are nine places you should be promoting your website.
- Marketing and Business MaterialStart with things like your business letterheads, business cards, brochures, print advertising, and other marketing and business materials. You should include your website in all these locations.
- Business CommunicationsYour email signature is also incredibly important. You should edit or set up a signature so everyone who receives an email from you sees your website address.
- Google SearchGetting traffic from Google search is known as SEO and it’s a huge topic – too big for this article. The starting point is to ensure your website has a good SEO structure. You then need to set it up on Google Webmaster Tools. You might need help with this, but Webmaster Tools is essentially a tool from Google that lets you see how the search giant views your website in relation to its search pages.
It lets you upload a sitemap to give Google a better understanding of what is on your website and how it links together. You can also monitor Webmaster Tools to see if Google finds any errors when it crawls your website. Doing these things will get you started with SEO.
- Social MediaYou can promote your website both on your personal social media accounts and your business accounts. If you don’t have business accounts yet, you should consider setting them up on the social media platforms that are most relevant to your business. This could be Facebook, YouTube, Twitter, LinkedIn, Instagram or any other social media platform your customers use. Once you have the accounts, you need to build your audience before you can effectively promote your website.
- Google My BusinessGoogle My Business is another tool from Google that gives you some control over how Google displays details about your business. It is particularly beneficial for local businesses, but all businesses can benefit. With Google My Business, you can add photos, opening hours, telephone numbers, and more. Google can then display this information on search results pages, Google Maps, and more.
- Google AdWordsThis is Google’s PPC (pay per click) advertising platform. It gives you the opportunity to pay for inclusion in Google’s search results pages for your selected keywords. Anyone can set up a Google AdWords campaign, although you will probably need help from an expert to ensure it is optimised.
- Facebook AdsFacebook is the largest social media platform in New Zealand and in most other countries around the world. It is, therefore, another platform you can use to promote your website. The targeting options that Facebook offers are very effective, plus it can be cost-effective compared to other forms of advertising.
- Email Marketing If you have a list of email addresses that you use to send marketing messages too, you can also use this to promote your website. If you don’t have a list yet, you should start the process of creating one as email marketing is an effective digital marketing strategy. You can collect email addresses of subscribers through Facebook and your website.
All the above options are effective, although you may need professional assistance with many of them. They will all get visitors to your website, though.